三個(gè)月前,里德·黑斯廷斯宣布辭去奈飛(Netflix)CEO職務(wù)。三個(gè)月后,他開(kāi)啟了一個(gè)新項(xiàng)目:黑斯廷斯最近成為猶他州陷入困境的粉山滑雪度假村(Powder Mountain)的老板之一。《財(cái)富》雜志最近曾報(bào)道,該度假村曾號(hào)稱要打造一座生態(tài)環(huán)保的烏托邦,服務(wù)有社會(huì)意識(shí)的公司創(chuàng)始人、明星和超級(jí)富有的滑雪愛(ài)好者。
黑斯廷斯的個(gè)人財(cái)富預(yù)計(jì)高達(dá)31億美元。八年前,他和妻子帕蒂·奎琳在粉山山腰買了一塊地,建了一座現(xiàn)代風(fēng)格的木制圓柱形住宅。夫妻二人是資深滑雪和滑雪板愛(ài)好者,他們的季節(jié)性鄰居包括市場(chǎng)營(yíng)銷巨頭WPP的創(chuàng)始人蘇銘天和PayPal聯(lián)合創(chuàng)始人肯·豪威爾。一個(gè)高端系列峰會(huì)的年輕創(chuàng)始人們首先提出了建造一座高山香格里拉的愿景,這得到了許多商界精英的認(rèn)可。
周一的新聞報(bào)道稱,如今,黑斯廷斯收購(gòu)了這些創(chuàng)始人的股份,將在未來(lái)粉山度假村的決策中扮演核心角色。奈飛聯(lián)合創(chuàng)始人兼執(zhí)行董事長(zhǎng)黑斯廷斯在新聞稿中表示,他“期待為實(shí)現(xiàn)粉山的未來(lái)出一份力”,并且希望“保護(hù)這個(gè)地方的特殊之處”。黑斯廷斯并未回復(fù)周一晚上的置評(píng)請(qǐng)求。
夢(mèng)想終結(jié)
2013年,正在日漸衰敗的粉山滑雪度假村,被四名二十多歲的年輕人收購(gòu)。他們是“頂峰精英會(huì)”(Summit Series)的創(chuàng)始人,頂峰精英會(huì)實(shí)行邀請(qǐng)制,追求快樂(lè)至上,主要面向創(chuàng)業(yè)者、風(fēng)險(xiǎn)投資者和名人。頂峰精英會(huì)活動(dòng)的知名度,源于杰夫·貝佐斯和比爾·克林頓等人的講話,The Roots樂(lè)隊(duì)等明星的表演,華麗的舞蹈派對(duì)和名廚烹飪的美食,以及在夢(mèng)幻或魔幻的蘑菇屋里召開(kāi)的沉浸式的研討會(huì)等。
頂峰精英會(huì)的創(chuàng)始人埃利奧特·比斯諾、布雷特·萊夫、杰夫·羅森塔爾和杰里米·施瓦茨,在10年前通過(guò)包含各界成功人士的人脈網(wǎng)絡(luò)融資4,000萬(wàn)美元買下了粉山,引起了媒體關(guān)注。他們與風(fēng)險(xiǎn)投資者格雷戈·莫羅和他的合伙人羅伯·哈特成立了一家集體企業(yè),提出為參加頂峰精英會(huì)的企業(yè)建立一座全年運(yùn)營(yíng)的基地,并為認(rèn)同他們的觀念“不做小計(jì)劃”的人們打造一座優(yōu)雅的小鎮(zhèn)。正如《財(cái)富》雜志報(bào)道,在這里“將誕生宏大的、改變世界的慈善理念”。
該項(xiàng)目占地近9,000英畝,計(jì)劃修建500棟可以直接滑雪出入的獨(dú)棟住宅,以及一座占地四英畝的度假村,包含聯(lián)合辦公空間、餐廳和高檔酒店等設(shè)施。他們計(jì)劃修建一座實(shí)行蒙臺(tái)梭利教育法的學(xué)校,一座另類大學(xué),高科技溫室和廢水回收系統(tǒng),使山頂社區(qū)可以實(shí)現(xiàn)自給自足。
雖然該項(xiàng)目吸引了數(shù)以百計(jì)的投資者和購(gòu)房人,包括公司高管、體育明星和創(chuàng)始人,但它的大部分承諾并未實(shí)現(xiàn)。粉山被買下十年后,山上僅建成了不到50套獨(dú)棟住宅,與承諾的500套相去甚遠(yuǎn),而度假村只存在于建筑師的設(shè)計(jì)圖當(dāng)中,沒(méi)有餐廳、酒店或商鋪。外地開(kāi)發(fā)商在推銷計(jì)劃時(shí),向當(dāng)?shù)毓賳T承諾的創(chuàng)造就業(yè)和經(jīng)濟(jì)發(fā)展也沒(méi)有實(shí)現(xiàn)。
