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Cybertruck車主體驗糟糕,馬斯克親自解決

三年前馬斯克就承認(rèn)這款汽車可能會失敗。

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在持續(xù)幾周把全新Cyertruck汽車送到服務(wù)中心后,特斯拉粉絲拉馬爾終于崩潰,他根據(jù)北卡羅萊納州的“檸檬法”,更換了一輛新車。但他的問題并沒有結(jié)束。COURTESY OF LEMAR

拉馬爾終于拿到Cybertruck車鑰匙的那一刻,他簡直不敢相信自己的好運氣。自從五年前第一眼看到這輛四噸重的不銹鋼巨無霸,他就對它垂涎三尺。經(jīng)過兩個月堅持不懈的勸說,妻子終于同意支付訂金。

33歲的拉馬爾表示:“家人最開始反對我買這輛車。他們認(rèn)為這輛車看起來很丑。我費了很大力氣才說服他們?!?/p>

然而,擁有第一輛Cybertruck汽車的夢想,卻變成了長達(dá)四個月的噩夢。

僅僅兩周后,這輛價值10萬美元的新車就發(fā)生了故障,在修理廠的時間超過了它在路上行駛的時間,因為特斯拉的機(jī)修工難以維持電氣系統(tǒng)的正常運行。

拉馬爾不得不多次使用代用車,他變得越來越絕望,去了五六次羅利服務(wù)中心,每次要經(jīng)過近兩小時車程。后來,由于找不到上報問題的途徑,他只能求助于社交媒體。

特斯拉后來大發(fā)慈悲給他換了一輛汽車,但這輛車同樣出現(xiàn)了問題,此時這件事引起了特斯拉CEO埃隆·馬斯克本人的關(guān)注,他向拉馬爾保證公司會妥善解決這個問題。

但傷疤依然存在,即使所有問題都得到了諒解,這段經(jīng)歷卻令人難以忘記。

“你提心吊膽,甚至不敢長途駕駛”

拉馬爾與《財富》雜志分享了這段極其痛苦的經(jīng)歷。它揭示了特斯拉的企業(yè)文化,即大膽創(chuàng)新,同時又不負(fù)責(zé)任。

拉馬爾表示:“每次開車時,我們都在想它會不會又壞了。你心里始終放不下。你提心吊膽,甚至不敢長途駕駛。”

團(tuán)結(jié)的忠實車主社區(qū)可能提供支持,但前提是問題得到謹(jǐn)慎處理,并遠(yuǎn)離公眾的視線。

否則,支持就會變成騷擾——這也是為什么雖然本刊知道拉馬爾的全名,但他仍希望在文中隱去自己的姓氏。

雖然拉馬爾的遭遇是極端個例,但它基本反映了這款車存在的問題。它因為各種不同問題已經(jīng)導(dǎo)致了多次召回,例如意外加速、擋風(fēng)玻璃雨刮器故障和行駛中可能脫落的塑料裝飾等。

其他客戶抱怨“幽靈耗電”問題,即電池在未使用時耗電速度過快。

這款卡車采用了一系列新技術(shù),包括線控轉(zhuǎn)向,它取消了駕駛員方向盤與前軸之間的任何機(jī)械連接。

它獨特的楔形源于金屬無法在三維沖壓模具中壓制成型——只能彎成直線折痕和銳邊。如果你想要其他顏色,必須用乙烯基或聚氨酯包裹,因為油漆無法很好地附著在不銹鋼上。

拉馬爾對這輛車的體驗,從兩周后第一次出現(xiàn)故障開始,可能也解釋了為什么特斯拉核心汽車業(yè)務(wù)的盈利能力剛剛跌至五年來的最低點。

派杰證券(Piper Sandler)分析師亞歷克斯·波特懷疑,Cybertruck汽車復(fù)雜的工程設(shè)計導(dǎo)致保修成本激增,是汽車毛利率在上個季度降至14.6%的原因,這是至少五年來的最低水平。

