美國(guó)總統(tǒng)大選已經(jīng)到了白熱化的階段,美國(guó)很多支持特朗普或哈里斯的名流和富豪也都拿出了真金白銀助選。幾天前,《紐約時(shí)報(bào)》報(bào)道稱(chēng),微軟創(chuàng)始人比爾·蓋茨已經(jīng)悄悄地向哈里斯捐獻(xiàn)了5000萬(wàn)美元的助選金。
但是作為全世界最富有的人之一,“股神”巴菲特卻絕口不提他支持哪位候選人,而且原因你可能壓根想不到。這跟他的生意沒(méi)有一毛錢(qián)的關(guān)系,而是因?yàn)榘头铺乇辉诰W(wǎng)上冒充他的人惹怒了。他對(duì)這個(gè)問(wèn)題非常上心,就連他的伯克希爾哈撒韋公司也在萬(wàn)年不發(fā)什么消息的官網(wǎng)上發(fā)表了一則聲明,以澄清巴菲特與網(wǎng)上流傳的一些與政治和投資產(chǎn)品相關(guān)的表態(tài)。
這則聲明稱(chēng):“隨著社交媒體的使用日益廣泛,網(wǎng)上出現(xiàn)了大量關(guān)于巴菲特先生支持某些投資產(chǎn)品,或是支持某些政治候選人的虛假聲音。巴菲特先生現(xiàn)在沒(méi)有,未來(lái)也不會(huì)為任何投資產(chǎn)品背書(shū),或者發(fā)聲支持政治候選人。”
就在幾周前,紐約州總檢察長(zhǎng)利蒂夏·詹姆斯警告道,要警惕利用AI技術(shù)生成的“深度造假”視頻被用于投資騙局,導(dǎo)致投資者利益受損。
詹姆斯在這份發(fā)表于8月29日的聲明中說(shuō):“一些先進(jìn)騙術(shù)和了AI技術(shù),冒充深受人們信任的商業(yè)領(lǐng)袖,詐騙紐約人的血汗錢(qián)。這些虛假投資詐騙的視頻正在社交媒體上以野火燎原之勢(shì)蔓延。”
其中一則AI生成的視頻顯示,巴菲特正在??怂剐侣勆闲麄饕粓?chǎng)“免費(fèi)贈(zèng)送比特幣”的活動(dòng)。??怂剐侣勔呀?jīng)證實(shí)這個(gè)視頻是偽造的。
巴菲特在接受CNBC采訪時(shí)表示:“我都不知道怎么用Instagram,你們看到的那些我的聲音和形象,都不是我。”
一周后,詹姆斯又發(fā)表了一份聲明,提醒老百姓注意用AI技術(shù)偽造的虛假政治宣傳。
她在9月9日的這份聲明中表示:“用AI技術(shù)深度偽造的視頻,散布了大量關(guān)于候選人、政策提案甚至是紐約人應(yīng)該去哪投票的謠言,這些都是對(duì)民主的威脅?!?/p>
“深度造假”甚至可能影響總統(tǒng)大選
今年以來(lái),已經(jīng)有不少名人被“深度造假”技術(shù)冒充過(guò),包括特朗普、泰勒·斯威夫特、伊隆·馬斯克、美國(guó)總統(tǒng)拜登、威爾·史密斯、碧昂斯和馬克·扎克伯格等等。這個(gè)問(wèn)題已經(jīng)引起了各界高度重視。就在本周,好萊塢影星羅薩里奧·道森、克里斯·洛克、勞拉·鄧恩、邁克爾·道格拉斯、艾米·舒默和喬納森·斯科特發(fā)起了發(fā)起了一項(xiàng)公益宣傳活動(dòng),提醒美國(guó)人民不要被AI生成的深度造假視頻所欺騙。
道森對(duì)《NBC新聞》表示:“任何人都不應(yīng)該影響美國(guó)人民行使投票權(quán),可惜可以肯定地說(shuō),肯定會(huì)有人嘗試這么做。”
從今年春天以來(lái),政治顧問(wèn)朱利葉斯·范·德·拉爾和克雷格·奧利弗就一直在宣揚(yáng)AI技術(shù)對(duì)美國(guó)總統(tǒng)大選可能造成的影響。他們?cè)诮衲?月份舉行的《財(cái)富》人工智能頭腦風(fēng)暴大會(huì)上表示,“深度造假”技術(shù)甚至有可能改變美國(guó)2024年總統(tǒng)大選的結(jié)果。
奧利弗是傳播咨詢(xún)公司FGS global戰(zhàn)略與聲譽(yù)全球總監(jiān),他表示:“問(wèn)題是,這個(gè)領(lǐng)域現(xiàn)在幾乎完全不受監(jiān)管,完全沒(méi)有規(guī)則。而政治的真相就是,如果沒(méi)有規(guī)則,就會(huì)有人說(shuō):‘如果我不利用它,我的對(duì)手就會(huì)利用它。’所以它就會(huì)變成一場(chǎng)比誰(shuí)的底線更低的競(jìng)賽。”(財(cái)富中文網(wǎng))
譯者:樸成奎
美國(guó)總統(tǒng)大選已經(jīng)到了白熱化的階段,美國(guó)很多支持特朗普或哈里斯的名流和富豪也都拿出了真金白銀助選。幾天前,《紐約時(shí)報(bào)》報(bào)道稱(chēng),微軟創(chuàng)始人比爾·蓋茨已經(jīng)悄悄地向哈里斯捐獻(xiàn)了5000萬(wàn)美元的助選金。
但是作為全世界最富有的人之一,“股神”巴菲特卻絕口不提他支持哪位候選人,而且原因你可能壓根想不到。這跟他的生意沒(méi)有一毛錢(qián)的關(guān)系,而是因?yàn)榘头铺乇辉诰W(wǎng)上冒充他的人惹怒了。他對(duì)這個(gè)問(wèn)題非常上心,就連他的伯克希爾哈撒韋公司也在萬(wàn)年不發(fā)什么消息的官網(wǎng)上發(fā)表了一則聲明,以澄清巴菲特與網(wǎng)上流傳的一些與政治和投資產(chǎn)品相關(guān)的表態(tài)。
這則聲明稱(chēng):“隨著社交媒體的使用日益廣泛,網(wǎng)上出現(xiàn)了大量關(guān)于巴菲特先生支持某些投資產(chǎn)品,或是支持某些政治候選人的虛假聲音。巴菲特先生現(xiàn)在沒(méi)有,未來(lái)也不會(huì)為任何投資產(chǎn)品背書(shū),或者發(fā)聲支持政治候選人?!?/p>