到底出了什么問(wèn)題?該項(xiàng)目海拔9,000英尺,只有一條當(dāng)?shù)刈疃盖偷墓房梢酝ㄐ?,要在這個(gè)地方建設(shè)一個(gè)社區(qū)并不容易,而新冠疫情和供應(yīng)鏈問(wèn)題更加劇了該項(xiàng)目的建設(shè)難度。更糟糕的是,度假村的開(kāi)發(fā)者與當(dāng)?shù)厝税l(fā)生了沖突,主要是猶他州伊登鎮(zhèn)的摩門教徒社區(qū)。但有多位消息人士告訴《財(cái)富》雜志,項(xiàng)目延誤的主要原因是比斯諾和莫羅之間的權(quán)力之爭(zhēng)。(兩人均否認(rèn)了不合傳聞,稱雖然兩人之間偶有摩擦,但這在如此復(fù)雜的項(xiàng)目中并不新鮮。兩人并未回復(fù)周一晚上的置評(píng)請(qǐng)求。)
沖動(dòng)收購(gòu)?
該項(xiàng)目的原始開(kāi)發(fā)者希望為有社會(huì)意識(shí)和有影響力的人們,打造一處熱鬧的滑雪度假村,但黑斯廷斯似乎并不認(rèn)同這種烏托邦式的目標(biāo)。1月,他對(duì)《財(cái)富》雜志表示,他和妻子喜歡粉山與世隔絕的地理位置和“開(kāi)拓者”的氛圍。他認(rèn)為粉山現(xiàn)在是一處傳統(tǒng)房地產(chǎn)項(xiàng)目,“不再自詡要實(shí)現(xiàn)頂峰精英會(huì)那種‘我們將通過(guò)互動(dòng)改變世界’的理想”。
最近完成收購(gòu)后,黑斯廷斯在接受《鹽湖城論壇報(bào)》采訪時(shí)表示:“人們一度以‘拯救世界’的心態(tài)開(kāi)發(fā)該項(xiàng)目。現(xiàn)在我的觀點(diǎn)是:這是一座出色的滑雪場(chǎng),人煙稀少,可以在這里連續(xù)暢玩數(shù)日?!?/p>
《鹽湖城論壇報(bào)》報(bào)道稱,比斯諾兩周前才聯(lián)系到黑斯廷斯,商談收購(gòu)頂峰精英會(huì)創(chuàng)始人股份的事宜。黑斯廷斯回憶比斯諾告訴他:“你熱愛(ài)這座山,欣賞它的實(shí)際價(jià)值,所以我們認(rèn)為,你是最理想的所有者?!?/p>
黑斯廷斯將在董事會(huì)的五個(gè)席位中占據(jù)一席,負(fù)責(zé)監(jiān)督山上的管理和運(yùn)營(yíng)。新聞稿稱,莫羅依舊是聯(lián)合所有人。粉山并未披露黑斯廷斯為此支付的價(jià)格。據(jù)美國(guó)證券交易委員會(huì)的申報(bào)文件顯示,奈飛在2022年向黑斯廷斯支付了3,500萬(wàn)美元。黑斯廷斯辭去CEO職務(wù)之后,奈飛將他2023年的薪酬修改為500,000美元,以及250萬(wàn)美元股票期權(quán)。
黑斯廷斯在新聞稿中表示:“埃利奧特·比斯諾和其他團(tuán)隊(duì)成員有一個(gè)大夢(mèng)想,并且已經(jīng)部分實(shí)現(xiàn)。我和格雷戈很激動(dòng)能進(jìn)一步完善粉山項(xiàng)目?!保ㄘ?cái)富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
三個(gè)月前,里德·黑斯廷斯宣布辭去奈飛(Netflix)CEO職務(wù)。三個(gè)月后,他開(kāi)啟了一個(gè)新項(xiàng)目:黑斯廷斯最近成為猶他州陷入困境的粉山滑雪度假村(Powder Mountain)的老板之一?!敦?cái)富》雜志最近曾報(bào)道,該度假村曾號(hào)稱要打造一座生態(tài)環(huán)保的烏托邦,服務(wù)有社會(huì)意識(shí)的公司創(chuàng)始人、明星和超級(jí)富有的滑雪愛(ài)好者。