而現(xiàn)在,在這家汽車廠商準(zhǔn)備發(fā)布下一款新車之際,困擾這款電動皮卡的工程設(shè)計問題存在被掩蓋的風(fēng)險。

“它是我夢寐以求的卡車”

去年11月,這款卡車終于在德克薩斯州投入生產(chǎn),由于疫情之后的供應(yīng)鏈短缺等問題,這已經(jīng)比計劃晚了幾年,當(dāng)時拉馬爾已經(jīng)放棄。當(dāng)年夏天,他買了第一輛特斯拉汽車Model Y,他稱之為“櫻桃”。

他發(fā)現(xiàn)他可以將通過給特斯拉推薦客戶而獲得的積分用來消費,于是他立刻花掉了一半積分,只為了在Cybertruck的候選名單上排得更靠前。這種積分是一種虛擬貨幣,可以購買商品、免費超充里程或一個月的全自動駕駛服務(wù)。

他訂購的那輛Cybertruck是第一批投產(chǎn)的2,000輛汽車之一,并且是今年三月運送到北卡羅來納州當(dāng)?shù)靥厮估?wù)中心的第一輛Cybertruck。

他回憶說:“他們和我一樣興奮?!?

作為特斯拉的忠實粉絲,拉馬爾深知,擁有一輛剛剛投產(chǎn)不久的新型汽車可能會遇到一些問題,但他非常愿意承擔(dān)這個風(fēng)險?!八俏覊裘乱郧蟮目ㄜ??!?/p>

他的全輪驅(qū)動Foundation系列是他買過的最貴的汽車。

他給它取名為“Beskar”,這是取自波巴·菲特等曼達(dá)洛人所穿的鎧甲上的珍貴合金。不久后,他會發(fā)現(xiàn)這輛卡車完全不像星球大戰(zhàn)中的那種無敵金屬。

Cybertruck是馬斯克迄今為止最大膽的豪賭

對于特斯拉CEO馬斯克來說,Cybertruck具有濃重的個人色彩。 這一次,敢于與眾不同的不僅僅是動力技術(shù)或軟件:這款汽車的整體設(shè)計打破了全尺寸皮卡的傳統(tǒng)。這一細(xì)分市場具有典型的美國特色,而且?guī)缀跛腥叽缙たǘ荚诿绹N售。

作為馬斯克迄今為止最大膽的一次豪賭,正是這種風(fēng)險讓特斯拉與眾不同,并贏得了眾多的追隨者。

Cybertruck甚至沒有傳統(tǒng)的徽標(biāo),可以說,它不需要徽標(biāo)。無論你是否喜歡它,絕對不會把它與競爭對手混為一談。

馬斯克對風(fēng)險并不抱有任何幻想。三年前他就承認(rèn)這款汽車可能會失敗。

他寫道:“我不在乎。即使別人不喜歡,我依舊深愛著它。Cybertruck看起來像是由來自未來的外星人制造的產(chǎn)物。”

一方面,它是無數(shù)笑話的笑柄。人們嘲笑浣熊把它誤認(rèn)成垃圾車;在Reddit上有一個名為“Cyberstuck”的子板塊,專門曝光這款卡車的故障,而且喜劇中心(Comedy Central)的每日秀(Daily Show)公開譏諷它為“Cybercuck”。

但它也一直是社交媒體上的熱門話題,人們拍攝自己對著超堅固的防彈車身清空彈夾的視頻,像瘋子一樣在加固的擋風(fēng)玻璃和車頂上跳上跳下,或者用棒球棒對著它猛砸。

金·卡戴珊是眾多被拍到駕駛這輛車的名人之一,YouTube上最大的網(wǎng)紅MrBeast最近舉辦了一場比賽,10名參賽者每人可贏得一輛Cybertruck作為獎品。

