由于雀巢公司(Nestlé)公布的今年前9個月的銷售額下滑,該全球食品業(yè)巨頭上周四再次下調(diào)了2024年的預(yù)期,并重組管理團(tuán)隊。
來自瑞士的雀巢公司旗下包括Nespresso咖啡膠囊、普瑞納(Purina)狗糧和哈根達(dá)斯(Haagen-Dazs)冰淇淋等品牌。該公司公布的銷售額為671億瑞士法郎(約合774億美元),比去年同期下降了2.4%。
雀巢新任首席執(zhí)行官勞倫特·弗雷克斯在一份聲明中表示:“近幾個月來,消費(fèi)者需求下降,而且我們預(yù)計需求環(huán)境將持續(xù)疲軟?!?/p>
在經(jīng)歷了銷售放緩和一系列產(chǎn)品丑聞后,雀巢上個月任命前拉丁美洲業(yè)務(wù)負(fù)責(zé)人弗雷克斯接替馬克·施奈德。
弗雷克斯表示,雀巢現(xiàn)在預(yù)計今年的有機(jī)銷售增長率(即排除匯率波動和收購)為2%。
該公司已經(jīng)在7月將年度銷售增長預(yù)期從4%下調(diào)至3%。
馮托貝爾銀行(Vontobel)分析師讓-菲利普·貝爾茨希表示:“對于雀巢而言,這是一次非常痛苦的重新調(diào)整,這在近期歷史上是前所未有的。對于雀巢這樣一個龐然大物而言,短短幾個月內(nèi)的失誤會造成巨大的影響。”
今年前9個月,雀巢的有機(jī)銷售增長率為2%,而2023年同期為7.8%。
在公司的業(yè)績電話會議上,雀巢首席財務(wù)官安娜·曼茨強(qiáng)調(diào)“消費(fèi)者需求持續(xù)低迷”。產(chǎn)品在歐洲的臨時下架、影響消費(fèi)者行為的地緣政治緊張局勢以及美國的大選結(jié)果預(yù)期,這些因素都對公司造成了影響。
在此前通過漲價抵消高昂的投入成本之后,該瑞士巨頭一直依靠促銷吸引猶豫不決的消費(fèi)者。
雀巢強(qiáng)調(diào),在第三季度“投入成本上漲導(dǎo)致的糖果和咖啡產(chǎn)品漲價,部分被PetCare和乳制品的促銷活動帶來的影響所抵消”,這預(yù)示著該公司將繼續(xù)面臨更多不利因素的影響。
雀巢公布了多項(xiàng)領(lǐng)導(dǎo)結(jié)構(gòu)變動,包括將拉丁美洲與北美洲部門合并為一個美洲部門。
雀巢的大中華區(qū)將并入亞洲、大洋洲和非洲地區(qū),其他變動包括重組執(zhí)行委員會。
弗雷克斯表示:“通過這些組織結(jié)構(gòu)調(diào)整,推動公司業(yè)績增長和轉(zhuǎn)型的所有重點(diǎn)部門的領(lǐng)導(dǎo)者,現(xiàn)在都將直接向我匯報?!?/p>
他補(bǔ)充說:“這是至關(guān)重要的,因?yàn)槲覀儗阎攸c(diǎn)放在消費(fèi)者和客戶身上,并恢復(fù)對品牌和創(chuàng)新的投資,以擴(kuò)大市場份額,并加速業(yè)績增長?!保ㄘ敻恢形木W(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
由于雀巢公司(Nestlé)公布的今年前9個月的銷售額下滑,該全球食品業(yè)巨頭上周四再次下調(diào)了2024年的預(yù)期,并重組管理團(tuán)隊。
來自瑞士的雀巢公司旗下包括Nespresso咖啡膠囊、普瑞納(Purina)狗糧和哈根達(dá)斯(Haagen-Dazs)冰淇淋等品牌。該公司公布的銷售額為671億瑞士法郎(約合774億美元),比去年同期下降了2.4%。
雀巢新任首席執(zhí)行官勞倫特·弗雷克斯在一份聲明中表示:“近幾個月來,消費(fèi)者需求下降,而且我們預(yù)計需求環(huán)境將持續(xù)疲軟。”
在經(jīng)歷了銷售放緩和一系列產(chǎn)品丑聞后,雀巢上個月任命前拉丁美洲業(yè)務(wù)負(fù)責(zé)人弗雷克斯接替馬克·施奈德。
弗雷克斯表示,雀巢現(xiàn)在預(yù)計今年的有機(jī)銷售增長率(即排除匯率波動和收購)為2%。
該公司已經(jīng)在7月將年度銷售增長預(yù)期從4%下調(diào)至3%。
馮托貝爾銀行(Vontobel)分析師讓-菲利普·貝爾茨希表示:“對于雀巢而言,這是一次非常痛苦的重新調(diào)整,這在近期歷史上是前所未有的。對于雀巢這樣一個龐然大物而言,短短幾個月內(nèi)的失誤會造成巨大的影響?!?/p>
今年前9個月,雀巢的有機(jī)銷售增長率為2%,而2023年同期為7.8%。
在公司的業(yè)績電話會議上,雀巢首席財務(wù)官安娜·曼茨強(qiáng)調(diào)“消費(fèi)者需求持續(xù)低迷”。產(chǎn)品在歐洲的臨時下架、影響消費(fèi)者行為的地緣政治緊張局勢以及美國的大選結(jié)果預(yù)期,這些因素都對公司造成了影響。
在此前通過漲價抵消高昂的投入成本之后,該瑞士巨頭一直依靠促銷吸引猶豫不決的消費(fèi)者。
雀巢強(qiáng)調(diào),在第三季度“投入成本上漲導(dǎo)致的糖果和咖啡產(chǎn)品漲價,部分被PetCare和乳制品的促銷活動帶來的影響所抵消”,這預(yù)示著該公司將繼續(xù)面臨更多不利因素的影響。
雀巢公布了多項(xiàng)領(lǐng)導(dǎo)結(jié)構(gòu)變動,包括將拉丁美洲與北美洲部門合并為一個美洲部門。
雀巢的大中華區(qū)將并入亞洲、大洋洲和非洲地區(qū),其他變動包括重組執(zhí)行委員會。
弗雷克斯表示:“通過這些組織結(jié)構(gòu)調(diào)整,推動公司業(yè)績增長和轉(zhuǎn)型的所有重點(diǎn)部門的領(lǐng)導(dǎo)者,現(xiàn)在都將直接向我匯報?!?/p>
他補(bǔ)充說:“這是至關(guān)重要的,因?yàn)槲覀儗阎攸c(diǎn)放在消費(fèi)者和客戶身上,并恢復(fù)對品牌和創(chuàng)新的投資,以擴(kuò)大市場份額,并加速業(yè)績增長?!保ㄘ敻恢形木W(wǎng))
譯者:劉進(jìn)龍
審校:汪皓