黑斯廷斯的個(gè)人財(cái)富預(yù)計(jì)高達(dá)31億美元。八年前,他和妻子帕蒂·奎琳在粉山山腰買了一塊地,建了一座現(xiàn)代風(fēng)格的木制圓柱形住宅。夫妻二人是資深滑雪和滑雪板愛(ài)好者,他們的季節(jié)性鄰居包括市場(chǎng)營(yíng)銷巨頭WPP的創(chuàng)始人蘇銘天和PayPal聯(lián)合創(chuàng)始人肯·豪威爾。一個(gè)高端系列峰會(huì)的年輕創(chuàng)始人們首先提出了建造一座高山香格里拉的愿景,這得到了許多商界精英的認(rèn)可。
周一的新聞報(bào)道稱,如今,黑斯廷斯收購(gòu)了這些創(chuàng)始人的股份,將在未來(lái)粉山度假村的決策中扮演核心角色。奈飛聯(lián)合創(chuàng)始人兼執(zhí)行董事長(zhǎng)黑斯廷斯在新聞稿中表示,他“期待為實(shí)現(xiàn)粉山的未來(lái)出一份力”,并且希望“保護(hù)這個(gè)地方的特殊之處”。黑斯廷斯并未回復(fù)周一晚上的置評(píng)請(qǐng)求。
夢(mèng)想終結(jié)
2013年,正在日漸衰敗的粉山滑雪度假村,被四名二十多歲的年輕人收購(gòu)。他們是“頂峰精英會(huì)”(Summit Series)的創(chuàng)始人,頂峰精英會(huì)實(shí)行邀請(qǐng)制,追求快樂(lè)至上,主要面向創(chuàng)業(yè)者、風(fēng)險(xiǎn)投資者和名人。頂峰精英會(huì)活動(dòng)的知名度,源于杰夫·貝佐斯和比爾·克林頓等人的講話,The Roots樂(lè)隊(duì)等明星的表演,華麗的舞蹈派對(duì)和名廚烹飪的美食,以及在夢(mèng)幻或魔幻的蘑菇屋里召開(kāi)的沉浸式的研討會(huì)等。
頂峰精英會(huì)的創(chuàng)始人埃利奧特·比斯諾、布雷特·萊夫、杰夫·羅森塔爾和杰里米·施瓦茨,在10年前通過(guò)包含各界成功人士的人脈網(wǎng)絡(luò)融資4,000萬(wàn)美元買下了粉山,引起了媒體關(guān)注。他們與風(fēng)險(xiǎn)投資者格雷戈·莫羅和他的合伙人羅伯·哈特成立了一家集體企業(yè),提出為參加頂峰精英會(huì)的企業(yè)建立一座全年運(yùn)營(yíng)的基地,并為認(rèn)同他們的觀念“不做小計(jì)劃”的人們打造一座優(yōu)雅的小鎮(zhèn)。正如《財(cái)富》雜志報(bào)道,在這里“將誕生宏大的、改變世界的慈善理念”。
該項(xiàng)目占地近9,000英畝,計(jì)劃修建500棟可以直接滑雪出入的獨(dú)棟住宅,以及一座占地四英畝的度假村,包含聯(lián)合辦公空間、餐廳和高檔酒店等設(shè)施。他們計(jì)劃修建一座實(shí)行蒙臺(tái)梭利教育法的學(xué)校,一座另類大學(xué),高科技溫室和廢水回收系統(tǒng),使山頂社區(qū)可以實(shí)現(xiàn)自給自足。
雖然該項(xiàng)目吸引了數(shù)以百計(jì)的投資者和購(gòu)房人,包括公司高管、體育明星和創(chuàng)始人,但它的大部分承諾并未實(shí)現(xiàn)。粉山被買下十年后,山上僅建成了不到50套獨(dú)棟住宅,與承諾的500套相去甚遠(yuǎn),而度假村只存在于建筑師的設(shè)計(jì)圖當(dāng)中,沒(méi)有餐廳、酒店或商鋪。外地開(kāi)發(fā)商在推銷計(jì)劃時(shí),向當(dāng)?shù)毓賳T承諾的創(chuàng)造就業(yè)和經(jīng)濟(jì)發(fā)展也沒(méi)有實(shí)現(xiàn)。