上周二,特斯拉表示,Cybertruck已經(jīng)超越Rivian R1T和福特(Ford)F-150 Lightning,成為美國市場上排名第一的電動皮卡。隨著產(chǎn)量的增加,Cybertruck仍有望在年底前實現(xiàn)盈利。

Cybertruck因為不斷出現(xiàn)的問題遭到重創(chuàng)

這并不能讓拉馬爾感到安慰,因為在四個月的時間里,他的車屢屢出現(xiàn)問題。

與自己的卡車一樣,拉馬爾也崩潰了,他意識到這輛車帶來的麻煩超過了它的價值。他沒想要求退款,但也不想再開他的Cybertruck。他只能放棄“Beskar”。

特斯拉提出從他那里回購那輛汽車并就此結(jié)束該筆交易,但新的訂單意味著他必須等待一段未知的時間才能得到一輛新車。據(jù)馬斯克表示,在這款卡車發(fā)布時,有一百萬客戶正在等待,而德克薩斯州的工廠今年的產(chǎn)能僅能滿足八分之一的需求。

此外,他的銀行貸款條件也將發(fā)生變化,因此拉馬爾根據(jù)北卡羅來納州的“檸檬法”要求換新。

經(jīng)過漫長的交涉,在又去了一次最近的特斯拉服務(wù)中心后,拉馬爾非常沮喪地錄制了一段視頻。在視頻中,他說自己再也無法憑良心推薦特斯拉了。隨后,他立即將視頻上傳到社交媒體,然后開始長途跋涉返回北卡羅來納州的家中。

特斯拉內(nèi)部有人肯定得到了消息,這可能來自在社交媒體上看到這條視頻的車主,因為僅僅一個小時后,拉馬爾在麥當(dāng)勞(McDonald)休息的時候,接到了一通電話。電話那頭是一位特斯拉經(jīng)理,他被授權(quán)為拉馬爾換車,不到一周,他就拿到了一輛新卡車。

他說:“老實說,當(dāng)時我對特斯拉已經(jīng)失望透頂,我已經(jīng)要放棄它了。巧合的是,他們當(dāng)天就給我打了電話,要解決問題。電話來得正是時候。”

如釋重負(fù)的拉馬爾主動刪除了視頻。

馬斯克介入

在此期間,特斯拉有了更多的實踐機(jī)會,因為它又制造了1萬輛Cybertruck卡車。

拉馬爾立刻發(fā)現(xiàn),與他前一輛皮卡相比,這輛車的做工顯然更好,他欣喜若狂,并在度假時又花了幾千美元,將車涂成了藍(lán)色。但度假歸來后,這輛皮卡卻無法啟動——它無法充電,所有功能都無法使用。

拉馬爾說:“它完全沒有反應(yīng),就像我車庫里的一塊大磚頭。如果我在荒無人煙的地方發(fā)生這種情況怎么辦?”

此時已是七月,拉馬爾再次在馬斯克的社交媒體平臺上發(fā)布了一系列推文,記錄下自己的問題,向社交媒體平臺上的用戶證明,他并不是為了博取眼球而自導(dǎo)自演了這個問題。

拉馬爾并不在乎這是否會惹怒任何人。他說道:“我只想讓特斯拉變得更好。這就是我暴露問題的原因。”

令他又驚又喜的是,馬斯克發(fā)現(xiàn)了這個問題,并很快與他取得了聯(lián)系,告訴他會立即解決問題。

幾周后,拉馬爾證實他的問題得到了解決。他很開心,終于如愿以償。但他不得不經(jīng)歷了嚴(yán)峻的考驗,而且不是每個人都能有這樣的耐心。

他告訴《財富》:“詛咒已經(jīng)解除。”他一直堅信特斯拉最終會成功:“我不后悔?!保ㄘ敻恢形木W(wǎng))