就在幾周前,紐約州總檢察長(zhǎng)利蒂夏·詹姆斯警告道,要警惕利用AI技術(shù)生成的“深度造假”視頻被用于投資騙局,導(dǎo)致投資者利益受損。
詹姆斯在這份發(fā)表于8月29日的聲明中說(shuō):“一些先進(jìn)騙術(shù)和了AI技術(shù),冒充深受人們信任的商業(yè)領(lǐng)袖,詐騙紐約人的血汗錢(qián)。這些虛假投資詐騙的視頻正在社交媒體上以野火燎原之勢(shì)蔓延?!?/p>
其中一則AI生成的視頻顯示,巴菲特正在??怂剐侣勆闲麄饕粓?chǎng)“免費(fèi)贈(zèng)送比特幣”的活動(dòng)。福克斯新聞已經(jīng)證實(shí)這個(gè)視頻是偽造的。
巴菲特在接受CNBC采訪時(shí)表示:“我都不知道怎么用Instagram,你們看到的那些我的聲音和形象,都不是我。”
一周后,詹姆斯又發(fā)表了一份聲明,提醒老百姓注意用AI技術(shù)偽造的虛假政治宣傳。
她在9月9日的這份聲明中表示:“用AI技術(shù)深度偽造的視頻,散布了大量關(guān)于候選人、政策提案甚至是紐約人應(yīng)該去哪投票的謠言,這些都是對(duì)民主的威脅。”
“深度造假”甚至可能影響總統(tǒng)大選
今年以來(lái),已經(jīng)有不少名人被“深度造假”技術(shù)冒充過(guò),包括特朗普、泰勒·斯威夫特、伊隆·馬斯克、美國(guó)總統(tǒng)拜登、威爾·史密斯、碧昂斯和馬克·扎克伯格等等。這個(gè)問(wèn)題已經(jīng)引起了各界高度重視。就在本周,好萊塢影星羅薩里奧·道森、克里斯·洛克、勞拉·鄧恩、邁克爾·道格拉斯、艾米·舒默和喬納森·斯科特發(fā)起了發(fā)起了一項(xiàng)公益宣傳活動(dòng),提醒美國(guó)人民不要被AI生成的深度造假視頻所欺騙。
道森對(duì)《NBC新聞》表示:“任何人都不應(yīng)該影響美國(guó)人民行使投票權(quán),可惜可以肯定地說(shuō),肯定會(huì)有人嘗試這么做?!?/p>
從今年春天以來(lái),政治顧問(wèn)朱利葉斯·范·德·拉爾和克雷格·奧利弗就一直在宣揚(yáng)AI技術(shù)對(duì)美國(guó)總統(tǒng)大選可能造成的影響。他們?cè)诮衲?月份舉行的《財(cái)富》人工智能頭腦風(fēng)暴大會(huì)上表示,“深度造假”技術(shù)甚至有可能改變美國(guó)2024年總統(tǒng)大選的結(jié)果。
奧利弗是傳播咨詢(xún)公司FGS global戰(zhàn)略與聲譽(yù)全球總監(jiān),他表示:“問(wèn)題是,這個(gè)領(lǐng)域現(xiàn)在幾乎完全不受監(jiān)管,完全沒(méi)有規(guī)則。而政治的真相就是,如果沒(méi)有規(guī)則,就會(huì)有人說(shuō):‘如果我不利用它,我的對(duì)手就會(huì)利用它?!运蜁?huì)變成一場(chǎng)比誰(shuí)的底線更低的競(jìng)賽?!保ㄘ?cái)富中文網(wǎng))
譯者:樸成奎
Many of the famous and ultrawealthy are endorsing and throwing money at either Vice President Kamala Harris or former President Donald Trump. Just last night, the New York Times reported that Microsoft founder Bill Gates quietly donated a whopping $50 million to the Harris campaign.
But one of the world’s richest men completely refuses to reveal his support for any candidate: Warren Buffett. And it’s probably not for a reason you’d expect. It has nothing to do with any potential hits to his business that might come from supporting one candidate over the other; it’s because he’s frustrated with people impersonating him online. He’s so worried, in fact, that Berkshire Hathaway added a statement to the front page of its antiquated website to clear the air about their chairman and CEO’s political and investment product endorsements.
“In light of the increased usage of social media, there have been numerous fraudulent claims regarding Mr. Buffett’s endorsement of investment products as well as his endorsement and support of political candidates,” the statement reads. “Mr. Buffett does not currently and will not prospectively endorse investment products or endorse and support political candidates.”
