據(jù)說(shuō)在媒體行業(yè)工作的收入不高,那么你們這些笨蛋真是把玩笑開(kāi)到自己頭上了。我現(xiàn)在變富有了。由于我使用了埃隆·馬斯克的社交媒體平臺(tái),他剛剛轉(zhuǎn)給我25美元。
X公司[前身為推特(Twitter)]可能正在竭力創(chuàng)造廣告收入并扭虧為盈,但顯而易見(jiàn),該公司有一大筆現(xiàn)金能夠與用戶分享。而且,事實(shí)證明,有資格分一杯羹的門檻低得驚人。
要想成為馬斯克的在編員工,需要滿足以下幾點(diǎn)要求,但最主要的是:訂閱X Pro(前身為 Twitter Blue)服務(wù)、擁有至少500名活躍粉絲、在過(guò)去30天內(nèi)發(fā)布過(guò)推文,以及在過(guò)去三個(gè)月內(nèi)發(fā)布的推文累計(jì)獲得至少1,500萬(wàn)自然流量。最關(guān)鍵的是,以前的要求是1,500萬(wàn)自然流量,而我的小賬戶還達(dá)不到這個(gè)標(biāo)準(zhǔn)。公司把這一要求改為500萬(wàn)自然流量,當(dāng)我看到這一變化時(shí),我立即抓住機(jī)會(huì),簽約成為創(chuàng)作者。
老實(shí)說(shuō),我一開(kāi)始就沒(méi)有打算和X Pro簽約。起初,訂閱高級(jí)服務(wù)似乎只提供一些額外福利,沒(méi)有訂閱高級(jí)服務(wù)也不會(huì)妨礙我工作——直到?jīng)]有訂閱高級(jí)服務(wù)阻礙我工作。根據(jù)X公司的要求,創(chuàng)作者在成為付費(fèi)會(huì)員后,才可以享受向不關(guān)注你的用戶發(fā)送信息的功能,這一轉(zhuǎn)變給我?guī)?lái)不便,因?yàn)檫@正是我與許多客戶建立聯(lián)系的方式。
我不情愿地和X Pro簽約(并向X公司支付了8美元),然后給至少100名X公司員工發(fā)信息后開(kāi)始工作。冷外展并不是一項(xiàng)令人神往的工作,但卻是獲得更多潛在客戶的最佳途徑之一,并讓你的受眾深入了解埃隆的核心圈子。
就在一周前,我才報(bào)名參加了創(chuàng)作者廣告收益分成計(jì)劃。當(dāng)時(shí)我正在度假,在海灘上享受悠閑時(shí)光無(wú)意之中將我的發(fā)推次數(shù)降到幾近為零。雖然不清楚X公司在決定付給你多少報(bào)酬時(shí)會(huì)追溯到多久遠(yuǎn)的推文歷史記錄,但我肯定自己已經(jīng)有一段時(shí)間沒(méi)有熱門推文了。我想表達(dá)的是,我上次走紅是在6月,當(dāng)時(shí)我在推特上發(fā)布了關(guān)于X公司的信任與安全主管的內(nèi)部Slack賬戶被停用的獨(dú)家新聞(73.2萬(wàn)次曝光量),之后不久,我又發(fā)布了另一條關(guān)于賽富時(shí)(Salesforce)每天向當(dāng)?shù)卮壬茩C(jī)構(gòu)捐贈(zèng)10美元以吸引員工重返辦公室辦公的獨(dú)家新聞(56.31萬(wàn)次曝光量)。
除此之外,我發(fā)推的頻率就很低了[在寫(xiě)這篇文章的時(shí)候,我數(shù)了一下,8月我發(fā)了約35條推文(不包括回復(fù)),這聽(tīng)起來(lái)似乎很多,但對(duì)我來(lái)說(shuō),這并不頻繁]。我在Etsy網(wǎng)絡(luò)平臺(tái)上詢問(wèn)關(guān)于女巫施展愛(ài)情咒語(yǔ)的事情(愿望分類里)(2,800次曝光量)、我在瑞士丟失行李箱(關(guān)于航空公司)(105,300次曝光量),以及我對(duì)蘇黎世物價(jià)的憤懣(23,000次曝光量)。不過(guò)多虧埃隆,我現(xiàn)在能夠負(fù)擔(dān)得起瑞士的物價(jià)了。