到底出了什么問(wèn)題?該項(xiàng)目海拔9,000英尺,只有一條當(dāng)?shù)刈疃盖偷墓房梢酝ㄐ校谶@個(gè)地方建設(shè)一個(gè)社區(qū)并不容易,而新冠疫情和供應(yīng)鏈問(wèn)題更加劇了該項(xiàng)目的建設(shè)難度。更糟糕的是,度假村的開(kāi)發(fā)者與當(dāng)?shù)厝税l(fā)生了沖突,主要是猶他州伊登鎮(zhèn)的摩門教徒社區(qū)。但有多位消息人士告訴《財(cái)富》雜志,項(xiàng)目延誤的主要原因是比斯諾和莫羅之間的權(quán)力之爭(zhēng)。(兩人均否認(rèn)了不合傳聞,稱雖然兩人之間偶有摩擦,但這在如此復(fù)雜的項(xiàng)目中并不新鮮。兩人并未回復(fù)周一晚上的置評(píng)請(qǐng)求。)
沖動(dòng)收購(gòu)?
該項(xiàng)目的原始開(kāi)發(fā)者希望為有社會(huì)意識(shí)和有影響力的人們,打造一處熱鬧的滑雪度假村,但黑斯廷斯似乎并不認(rèn)同這種烏托邦式的目標(biāo)。1月,他對(duì)《財(cái)富》雜志表示,他和妻子喜歡粉山與世隔絕的地理位置和“開(kāi)拓者”的氛圍。他認(rèn)為粉山現(xiàn)在是一處傳統(tǒng)房地產(chǎn)項(xiàng)目,“不再自詡要實(shí)現(xiàn)頂峰精英會(huì)那種‘我們將通過(guò)互動(dòng)改變世界’的理想”。
最近完成收購(gòu)后,黑斯廷斯在接受《鹽湖城論壇報(bào)》采訪時(shí)表示:“人們一度以‘拯救世界’的心態(tài)開(kāi)發(fā)該項(xiàng)目?,F(xiàn)在我的觀點(diǎn)是:這是一座出色的滑雪場(chǎng),人煙稀少,可以在這里連續(xù)暢玩數(shù)日?!?/p>
《鹽湖城論壇報(bào)》報(bào)道稱,比斯諾兩周前才聯(lián)系到黑斯廷斯,商談收購(gòu)頂峰精英會(huì)創(chuàng)始人股份的事宜。黑斯廷斯回憶比斯諾告訴他:“你熱愛(ài)這座山,欣賞它的實(shí)際價(jià)值,所以我們認(rèn)為,你是最理想的所有者?!?/p>
黑斯廷斯將在董事會(huì)的五個(gè)席位中占據(jù)一席,負(fù)責(zé)監(jiān)督山上的管理和運(yùn)營(yíng)。新聞稿稱,莫羅依舊是聯(lián)合所有人。粉山并未披露黑斯廷斯為此支付的價(jià)格。據(jù)美國(guó)證券交易委員會(huì)的申報(bào)文件顯示,奈飛在2022年向黑斯廷斯支付了3,500萬(wàn)美元。黑斯廷斯辭去CEO職務(wù)之后,奈飛將他2023年的薪酬修改為500,000美元,以及250萬(wàn)美元股票期權(quán)。
黑斯廷斯在新聞稿中表示:“埃利奧特·比斯諾和其他團(tuán)隊(duì)成員有一個(gè)大夢(mèng)想,并且已經(jīng)部分實(shí)現(xiàn)。我和格雷戈很激動(dòng)能進(jìn)一步完善粉山項(xiàng)目?!保ㄘ?cái)富中文網(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
Three months after announcing that he’d step down as CEO of Netflix, Reed Hastings has found his next project: He just became a co-owner of Powder Mountain, a troubled Utah ski resort that, as Fortune recently reported, was once touted as an eco-friendly utopia-in-the-making for socially conscious founders, stars, and ultrawealthy ski enthusiasts.
