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? 特斯拉(Tesla)股價跌至自2024年11月8日以來的最低點。與此同時,看好特斯拉的投資者已經發(fā)出警告稱,從銷量趨勢來看,需求可能遠不及預期。
隨著特斯拉的市值自大選周以來首次跌破萬億美元關口,華爾街可能終于意識到,埃隆·馬斯克的電動汽車公司第一季度業(yè)績或將表現(xiàn)疲軟。
最近幾天,即便是最堅定的多頭也頻頻警告,當特斯拉在四月初公布汽車銷量時,交付量可能遠低于當前市場預期,甚至可能低于去年同期的38.6萬輛。
去年11月大選后,馬斯克押注特朗普當選總統(tǒng)的先見之明曾大幅推高特斯拉股價,使其市值一度超過其他汽車企業(yè)的市值總和。但隨著現(xiàn)實的沖擊,這種脫離基本面、僅靠市場動能支撐的股價神話似乎已走到盡頭。
未來基金(Future Fund)管理合伙人加里·布萊克在分析中指出:“非常明顯,特斯拉一季度交付量將不及華爾街預期?!彼A計交付量僅為38萬輛,遠低于當前市場預期的42.2萬輛。
“看到馬斯克在全球招致的反感,我對$TSLA的第一季度銷量感到擔憂。我們可能會看到五年多來最糟糕的第一季度表現(xiàn)?!?/p>
— squawksquare (@squawksquare) ,2025年2月24日
馬斯克深陷多重爭議漩渦
加里·布萊克的預測遠低于分析師特洛伊·特斯萊克預測的40萬輛以下,后者專注于追蹤特斯拉的汽車產量和交付量,是預測最準確的分析師之一。周二,特斯萊克又帶來了更多壞消息。
他寫道:“根據機動車管理局的最新車輛識別碼數(shù)據,本季度Cybertruck產量低于過去三個季度中的任何時期?!边@意味著這款備受矚目卻定價高昂的車型在上市僅一年后即出現(xiàn)產量下滑,令人大失所望。
多頭的擔憂不難理解。周二公布的數(shù)據顯示,特斯拉一月份的歐洲銷量遭遇斷崖式下跌。在連續(xù)兩年的高速增長后,新車注冊量同比近乎腰斬,使特斯拉在歐洲電動車市場的份額從2024年1月的15%,驟降至上月的6%。
品牌形象危機同樣不容忽視,因為作為公司形象代言人的馬斯克近期深陷爭議。從通過大規(guī)模裁員對聯(lián)邦政府瘦身的激進主張,到涉及多個領域的政治利益沖突,他引發(fā)的爭議不斷。從被曝與不同女性生育非婚子女的私生活風波,到與三名宇航員發(fā)生離奇爭執(zhí)并呼吁提前摧毀國際空間站的怪異言行,再到自曝曾夸大游戲水平的蹊蹺謊言,這些事件令各派批評者瞠目結舌。
在中國市場,即便尚不確定這些丑聞是否已傳播開來,最新周度保險數(shù)據顯示,特斯拉本季度迄今銷量同比下滑11%。
史無前例的全線停產升級
多頭認為,當前困境的主因并非馬斯克近期引發(fā)的爭議,而是特斯拉臨時決定同時關閉全球四大工廠進行產線升級。下月即將推出新版Model Y,該系列車型占公司總銷量的三分之二。
首席財務官瓦伊巴夫·塔內賈上月警告稱,產線升級將造成一季度“減產數(shù)周”。
他表示:“盡管我們對團隊快速提升產能充滿信心,但必須指出這是前所未有的調整。我們從未聽說有車企會對全球最暢銷車型實施所有工廠同步升級。”
金融咨詢公司Halter Ferguson Financial的股票策略師馬特·史密斯指出,市場尚未充分消化此次停產對運營的沖擊。此類大規(guī)模停工確實非同尋常。
特斯拉并未回應置評請求。
面對網絡上瘋傳的特斯拉財產遭破壞的圖片,史密斯擔心低迷的銷售數(shù)據可能會不當?shù)丶觿∪藗儗诵钠嚇I(yè)務加速衰退的擔憂。這正是Halter Ferguson選擇在本季度初就著手管理市場預期的原因。
史密斯表示:“當交付量嚴重不及預期與這類負面新聞疊加時,市場會產生錯誤聯(lián)想?!保ㄘ敻恢形木W)
譯者:劉進龍
審校:汪皓
? 特斯拉(Tesla)股價跌至自2024年11月8日以來的最低點。與此同時,看好特斯拉的投資者已經發(fā)出警告稱,從銷量趨勢來看,需求可能遠不及預期。