譯者:劉進(jìn)龍

審校;汪皓

在持續(xù)幾周把全新Cyertruck汽車送到服務(wù)中心后,特斯拉粉絲拉馬爾終于崩潰,他根據(jù)北卡羅萊納州的“檸檬法”,更換了一輛新車。但他的問題并沒有結(jié)束。COURTESY OF LEMAR

拉馬爾終于拿到Cybertruck車鑰匙的那一刻,他簡直不敢相信自己的好運氣。自從五年前第一眼看到這輛四噸重的不銹鋼巨無霸,他就對它垂涎三尺。經(jīng)過兩個月堅持不懈的勸說,妻子終于同意支付訂金。

33歲的拉馬爾表示:“家人最開始反對我買這輛車。他們認(rèn)為這輛車看起來很丑。我費了很大力氣才說服他們?!?/p>

然而,擁有第一輛Cybertruck汽車的夢想,卻變成了長達(dá)四個月的噩夢。

僅僅兩周后,這輛價值10萬美元的新車就發(fā)生了故障,在修理廠的時間超過了它在路上行駛的時間,因為特斯拉的機(jī)修工難以維持電氣系統(tǒng)的正常運行。

拉馬爾不得不多次使用代用車,他變得越來越絕望,去了五六次羅利服務(wù)中心,每次要經(jīng)過近兩小時車程。后來,由于找不到上報問題的途徑,他只能求助于社交媒體。

特斯拉后來大發(fā)慈悲給他換了一輛汽車,但這輛車同樣出現(xiàn)了問題,此時這件事引起了特斯拉CEO埃隆·馬斯克本人的關(guān)注,他向拉馬爾保證公司會妥善解決這個問題。

但傷疤依然存在,即使所有問題都得到了諒解,這段經(jīng)歷卻令人難以忘記。

“你提心吊膽,甚至不敢長途駕駛”

拉馬爾與《財富》雜志分享了這段極其痛苦的經(jīng)歷。它揭示了特斯拉的企業(yè)文化,即大膽創(chuàng)新,同時又不負(fù)責(zé)任。

拉馬爾表示:“每次開車時,我們都在想它會不會又壞了。你心里始終放不下。你提心吊膽,甚至不敢長途駕駛?!?/p>

團(tuán)結(jié)的忠實車主社區(qū)可能提供支持,但前提是問題得到謹(jǐn)慎處理,并遠(yuǎn)離公眾的視線。

否則,支持就會變成騷擾——這也是為什么雖然本刊知道拉馬爾的全名,但他仍希望在文中隱去自己的姓氏。

雖然拉馬爾的遭遇是極端個例,但它基本反映了這款車存在的問題。它因為各種不同問題已經(jīng)導(dǎo)致了多次召回,例如意外加速、擋風(fēng)玻璃雨刮器故障和行駛中可能脫落的塑料裝飾等。

其他客戶抱怨“幽靈耗電”問題,即電池在未使用時耗電速度過快。

這款卡車采用了一系列新技術(shù),包括線控轉(zhuǎn)向,它取消了駕駛員方向盤與前軸之間的任何機(jī)械連接。

它獨特的楔形源于金屬無法在三維沖壓模具中壓制成型——只能彎成直線折痕和銳邊。如果你想要其他顏色,必須用乙烯基或聚氨酯包裹,因為油漆無法很好地附著在不銹鋼上。

拉馬爾對這輛車的體驗,從兩周后第一次出現(xiàn)故障開始,可能也解釋了為什么特斯拉核心汽車業(yè)務(wù)的盈利能力剛剛跌至五年來的最低點。

派杰證券(Piper Sandler)分析師亞歷克斯·波特懷疑,Cybertruck汽車復(fù)雜的工程設(shè)計導(dǎo)致保修成本激增,是汽車毛利率在上個季度降至14.6%的原因,這是至少五年來的最低水平。

而現(xiàn)在,在這家汽車廠商準(zhǔn)備發(fā)布下一款新車之際,困擾這款電動皮卡的工程設(shè)計問題存在被掩蓋的風(fēng)險。

“它是我夢寐以求的卡車”