Hastings, who is worth an estimated $3.1 billion, and his wife, Patty Quillin, bought a plot on the mountainside and built a modernist wooden cylindrical home there eight years ago. Avid skiers and snowboarders, the couple became seasonal neighbors to Martin Sorrell, founder of marketing behemoth WPP, and Ken Howery, a cofounder of PayPal. They were among a long list of prominent business figures drawn to the vision for an alpine Shangri-la laid out by the young founders of a glitzy conference series.
Now Hastings has bought out those founders’ stake and will play a central role in deciding what comes next for Powder, according to a news release on Monday. He is “l(fā)ooking forward to being a part of Powder Mountain’s future” and wants to “safeguard what makes this place special,” the Netflix cofounder and executive chair said in the release. Hastings did not respond to requests for further comment Monday evening.
The end of a dream
Powder Mountain was a fading ski resort in 2013 when it was purchased by the four twentysomething founders of Summit Series, a hedonistic invitation-only conference for entrepreneurs, venture capitalists, and celebrities. Summit Series events are known for talks by the likes of Jeff Bezos and Bill Clinton; performances by The Roots and other stars; epic dance parties and celebrity-chef prepared meals; and immersive seminars on lucid dreaming or psychedelic mushrooms.
The Summit Series founders—Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz—inspired breathless media attention when they raised $40 million from their high-flying network to buy Powder Mountain 10 years ago. They formed a collective with a venture capitalist named Greg Mauro and his partner Rob Hutter, and laid out a vision for a year-round home base for the Summit Series conference business and an elegant town for people who shared their ethos: “Make no small plans.” As Fortune reported, Summit “was to be a place where big, world-changing, philanthropic ideas would be hatched.”
On the parcel of nearly 9,000 acres, the group planned for 500 ski-in, ski-out single-family homes and a four-acre village with coworking spaces, restaurants, and upscale hotels. There was talk of building a Montessori school, an alternative university, high-tech greenhouses, and wastewater-recycling systems that would allow the mountain community to be self-sufficient.
Although the project attracted hundreds of investors and buyers, including business executives, sports stars, and founders, most of what was promised has not materialized. A decade after the mountain purchase, fewer than 50 of the promised 500 single-residence homes on the mountain have been constructed, and the village exists only in architects’ renderings: There are no restaurants, hotels, or shops. The jobs and economic development that the out-of-town developers promised county officials when pitching their plan also didn’t pan out.
What went wrong? Building a community at 9,000 feet accessible only by one of the steepest roads in the country is no easy feat, and the COVID pandemic and supply-chain problems didn’t help. To make matters worse, the resort developers clashed with some in the local largely Mormon community in Eden, Utah. But several sources told Fortune that bitter power struggles between Bisnow and Mauro explained most of the delays. (Both men denied that there was bad blood, claiming they may have had ups and downs, but no more so than in any such complex project. Neither responded to requests for comment Monday evening.)
An impulse buy?
Hastings doesn’t seem to share the original developers’ utopian ambitions for a bustling ski resort for socially conscious movers and shakers. In January, he told Fortune that he and his wife love the mountain’s isolation and “pioneer” vibe, and that he sees Powder now as a traditional real estate project “without pretensions to Summit’s ‘We’re going to change the world with our interactions’” ethos.
“At some point, it was save-the-world stuff,” Hastings told the Salt Lake Tribune in a conversation following his recent splurge. “And I think now it’s: Have an incredible ski mountain that’s uncrowded where you can get multiday powder.”
The Tribune reports that Bisnow approached Hastings about buying the Summit Series founders’ stake only two weeks ago. “‘You’d be the perfect owner from our point of view in terms of loving the mountain and appreciating it for what it is,’” Hastings said Bisnow told him.
Hastings will assume one of the five seats on the board, where he will help oversee the mountain’s management and operations. Mauro remains a co-owner, according to the news release. Powder Mountain did not disclose how much Hastings paid for his piece of the ski hill. Netflix paid Hastings $35 million in 2022, according to SEC filings. Following his resignation from the CEO role, the company changed his salary for 2023 to $500,000, with a $2.5 million stock option.
“Elliott Bisnow and crew had a big dream that partially came true,” Hastings said in the news release. “Greg and I are excited to improve Powder Mountain further.”