隨著特斯拉的市值自大選周以來首次跌破萬億美元關口,華爾街可能終于意識到,埃隆·馬斯克的電動汽車公司第一季度業(yè)績或將表現(xiàn)疲軟。
最近幾天,即便是最堅定的多頭也頻頻警告,當特斯拉在四月初公布汽車銷量時,交付量可能遠低于當前市場預期,甚至可能低于去年同期的38.6萬輛。
去年11月大選后,馬斯克押注特朗普當選總統(tǒng)的先見之明曾大幅推高特斯拉股價,使其市值一度超過其他汽車企業(yè)的市值總和。但隨著現(xiàn)實的沖擊,這種脫離基本面、僅靠市場動能支撐的股價神話似乎已走到盡頭。
未來基金(Future Fund)管理合伙人加里·布萊克在分析中指出:“非常明顯,特斯拉一季度交付量將不及華爾街預期。”他預計交付量僅為38萬輛,遠低于當前市場預期的42.2萬輛。
“看到馬斯克在全球招致的反感,我對$TSLA的第一季度銷量感到擔憂。我們可能會看到五年多來最糟糕的第一季度表現(xiàn)?!?/p>
— squawksquare (@squawksquare) ,2025年2月24日
馬斯克深陷多重爭議漩渦
加里·布萊克的預測遠低于分析師特洛伊·特斯萊克預測的40萬輛以下,后者專注于追蹤特斯拉的汽車產量和交付量,是預測最準確的分析師之一。周二,特斯萊克又帶來了更多壞消息。
他寫道:“根據機動車管理局的最新車輛識別碼數(shù)據,本季度Cybertruck產量低于過去三個季度中的任何時期?!边@意味著這款備受矚目卻定價高昂的車型在上市僅一年后即出現(xiàn)產量下滑,令人大失所望。
多頭的擔憂不難理解。周二公布的數(shù)據顯示,特斯拉一月份的歐洲銷量遭遇斷崖式下跌。在連續(xù)兩年的高速增長后,新車注冊量同比近乎腰斬,使特斯拉在歐洲電動車市場的份額從2024年1月的15%,驟降至上月的6%。
品牌形象危機同樣不容忽視,因為作為公司形象代言人的馬斯克近期深陷爭議。從通過大規(guī)模裁員對聯(lián)邦政府瘦身的激進主張,到涉及多個領域的政治利益沖突,他引發(fā)的爭議不斷。從被曝與不同女性生育非婚子女的私生活風波,到與三名宇航員發(fā)生離奇爭執(zhí)并呼吁提前摧毀國際空間站的怪異言行,再到自曝曾夸大游戲水平的蹊蹺謊言,這些事件令各派批評者瞠目結舌。
在中國市場,即便尚不確定這些丑聞是否已傳播開來,最新周度保險數(shù)據顯示,特斯拉本季度迄今銷量同比下滑11%。
史無前例的全線停產升級
多頭認為,當前困境的主因并非馬斯克近期引發(fā)的爭議,而是特斯拉臨時決定同時關閉全球四大工廠進行產線升級。下月即將推出新版Model Y,該系列車型占公司總銷量的三分之二。
首席財務官瓦伊巴夫·塔內賈上月警告稱,產線升級將造成一季度“減產數(shù)周”。
他表示:“盡管我們對團隊快速提升產能充滿信心,但必須指出這是前所未有的調整。我們從未聽說有車企會對全球最暢銷車型實施所有工廠同步升級。”
金融咨詢公司Halter Ferguson Financial的股票策略師馬特·史密斯指出,市場尚未充分消化此次停產對運營的沖擊。此類大規(guī)模停工確實非同尋常。
特斯拉并未回應置評請求。
面對網絡上瘋傳的特斯拉財產遭破壞的圖片,史密斯擔心低迷的銷售數(shù)據可能會不當?shù)丶觿∪藗儗诵钠嚇I(yè)務加速衰退的擔憂。這正是Halter Ferguson選擇在本季度初就著手管理市場預期的原因。
史密斯表示:“當交付量嚴重不及預期與這類負面新聞疊加時,市場會產生錯誤聯(lián)想?!保ㄘ敻恢形木W)
譯者:劉進龍
審校:汪皓
? Tesla shares have dropped to their lowest level since Nov. 8, 2024. Meanwhile, Tesla bulls are already warning that sales trends predict demand could prove significantly weaker than anticipated.