簡(jiǎn)而言之,我不知道為什么公司會(huì)給我25美元。該公司沒(méi)有對(duì)此做出解釋,但一名員工表示,用戶可能每?jī)芍芫褪盏竭@樣的支票。
周五似乎就是發(fā)薪日之一。在思考這筆意外之財(cái)時(shí),通過(guò)閱讀其他收到馬斯克提供的報(bào)酬的人的推文,我發(fā)現(xiàn)了自己身處的創(chuàng)作者群體。天使投資人賈森·卡拉卡尼斯吹噓自己收到了2,907美元。X公司的前核心員工埃絲特·克勞福德聲稱自己的收入增加了712美元,X公司的前工程師哈利·烏爾萊夫松(馬斯克曾經(jīng)公開(kāi)貶低過(guò)他)發(fā)推文稱自己的報(bào)酬為25美元,盡管據(jù)他自己估計(jì),他每月的曝光量約為3,000萬(wàn)次至6,000萬(wàn)次。
據(jù)我所知,只要你開(kāi)設(shè)了Stripe賬戶,這筆錢就會(huì)直接打入你的銀行賬戶。這些款項(xiàng)是在周五支付的,所以我只能指望在周一看到錢打到我的賬戶上。
作為一名報(bào)道X公司和埃隆·馬斯克的記者,我并不指望通過(guò)參與這個(gè)項(xiàng)目賺到一大筆錢。我只打算看看它是如何運(yùn)作的。因此,我現(xiàn)在將取消創(chuàng)作者功能,然后和我的編輯商量一下,看看我是應(yīng)該將這25美元捐給慈善機(jī)構(gòu),還是應(yīng)該給自己買一個(gè)價(jià)格過(guò)高的三明治和蘇打水。(財(cái)富中文網(wǎng))
譯者:中慧言-王芳
據(jù)說(shuō)在媒體行業(yè)工作的收入不高,那么你們這些笨蛋真是把玩笑開(kāi)到自己頭上了。我現(xiàn)在變富有了。由于我使用了埃隆·馬斯克的社交媒體平臺(tái),他剛剛轉(zhuǎn)給我25美元。
X公司[前身為推特(Twitter)]可能正在竭力創(chuàng)造廣告收入并扭虧為盈,但顯而易見(jiàn),該公司有一大筆現(xiàn)金能夠與用戶分享。而且,事實(shí)證明,有資格分一杯羹的門檻低得驚人。
要想成為馬斯克的在編員工,需要滿足以下幾點(diǎn)要求,但最主要的是:訂閱X Pro(前身為 Twitter Blue)服務(wù)、擁有至少500名活躍粉絲、在過(guò)去30天內(nèi)發(fā)布過(guò)推文,以及在過(guò)去三個(gè)月內(nèi)發(fā)布的推文累計(jì)獲得至少1,500萬(wàn)自然流量。最關(guān)鍵的是,以前的要求是1,500萬(wàn)自然流量,而我的小賬戶還達(dá)不到這個(gè)標(biāo)準(zhǔn)。公司把這一要求改為500萬(wàn)自然流量,當(dāng)我看到這一變化時(shí),我立即抓住機(jī)會(huì),簽約成為創(chuàng)作者。
老實(shí)說(shuō),我一開(kāi)始就沒(méi)有打算和X Pro簽約。起初,訂閱高級(jí)服務(wù)似乎只提供一些額外福利,沒(méi)有訂閱高級(jí)服務(wù)也不會(huì)妨礙我工作——直到?jīng)]有訂閱高級(jí)服務(wù)阻礙我工作。根據(jù)X公司的要求,創(chuàng)作者在成為付費(fèi)會(huì)員后,才可以享受向不關(guān)注你的用戶發(fā)送信息的功能,這一轉(zhuǎn)變給我?guī)?lái)不便,因?yàn)檫@正是我與許多客戶建立聯(lián)系的方式。
我不情愿地和X Pro簽約(并向X公司支付了8美元),然后給至少100名X公司員工發(fā)信息后開(kāi)始工作。冷外展并不是一項(xiàng)令人神往的工作,但卻是獲得更多潛在客戶的最佳途徑之一,并讓你的受眾深入了解埃隆的核心圈子。