Nestlé lowered its outlook again for 2024 and reshuffled its executive team on Thursday as the global food giant reported falling sales for the first nine months of the year.
The Swiss group, whose brands range from Nespresso coffee capsules to Purina dog food and Haagen-Dazs ice cream, said sales reached 67.1 billion Swiss francs ($77.4 billion), a 2.4% drop from the same period last year.
“Consumer demand has weakened in recent months, and we expect the demand environment to remain soft,” Nestlé’s new chief executive, Laurent Freixe, said in a statement.
Nestlé appointed Freixe, who headed its Latin America unit, last month to replace Mark Schneider following slowing sales and a series of product scandals.
Freixe said Nestlé now expects organic sales growth, which excludes currency fluctuations and acquisitions, of 2% this year.
The group had already cut its annual sales growth expectations from 4% to 3% in July.
“A very painful reset for Nestlé, unprecedented in recent history,” Vontobel analyst Jean-Philippe Bertschy said. “For a super-tanker like Nestlé, the miss in just a few months is enormous.”
Organic sales growth for the first nine months of the year reached 2%, compared to 7.8% over the same period in 2023.
Nestlé’s CFO Anna Manz highlighted during the earnings call that “consumer demand has been subdued.” Temporary delistings in Europe, geopolitical tensions impacting consumer behavior and election anticipation in the U.S. are some of the factors impacting the company.
The Swiss giant has leaned on promotions as a way to lure reluctant customers to buy more of its products after previously hiking prices to offset high input costs.
Nestlé highlighted that in the third quarter, “pricing increases in confectionery and coffee linked to higher input costs were partly offset by the impact of promotional activity in PetCare and dairy,” indicating that the company continues to grapple with a mix of headwinds.
Nestlé announced several changes in its leadership structure, including merging its Latin America and North America divisions into a single Americas unit.
Its Greater China region will become part of its Asia, Oceania and Africa zone, among other changes that include a reshuffling of the executive board.
“With these organisational changes, all the leaders of key units driving our performance and our transformation will now report directly to me,” Freixe said.
“This is crucial, as we sharpen our focus on consumers and customers and restore investment in our brands and in innovation to expand market share and accelerate our performance,” he added.