With Tesla crashing below $1 trillion for the first time since election week, Wall Street may finally be waking up to the likelihood of a weak first quarter for Elon Musk’s electric-car company.
Even diehard bulls have been warning in recent days that deliveries could fall well short of current consensus when Tesla reports vehicle sales in early April—and potentially below last year’s 386,000 vehicles as well.
Elon Musk’s prescient bet on a Trump presidency launched the stock into the stratosphere after the November election, with Tesla briefly becoming more valuable than the rest of the auto industry put together. But its capacity to decouple itself from fundamentals and trade on momentum appears to have come to an end as reality hits.
“It’s very clear Tesla 1Q deliveries are going to miss [Wall Street] expectations,” wrote Future Fund managing partner Gary Black, estimating just 380,000 vehicles versus the current consensus of 422,000.
I am terrified to see what $TSLA Q1 sales will be given all of Elon's hate around the world. We might see the worst Q1 sales in over 5 years. pic.twitter.com/QpjTzSGYi0
— squawksquare (@squawksquare) February 24, 2025
Numerous controversies around Musk
Gary Black’s forecast is substantially lower than the sub-400,000 number estimated by Troy Teslike, one of the most accurate analysts who tracks vehicle production and deliveries. Teslike had more bad news on Tuesday.
“Based on the latest DMV vehicle identification numbers, Cybertruck production this quarter is lower than any of the last three,” he wrote. That would mean output is dropping after little more than a year, a major disappointment for the prestigious yet expensive model.
It’s easy to see why bulls are concerned. Data published Tuesday showed the full extent of Tesla’s European sales crash in January. After two straight years of soaring growth, registrations nearly halved year on year, reducing Tesla’s share of the European EV market to just 6% last month; it was 15% in January 2024.
Then there’s Tesla’s own branding problem, since Musk is the face of the company. His attempt to radically shrink the federal government through mass layoffs and numerous political conflicts of interest have sparked controversy. But critics on both sides of the aisle have been stunned by reports of Musk having another out-of-wedlock child with a different mother, a bizarre feud with three astronauts that prompted him to call for the early destruction of the International Space Station, and his admission he even strangely lied about how good a gamer he is.
Even in China, where it’s unclear if any of these scandals are even known of, volumes are so far tracking 11% lower than the same period a year earlier, according to the latest weekly China insurance data.
Unprecedented voluntary shutdown in production
A big reason for this weakeness, bulls argue, is not Musk’s recent controversies but rather Tesla’s decision to temporarily shut down all four vehicle manufacturing plants simultaneously for retooling. Next month comes the launch of a newer version of the Model Y, which accounts for two out of every three vehicles.
Last month, finance chief Vaibhav Taneja warned the change would result in “several weeks of lost production” during the first quarter.
“While we feel confident in our teams’ abilities to ramp production quickly, note that it is an unprecedented change, and we are not aware of anybody else taking the bestselling car on the planet and updating all factories at the same time,” he said.
Halter Ferguson Financial equity strategist Matt Smith argues that the market isn’t sufficiently factoring in the resulting disruption to Tesla’s operations. This kind of wide-scale shutdown is indeed unusual.
Tesla did not respond to a Fortune request for comment.
Given all the viral images of vandalized Tesla property spreading online, Smith fears seemingly poor sales could unfairly fuel fears the decline in its core auto business accelerating. That’s why Halter Ferguson is ready to manage expectations so early into the quarter.
“If you couple these anecdotal stories like that with a massive miss on deliveries,” said Smith, “it will get misunderstood.”