CEO們?nèi)绾慰创壳暗慕?jīng)濟(jì)形勢(shì)?
為了找到答案,《財(cái)富》雜志再次與德勤(Deloitte)合作進(jìn)行了CEO調(diào)查。我們邀請(qǐng)了《財(cái)富》美國(guó)500強(qiáng)公司、《財(cái)富》世界500強(qiáng)公司和全球《財(cái)富》社區(qū)成員的高管們參與了調(diào)查。
共有來自超過15個(gè)行業(yè)的149名CEO完成了調(diào)查。調(diào)查在今年2月進(jìn)行[即硅谷銀行(SVB)倒閉之前]。
值得注意的數(shù)據(jù)
45%
45%的CEO表示,預(yù)計(jì)未來12個(gè)月公司將維持強(qiáng)勁(32%)增長(zhǎng)或非常強(qiáng)勁(13%)增長(zhǎng)。另有44%的CEO稱公司將維持適度增長(zhǎng),12%的CEO表示公司增長(zhǎng)疲軟(10%)或非常疲軟(2%)。
85%
85%的CEO認(rèn)為實(shí)現(xiàn)“能源轉(zhuǎn)型和能源韌性”最好的途徑是商業(yè)合作而非競(jìng)爭(zhēng)。但有15%的CEO選擇競(jìng)爭(zhēng)而非商業(yè)合作。
61%
61%的CEO稱,通貨膨脹可能破壞公司未來12個(gè)月的經(jīng)營(yíng)策略。51%的CEO表示,地緣政治動(dòng)蕩可能會(huì)破壞公司的經(jīng)營(yíng),48%的CEO提到了人手不足/技能短缺。
55%
55%的CEO認(rèn)為“確定恰當(dāng)?shù)氖褂们榫啊笔抢萌斯ぶ悄軇?chuàng)造商業(yè)價(jià)值面臨的障礙。
整體經(jīng)濟(jì)狀況
CEO們依舊擔(dān)心通貨膨脹。雖然通貨膨脹和2022年的最高水平相比有所下降,但CEO們并不認(rèn)為通貨膨脹會(huì)快速降溫。61%的受訪CEO預(yù)計(jì),未來12個(gè)月,通貨膨脹將繼續(xù)破壞經(jīng)營(yíng)策略。盡管如此,這一比例還是比2022年9月調(diào)查中的74%有所下降。
有少數(shù)CEO感到悲觀,還有少數(shù)CEO感到樂觀
有37%的受訪CEO表示,對(duì)未來12個(gè)月的全球經(jīng)濟(jì)前景感到悲觀,持樂觀或非常樂觀態(tài)度的CEO占12%。
此外,僅有5%的受訪CEO對(duì)其公司未來12個(gè)月的前景感到悲觀。
這兩種態(tài)度是否都有道理?或者CEO們只是戴著“玫瑰色的眼鏡”,樂觀地看待自己的公司前景?
CEO們優(yōu)先考慮的是業(yè)務(wù)轉(zhuǎn)型,其次是人才
我們調(diào)查了CEO們個(gè)人對(duì)2023年八個(gè)特定領(lǐng)域投資的優(yōu)先順序。在受訪的CEO中,大多數(shù)人將“核心業(yè)務(wù)轉(zhuǎn)型”排在首位(30%的CEO將其列在第1位)。其次是“人才獲取”(25%的CEO將其列在第1位)和“新產(chǎn)品/市場(chǎng)創(chuàng)新”(22%的CEO將其列在第1位)。
CEO們預(yù)計(jì),人工智能不會(huì)取代領(lǐng)導(dǎo)層決策
ChatGPT自發(fā)布以來引起了巨大轟動(dòng)。商界認(rèn)識(shí)到,人工智能聊天機(jī)器人的發(fā)展速度超出預(yù)期。盡管如此,依舊有85%的CEO預(yù)計(jì),先進(jìn)預(yù)測(cè)分析將是人工智能在其行業(yè)內(nèi)的首要使用情景。但只有39%的CEO預(yù)測(cè)其所在行業(yè)會(huì)使用生成式人工智能。(財(cái)富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
CEO們?nèi)绾慰创壳暗慕?jīng)濟(jì)形勢(shì)?