就在一周前,我才報(bào)名參加了創(chuàng)作者廣告收益分成計(jì)劃。當(dāng)時(shí)我正在度假,在海灘上享受悠閑時(shí)光無(wú)意之中將我的發(fā)推次數(shù)降到幾近為零。雖然不清楚X公司在決定付給你多少報(bào)酬時(shí)會(huì)追溯到多久遠(yuǎn)的推文歷史記錄,但我肯定自己已經(jīng)有一段時(shí)間沒(méi)有熱門推文了。我想表達(dá)的是,我上次走紅是在6月,當(dāng)時(shí)我在推特上發(fā)布了關(guān)于X公司的信任與安全主管的內(nèi)部Slack賬戶被停用的獨(dú)家新聞(73.2萬(wàn)次曝光量),之后不久,我又發(fā)布了另一條關(guān)于賽富時(shí)(Salesforce)每天向當(dāng)?shù)卮壬茩C(jī)構(gòu)捐贈(zèng)10美元以吸引員工重返辦公室辦公的獨(dú)家新聞(56.31萬(wàn)次曝光量)。
除此之外,我發(fā)推的頻率就很低了[在寫(xiě)這篇文章的時(shí)候,我數(shù)了一下,8月我發(fā)了約35條推文(不包括回復(fù)),這聽(tīng)起來(lái)似乎很多,但對(duì)我來(lái)說(shuō),這并不頻繁]。我在Etsy網(wǎng)絡(luò)平臺(tái)上詢問(wèn)關(guān)于女巫施展愛(ài)情咒語(yǔ)的事情(愿望分類里)(2,800次曝光量)、我在瑞士丟失行李箱(關(guān)于航空公司)(105,300次曝光量),以及我對(duì)蘇黎世物價(jià)的憤懣(23,000次曝光量)。不過(guò)多虧埃隆,我現(xiàn)在能夠負(fù)擔(dān)得起瑞士的物價(jià)了。
簡(jiǎn)而言之,我不知道為什么公司會(huì)給我25美元。該公司沒(méi)有對(duì)此做出解釋,但一名員工表示,用戶可能每?jī)芍芫褪盏竭@樣的支票。
周五似乎就是發(fā)薪日之一。在思考這筆意外之財(cái)時(shí),通過(guò)閱讀其他收到馬斯克提供的報(bào)酬的人的推文,我發(fā)現(xiàn)了自己身處的創(chuàng)作者群體。天使投資人賈森·卡拉卡尼斯吹噓自己收到了2,907美元。X公司的前核心員工埃絲特·克勞福德聲稱自己的收入增加了712美元,X公司的前工程師哈利·烏爾萊夫松(馬斯克曾經(jīng)公開(kāi)貶低過(guò)他)發(fā)推文稱自己的報(bào)酬為25美元,盡管據(jù)他自己估計(jì),他每月的曝光量約為3,000萬(wàn)次至6,000萬(wàn)次。
據(jù)我所知,只要你開(kāi)設(shè)了Stripe賬戶,這筆錢就會(huì)直接打入你的銀行賬戶。這些款項(xiàng)是在周五支付的,所以我只能指望在周一看到錢打到我的賬戶上。
作為一名報(bào)道X公司和埃隆·馬斯克的記者,我并不指望通過(guò)參與這個(gè)項(xiàng)目賺到一大筆錢。我只打算看看它是如何運(yùn)作的。因此,我現(xiàn)在將取消創(chuàng)作者功能,然后和我的編輯商量一下,看看我是應(yīng)該將這25美元捐給慈善機(jī)構(gòu),還是應(yīng)該給自己買一個(gè)價(jià)格過(guò)高的三明治和蘇打水。(財(cái)富中文網(wǎng))
譯者:中慧言-王芳
They say working in the media industry doesn’t pay well, well jokes on you suckers. I’m rich now. Elon Musk just gave me $25 for using his social media platform.