去年11月,這款卡車終于在德克薩斯州投入生產(chǎn),由于疫情之后的供應(yīng)鏈短缺等問題,這已經(jīng)比計劃晚了幾年,當(dāng)時拉馬爾已經(jīng)放棄。當(dāng)年夏天,他買了第一輛特斯拉汽車Model Y,他稱之為“櫻桃”。

他發(fā)現(xiàn)他可以將通過給特斯拉推薦客戶而獲得的積分用來消費,于是他立刻花掉了一半積分,只為了在Cybertruck的候選名單上排得更靠前。這種積分是一種虛擬貨幣,可以購買商品、免費超充里程或一個月的全自動駕駛服務(wù)。

他訂購的那輛Cybertruck是第一批投產(chǎn)的2,000輛汽車之一,并且是今年三月運送到北卡羅來納州當(dāng)?shù)靥厮估?wù)中心的第一輛Cybertruck。

他回憶說:“他們和我一樣興奮。”

作為特斯拉的忠實粉絲,拉馬爾深知,擁有一輛剛剛投產(chǎn)不久的新型汽車可能會遇到一些問題,但他非常愿意承擔(dān)這個風(fēng)險?!八俏覊裘乱郧蟮目ㄜ??!?/p>

他的全輪驅(qū)動Foundation系列是他買過的最貴的汽車。

他給它取名為“Beskar”,這是取自波巴·菲特等曼達(dá)洛人所穿的鎧甲上的珍貴合金。不久后,他會發(fā)現(xiàn)這輛卡車完全不像星球大戰(zhàn)中的那種無敵金屬。

Cybertruck是馬斯克迄今為止最大膽的豪賭

對于特斯拉CEO馬斯克來說,Cybertruck具有濃重的個人色彩。 這一次,敢于與眾不同的不僅僅是動力技術(shù)或軟件:這款汽車的整體設(shè)計打破了全尺寸皮卡的傳統(tǒng)。這一細(xì)分市場具有典型的美國特色,而且?guī)缀跛腥叽缙たǘ荚诿绹N售。

作為馬斯克迄今為止最大膽的一次豪賭,正是這種風(fēng)險讓特斯拉與眾不同,并贏得了眾多的追隨者。

Cybertruck甚至沒有傳統(tǒng)的徽標(biāo),可以說,它不需要徽標(biāo)。無論你是否喜歡它,絕對不會把它與競爭對手混為一談。

馬斯克對風(fēng)險并不抱有任何幻想。三年前他就承認(rèn)這款汽車可能會失敗。

他寫道:“我不在乎。即使別人不喜歡,我依舊深愛著它。Cybertruck看起來像是由來自未來的外星人制造的產(chǎn)物。”

一方面,它是無數(shù)笑話的笑柄。人們嘲笑浣熊把它誤認(rèn)成垃圾車;在Reddit上有一個名為“Cyberstuck”的子板塊,專門曝光這款卡車的故障,而且喜劇中心(Comedy Central)的每日秀(Daily Show)公開譏諷它為“Cybercuck”。

但它也一直是社交媒體上的熱門話題,人們拍攝自己對著超堅固的防彈車身清空彈夾的視頻,像瘋子一樣在加固的擋風(fēng)玻璃和車頂上跳上跳下,或者用棒球棒對著它猛砸。

金·卡戴珊是眾多被拍到駕駛這輛車的名人之一,YouTube上最大的網(wǎng)紅MrBeast最近舉辦了一場比賽,10名參賽者每人可贏得一輛Cybertruck作為獎品。

上周二,特斯拉表示,Cybertruck已經(jīng)超越Rivian R1T和福特(Ford)F-150 Lightning,成為美國市場上排名第一的電動皮卡。隨著產(chǎn)量的增加,Cybertruck仍有望在年底前實現(xiàn)盈利。