為了找到答案,《財(cái)富》雜志再次與德勤(Deloitte)合作進(jìn)行了CEO調(diào)查。我們邀請(qǐng)了《財(cái)富》美國(guó)500強(qiáng)公司、《財(cái)富》世界500強(qiáng)公司和全球《財(cái)富》社區(qū)成員的高管們參與了調(diào)查。
共有來自超過15個(gè)行業(yè)的149名CEO完成了調(diào)查。調(diào)查在今年2月進(jìn)行[即硅谷銀行(SVB)倒閉之前]。
值得注意的數(shù)據(jù)
45%
45%的CEO表示,預(yù)計(jì)未來12個(gè)月公司將維持強(qiáng)勁(32%)增長(zhǎng)或非常強(qiáng)勁(13%)增長(zhǎng)。另有44%的CEO稱公司將維持適度增長(zhǎng),12%的CEO表示公司增長(zhǎng)疲軟(10%)或非常疲軟(2%)。
85%
85%的CEO認(rèn)為實(shí)現(xiàn)“能源轉(zhuǎn)型和能源韌性”最好的途徑是商業(yè)合作而非競(jìng)爭(zhēng)。但有15%的CEO選擇競(jìng)爭(zhēng)而非商業(yè)合作。
61%
61%的CEO稱,通貨膨脹可能破壞公司未來12個(gè)月的經(jīng)營(yíng)策略。51%的CEO表示,地緣政治動(dòng)蕩可能會(huì)破壞公司的經(jīng)營(yíng),48%的CEO提到了人手不足/技能短缺。
55%
55%的CEO認(rèn)為“確定恰當(dāng)?shù)氖褂们榫啊笔抢萌斯ぶ悄軇?chuàng)造商業(yè)價(jià)值面臨的障礙。
整體經(jīng)濟(jì)狀況
CEO們依舊擔(dān)心通貨膨脹。雖然通貨膨脹和2022年的最高水平相比有所下降,但CEO們并不認(rèn)為通貨膨脹會(huì)快速降溫。61%的受訪CEO預(yù)計(jì),未來12個(gè)月,通貨膨脹將繼續(xù)破壞經(jīng)營(yíng)策略。盡管如此,這一比例還是比2022年9月調(diào)查中的74%有所下降。
有少數(shù)CEO感到悲觀,還有少數(shù)CEO感到樂觀
有37%的受訪CEO表示,對(duì)未來12個(gè)月的全球經(jīng)濟(jì)前景感到悲觀,持樂觀或非常樂觀態(tài)度的CEO占12%。
此外,僅有5%的受訪CEO對(duì)其公司未來12個(gè)月的前景感到悲觀。
這兩種態(tài)度是否都有道理?或者CEO們只是戴著“玫瑰色的眼鏡”,樂觀地看待自己的公司前景?
CEO們優(yōu)先考慮的是業(yè)務(wù)轉(zhuǎn)型,其次是人才
我們調(diào)查了CEO們個(gè)人對(duì)2023年八個(gè)特定領(lǐng)域投資的優(yōu)先順序。在受訪的CEO中,大多數(shù)人將“核心業(yè)務(wù)轉(zhuǎn)型”排在首位(30%的CEO將其列在第1位)。其次是“人才獲取”(25%的CEO將其列在第1位)和“新產(chǎn)品/市場(chǎng)創(chuàng)新”(22%的CEO將其列在第1位)。
CEO們預(yù)計(jì),人工智能不會(huì)取代領(lǐng)導(dǎo)層決策
ChatGPT自發(fā)布以來引起了巨大轟動(dòng)。商界認(rèn)識(shí)到,人工智能聊天機(jī)器人的發(fā)展速度超出預(yù)期。盡管如此,依舊有85%的CEO預(yù)計(jì),先進(jìn)預(yù)測(cè)分析將是人工智能在其行業(yè)內(nèi)的首要使用情景。但只有39%的CEO預(yù)測(cè)其所在行業(yè)會(huì)使用生成式人工智能。(財(cái)富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
What are CEOs thinking right now?
To find out, Fortune once again ran a CEO survey, conducted in collaboration with Deloitte. We invited the top executive at Fortune 500 companies, Fortune Global 500 companies, and some members of our global Fortune community to participate.
In total, 149 CEOs representing more than 15 industries responded to the survey. It was fielded in February (i.e. prior to the SVB failure).
The numbers to know
45%
… of CEOs say they expect their firm’s growth to be strong (32%) or very strong (13%) over the coming 12 months. Another 44% said modest, while 12% said either weak (10%) or very weak (2%).
85%
… of CEOs think “energy transition and energy resilience” would be best achieved through business collaboration rather than competition. While 15% said competition rather than business collaboration.
61%
… of CEOs said inflation is likely to disrupt their business strategy over the next 12 months. 51% of CEOs said geopolitical instability is likely to disrupt their business, and 48% pointed to labor/skills shortage.
55%
… of CEOs said “identifying the right use cases” is a barrier to creating business value with A.I.
Big picture
CEOs are still worried about inflation. While inflation has decelerated from its peak 2022 readings, CEOs aren’t convinced inflation will make a fast exit. Among the CEOs we surveyed, 61% expect inflation to continue disrupting business strategy over the coming 12 months. That said, that’s down from 74% who said the same thing in our September poll.
CEOs are a little bearish, and a little bullish
Among surveyed CEOs, 37% say they have a pessimistic 12-month outlook for the global economy compared to 12% who have an optimistic or very optimistic view.
Meanwhile, only 5% of CEOs we surveyed have a pessimistic 12-month outlook for their own company.
Can both be true? Or are CEOs simply seeing through rose colored glasses when it comes to their own firm?
No. 1 business transformation, No. 2 talent
We asked CEOs how they personally prioritize investments in eight specific areas in 2023. Among CEOs surveyed, most ranked “core business transformation” as their top priority (30% put it as No. 1). That was followed by “talent acquisition” (25% put it as No. 1) and “new products/market innovation” (22% put it as No. 1).
CEOs don’t expect A.I. to take over leadership decision making
Since its launch, ChatGPT has caused a stir as the business world learned that artificial intelligence chatbots have progressed faster than previously thought. That said, 85% of CEOs still expect advanced predictive analytics to be the top use case for A.I. in their industry. While only 39% of CEOs expect their industry to use generative AI.