The concern comes just weeks after New York Attorney General Letitia James issued a warning about investment scams using AI-manipulated videos and deepfakes intended to deceive potential investors.
“Sophisticated scammers are using AI to impersonate trusted business leaders and scam vulnerable New Yorkers out of their hard-earned money,” James said in an Aug. 29 statement. “Manipulated videos advertising phony investment scams are spreading like wildfire on social media.”
One such AI-generated video shows Buffett appearing to promote a “Bitcoin giveaway” on Fox News. The outlet confirmed the clip was fake and was never actually aired.
“I don’t even know how to get on Instagram,” Buffett told CNBC. “Anything they see with my image or my voice, it just ain’t me.”
In another statement just a week later, James also warned of fraudulent political endorsements.
“AI-created deepfakes that spread lies about candidates, policy proposals, and even where New Yorkers can access the polls all represent a dangerous threat to democracy,” she said in a Sept. 9 statement.
Deepfakes could influence the presidential election
Other billionaires and celebrities have fallen victim to deepfakes this year, including Trump, Taylor Swift, Elon Musk, Joe Biden, Will Smith, Beyoncé, and Mark Zuckerberg. In fact, the problem has gotten so severe a new public-service campaign featuring actor Rosario Dawson and other Hollywood stars including Chris Rock, Laura Dern, Michael Douglas, Amy Schumer, and Jonathan Scott launched this week aiming to alert Americans to not be fooled by the AI-generated deepfakes.
“No one should come between an American and their vote,” Dawson told NBC News in a statement. “Unfortunately, it’s safe to say people are going to try.”
Political consultants Julius van de Laar and Craig Oliver have been warning of the dangers of artificial intelligence’s influence on the election since the spring. Speaking at the Fortune Brainstorm AI conference in April, they said deepfakes could alter the outcome of the 2024 presidential election.
“The problem is this space is almost completely unregulated. You’re in a situation where there are no rules. And the truth about politics is if there isn’t a rule someone will say, ‘Well, my opponent will use it if I don’t,’” said Oliver, global co-head of strategy and reputation at communications consultancy FGS Global. “It becomes a race to the bottom.”