Cybertruck因為不斷出現(xiàn)的問題遭到重創(chuàng)

這并不能讓拉馬爾感到安慰,因為在四個月的時間里,他的車屢屢出現(xiàn)問題。

與自己的卡車一樣,拉馬爾也崩潰了,他意識到這輛車帶來的麻煩超過了它的價值。他沒想要求退款,但也不想再開他的Cybertruck。他只能放棄“Beskar”。

特斯拉提出從他那里回購那輛汽車并就此結(jié)束該筆交易,但新的訂單意味著他必須等待一段未知的時間才能得到一輛新車。據(jù)馬斯克表示,在這款卡車發(fā)布時,有一百萬客戶正在等待,而德克薩斯州的工廠今年的產(chǎn)能僅能滿足八分之一的需求。

此外,他的銀行貸款條件也將發(fā)生變化,因此拉馬爾根據(jù)北卡羅來納州的“檸檬法”要求換新。

經(jīng)過漫長的交涉,在又去了一次最近的特斯拉服務(wù)中心后,拉馬爾非常沮喪地錄制了一段視頻。在視頻中,他說自己再也無法憑良心推薦特斯拉了。隨后,他立即將視頻上傳到社交媒體,然后開始長途跋涉返回北卡羅來納州的家中。

特斯拉內(nèi)部有人肯定得到了消息,這可能來自在社交媒體上看到這條視頻的車主,因為僅僅一個小時后,拉馬爾在麥當(dāng)勞(McDonald)休息的時候,接到了一通電話。電話那頭是一位特斯拉經(jīng)理,他被授權(quán)為拉馬爾換車,不到一周,他就拿到了一輛新卡車。

他說:“老實說,當(dāng)時我對特斯拉已經(jīng)失望透頂,我已經(jīng)要放棄它了。巧合的是,他們當(dāng)天就給我打了電話,要解決問題。電話來得正是時候。”

如釋重負(fù)的拉馬爾主動刪除了視頻。

馬斯克介入

在此期間,特斯拉有了更多的實踐機(jī)會,因為它又制造了1萬輛Cybertruck卡車。

拉馬爾立刻發(fā)現(xiàn),與他前一輛皮卡相比,這輛車的做工顯然更好,他欣喜若狂,并在度假時又花了幾千美元,將車涂成了藍(lán)色。但度假歸來后,這輛皮卡卻無法啟動——它無法充電,所有功能都無法使用。

拉馬爾說:“它完全沒有反應(yīng),就像我車庫里的一塊大磚頭。如果我在荒無人煙的地方發(fā)生這種情況怎么辦?”

此時已是七月,拉馬爾再次在馬斯克的社交媒體平臺上發(fā)布了一系列推文,記錄下自己的問題,向社交媒體平臺上的用戶證明,他并不是為了博取眼球而自導(dǎo)自演了這個問題。

拉馬爾并不在乎這是否會惹怒任何人。他說道:“我只想讓特斯拉變得更好。這就是我暴露問題的原因?!?/p>

令他又驚又喜的是,馬斯克發(fā)現(xiàn)了這個問題,并很快與他取得了聯(lián)系,告訴他會立即解決問題。

幾周后,拉馬爾證實他的問題得到了解決。他很開心,終于如愿以償。但他不得不經(jīng)歷了嚴(yán)峻的考驗,而且不是每個人都能有這樣的耐心。

他告訴《財富》:“詛咒已經(jīng)解除?!彼恢眻孕盘厮估罱K會成功:“我不后悔?!保ㄘ敻恢形木W(wǎng))

譯者:劉進(jìn)龍

審校;汪皓

Tesla fan Lamar endured weeks of service center visits with his brand new Cybertruck before finally breaking down and replacing it for a new one under North Carolina's Lemon Law. His problems didn't end there, however.

When Lamar finally got the keys to his Cybertruck, he couldn’t believe his luck. He had coveted the four-ton stainless steel colossus ever since he first laid eyes on it five years ago, and after two months of persistent lobbying, his wife consented to putting down a deposit.