X (formerly Twitter) may be struggling to bring in advertising revenue and turn a profit, but the company apparently has a stockpile of cash to share with its users. And, as it turns out, the bar for who qualifies to get a piece of this pie is amazingly low.
There are several factors to be on Musk’s payroll, but the most major ones are: Be subscribed to X Pro (formerly Twitter Blue), maintain at least 500 active followers or more, have posted in the past 30 days, and have at least 15 million organic impressions on your cumulative posts within the last 3 months. The kicker here is that the requirement used to be 15 million impressions, a bar my measly account didn’t reach. The company changed it to 5 million, and when I saw that, I immediately seized the opportunity and signed up to be a creator.
Honestly, I never planned to sign up for X Pro to begin with. Initially, the subscription seemed to only offer a handful of supplementary perks and not having a premium account didn’t impede my job—until it did. X Corp. put the ability to message users who don’t follow you behind the paywall, an inconvenient twist for me, as this is precisely how I contact many of my sources.
I begrudgingly signed up (and expensed the eight bucks to Fortune), then messaged at least 100 X Corp. employees to get started. Cold outreach is not a glamorous task, but it’s one of the best ways to reach new sources, and get your audience insight into Elon’s hardcore world.
It was only a week ago that I signed up for the creator program. I was on vacation at the time and all the hours spent at the beach inadvertently reduced how much I tweeted to nearly zero. It’s not exactly clear how far X Corp. goes back in your tweet history when deciding what to pay you, but I certainly haven’t had a hit tweet in awhile. I’d say the last time I went viral was when I tweeted my scoop in June on X’s head of trust and safety internal Slack account getting deactivated (732K impressions), and my other scoop shortly after that one about Salesforce luring employees back into the office with $10 a day to local charities (563.1K impressions).
Other than that, my tweets have been pretty sparse (I had to count, at the time of writing, about 35 tweets excluding replies in the month of August which may sound like a lot but for me, that’s infrequent). I asked about love spells from Etsy wishes (2,800 impressions), my airline losing my suitcase in Switzerland (105.3k impressions), and my exasperation of prices in Zurich (23k impressions). I can afford Switzerland now though, thanks Elon.
In short, I have no idea why the company would give me $25. The company doesn’t explain it, but one employee did say users can expect to see these checks every 2 weeks.
Friday appears to have been one of those paydays. As I pondered my unexpected windfall, I discovered the company that I was now among by reading the tweets of other recipients of Musk’s largesse. Jason Calacanis, the angel investor, boasted about receiving $2907. Former hardcore X employee Esther Crawford claimed to be $712 richer, and former X engineer Halli Torleifsson (whomst Musk once belittled publicly) posted a payout of $25, despite him getting roughly 30 to 60 million impressions a month, by his own estimation.
As far as I can tell, this will go straight to your bank account so long as you set up a Stripe account. These payments were doled out on a Friday, so I can only expect to see the money hit my account on Monday.
As a journalist who covers X and Musk, I wasn’t expecting to come into any kind of significant sums of money by participating in this program. The plan was just to see how it works. So I’ll disconnect the creator feature now and consult with my editor as to whether I should give the $25 to charity or buy myself an overpriced sandwich and soda.