“My family was initially against it. They thought it looked too ugly, so I had a lot of convincing to do,” the 33-year-old says.

Yet the dream of owning one of the very first Cybertrucks morphed into a four-month-long nightmare.

Just two weeks in, the spanking new $100,000 vehicle broke down and proceeded to spend more time in the shop than on the road as Tesla mechanics struggled to keep the electrical systems up and running.

After multiple loaners, mounting desperation, and a half dozen visits to a Raleigh service center nearly two hours’ drive away, he took to social media because he could find no other way to escalate the issue.

By the time Tesla relented and granted him a replacement that also ended up breaking down, the issue had reached the personal attention of CEO Elon Musk himself, who assured Lamar the company would make good.

But the scars remain, and even if all is forgiven, it is not forgotten.

“You’re on edge, scared to even go a distance in it”

The entire excruciating experience, which he shared with Fortune, reveals a culture at Tesla that, while daring and innovative, can be in equal parts unaccountable.

“Every time we drive we wonder if is it going to break again,” he says. “It’s always in your thoughts. You’re on edge, scared to even go a distance in it.”

The tight-knit community of loyal owners can be supportive, but often only if problems are handled discretely and out of the public eye.

Otherwise, support can turn into harassment—which is one reason why Lamar, whose full name is known to this publication, prefers not to see his last name in print.

While his story is an extreme case, it broadly mimics problems with the vehicle that have resulted in multiple recalls for entirely other issues, such as unintended acceleration, a faulty windshield wiper, and plastic trim that can fly off while driving.

Other customers have complained about phantom drain, the speed at which the battery charge is depleted when not in use.

The truck features a whole slew of new technology, including steer-by-wire, which removes any mechanical connection between the driver’s steering wheel and the front axle.

Its unique wedge shape stems from the metal’s inability to be pressed in three-dimensional stamping dies—it can only be bent into straight creases and sharp edges. If you want it in any color, it has to be wrapped in vinyl or urethane since paint does not adhere properly to stainless steel.

Lamar’s experience with the vehicle, which began two weeks in with the first breakdown, may also explain why profitability at Tesla’s core car business just reached a five-year low.

Piper Sandler analyst Alex Potter suspects a spike in warranty costs stemming from the complex nature of the Cybertruck’s engineering is behind auto gross margins dropping to 14.6% in the past quarter, the lowest in at least five years.

And now, engineering problems that plagued the electric pickup risk being swept under the rug just as the carmaker prepares to launch its next new vehicle.

“It was the truck of my dreams”

When production of the truck finally launched last November in Texas—years behind schedule in part due to supply chain shortages following the pandemic—Lamar had already given up. That summer he had bought his first Tesla, a Model Y he called Cherry.

As soon as he found out he could spend Tesla credits earned from referring customers to the brand—a virtual currency that can buy merch, free supercharging miles or a complementary month of Full Self-Driving—he blew half of them just to be bumped up higher on the waiting list for the Cybertruck.

His was one of the first 2,000 Cybertrucks built and the first dispatched to his local Tesla service center in North Carolina in March this year.

“They were just as excited as I was,” he recalls.

The Tesla enthusiast knew the kinks that can come with owning a model right after the start of production, but Lamar was more than willing to take that risk. “It was the truck of my dreams.”

His all-wheel drive Foundation Series was the most expensive vehicle he ever bought.

He christened it “Beskar”, after the prized alloy adorning the armor of Mandalorians like Boba Fett. Soon he would find out the truck was nothing like the invulnerable metal from Star Wars canon.

Cybertruck is Musk’s boldest gamble yet

For the Tesla CEO, the Cybertruck is deeply personal. This time, it wasn’t just the propulsion technology or the software that dared be different: the whole design shattered the convention of full-size pickups, a segment so quintessentially American that almost all are sold in the United States.

As Musk’s boldest gamble yet, it was exactly the kind of risk that differentiated Tesla from the rest of the pack and earned it such a following.

The Cybertruck doesn’t even sport a traditional badge, and arguably, it doesn’t need one. Either you hate it or love it, but there’s no chance one could possibly confuse it with a rival.

Musk harbored no illusions about the stakes. He readily conceded the vehicle could flop three years ago.

“I don’t care. I love it so much even if others don’t,” he wrote. “Cybertruck looks like it was made by aliens from the future.”

On the one hand, it is the butt of numerous jokes. People have laughed at raccoons mistaking it for a dumpster; there’s an entire subreddit called “Cyberstuck” dedicated to the truck breaking down, and it’s even been lampooned on Comedy Central’s Daily Show as the “Cybercuck.”

But it’s also been a beloved subject of social media, with people filming themselves emptying firearms at the ultrahard bullet-resistant exterior, jumping up and down on its reinforced windshield and roof like madmen, or whaling at it with baseball bats.

Kim Kardashian is just one of many celebrities spotted driving one, and YouTube’s biggest star MrBeast recently held a contest where 10 contestants could each win a Cybertruck as a prize.

On Tuesday, Tesla said it had already surpassed the Rivian R1T and the Ford F-150 Lightning to become the number one electric pickup in the U.S. market. As production ramped, the vehicle remained on track to achieve profitability by year-end.

Cybertruck struck by repeated problems

For Lamar, that is little consolation since he suffered repeated problems over the course of four months.

Much like his truck, Lamar broke down, realizing the vehicle was more trouble than it was worth. He didn’t want his money back, but he also didn’t want his Cybertruck anymore. “Beskar” had to go.

Tesla offered to buy it from him and end the transaction there, but a new order meant he would have to wait for an unknown period to get a new one—according to Musk, there were 1 million customers in line when the truck launched, and the Texas factory only has installed capacity to build an eighth of that this year.

Moreover the terms of his bank loan would also change, so Lamar asked for it replaced under North Carolina’s lemon law.

After a long back-and-forth and yet another trip to the nearest Tesla service center, he recorded a video in absolute frustration in which he said he could no longer recommend a Tesla in good conscience. He then immediately uploaded the video to social media before starting the long drive back home in North Carolina.

Someone at the company must have been alerted, probably through someone in the community who saw it, since only an hour later, during a rest stop at McDonald’s, he received a call. On the phone was a Tesla manager authorized to replace it, and within a week, he had a new truck.

“At that point I was honestly done with Tesla, that was going to be it for me. It just so happened they called me that same day and made it right,” he says. “The phone call came in the nick of time.”

Relieved, Lamar deleted the video of his own accord.

Musk’s intervention

In the meantime, Tesla had more opportunity to practice, having built another 10,000 Cybertrucks.

Instantly noticing the build quality looked pristine compared with his previous pickup, Lamar was elated and quickly wrapped it in blue for a few thousand extra dollars while he went on vacation. But after returning from vacation, the truck was dead—it wouldn’t charge, and nothing worked.

“It was completely unresponsive, just this giant brick in my garage,” Lamar said. “What if that happened when I was in the middle of nowhere?”

By that point, it was July, and Lamar uploaded a series of tweets to Musk’s social media platform once more, documenting his problems to prove to those in the community that he hadn’t created the issue himself just to gain attention.

Lamar doesn’t care whether it ruffles any feathers. “I just want Tesla to be better,” he says. “That is why I’m pointing it out.”

To his surprise and delight, Musk was alerted to it, and he soon contacted him, telling him it would be fixed immediately.

A few weeks in, Lamar confirms he’s had no further problems. He’s happy and finally has what he wants. But he had to suffer trial by fire—and not everyone will likely have the same patience.

“The curse has been lifted” he tells Fortune. He always had faith Tesla would get there in the end: “I don’t have any regrets.”

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