????在上周三舉行的發(fā)布會(huì)上，F(xiàn)acebook推出了三款產(chǎn)品：群組通訊功能、一個(gè)全尺寸的好友名單設(shè)計(jì)、以及視頻聊天。盡管這三個(gè)新特性均頗受歡迎，但過(guò)去幾周內(nèi)引發(fā)了大量傳聞的卻是其視頻聊天服務(wù)。新鮮出爐的Facebook視頻聊天在各方面都不負(fù)眾望：易下載、易用、能提供一流的視頻質(zhì)量。

????好吧，幾乎各方面都不負(fù)重望。

????但是，F(xiàn)acebook缺少屬于自己的組視頻聊天特性。雖然這本身聽(tīng)起來(lái)倒不是什么大事，但如果你在Google +注冊(cè)，并且把玩一下“來(lái)此一聚”（Hangout）視頻聊天功能，你就會(huì)明白，谷歌開(kāi)發(fā)的這項(xiàng)功能實(shí)在是太有用了。

????我月初才從紐約市搬到舊金山。我希望，自己能跟朋友們同時(shí)使用同一種服務(wù)以保持聯(lián)系。事實(shí)說(shuō)明，Hangout就能滿足我的這一愿望。我們總共5個(gè)人，進(jìn)行了一次為時(shí)45分鐘的群組視頻聊天。整個(gè)過(guò)程并非完美無(wú)缺：我被迫重啟瀏覽器一次，還有個(gè)朋友中途從此服務(wù)中掉線。（我認(rèn)為那是因?yàn)樗膸捥∷隆＃┑?，畫面質(zhì)量和聲音都非常出色，我們也得以順利完成自由流暢的對(duì)話。

????Hangout功能給我?guī)?lái)了非常難忘的使用體驗(yàn)，而且事實(shí)表明，在Google+推出后的廖廖數(shù)日中，它已成為Google+最佳的幾大功能之一。上周三Facebook自己的視頻聊天服務(wù)推出之后，“Hangout”的性能進(jìn)一步得到了凸顯。

????這幾年，谷歌亦曾嘗試過(guò)Google Wave和Google Buzz等社交服務(wù)，但二者均以失敗告終。最終，人們甚至開(kāi)始質(zhì)疑谷歌是否具備開(kāi)發(fā)“社交”應(yīng)用的潛質(zhì)。

????“我曾聽(tīng)人說(shuō)我們根本不擅長(zhǎng)廣告業(yè)務(wù)?！惫雀鑿V告高級(jí)副總裁蘇珊?沃杰西奇今年早些時(shí)候曾表示。“這可不屬實(shí)。或者有人說(shuō)我們沒(méi)有做展示廣告的細(xì)胞，這也純屬胡說(shuō)八道?；ヂ?lián)網(wǎng)市場(chǎng)發(fā)展如此迅速，所有公司都必須不斷學(xué)習(xí)，迅速適應(yīng)，我們一定能夠做到這一點(diǎn)。”

????就在不到兩周前，谷歌做出了更為斬釘截鐵的回答，那就是Google +。現(xiàn)在，由于谷歌已經(jīng)停止提供測(cè)試邀請(qǐng)，因此很多潛在用戶仍不能使用該網(wǎng)絡(luò)；但是，Google +能提供優(yōu)于Facebook的好友管理工具，前景一片光明。歷經(jīng)艱辛之后，谷歌認(rèn)識(shí)到，自己根本無(wú)法開(kāi)發(fā)出能與Facebook比肩的社交應(yīng)用。但是，Hangout確實(shí)強(qiáng)于Facebook。頭一回，谷歌憑借其問(wèn)世僅僅兩周的社交網(wǎng)絡(luò)，實(shí)實(shí)在在地?fù)碛辛薋acebook所不具備的重要特性。

????當(dāng)然，現(xiàn)在就斷言Google+是否會(huì)大獲成功還為時(shí)尚早。但是，TechCrunch等科技網(wǎng)站紛紛指出，該社交網(wǎng)絡(luò)已開(kāi)始向世人證明，這是個(gè)了不起的流量擴(kuò)充源?，F(xiàn)在的問(wèn)題是，Google+吸引的是否不僅僅是科技迷。一旦谷歌放開(kāi)禁限，任何想一試身手的人都能隨意加入Google+。到時(shí)該社交平臺(tái)是否經(jīng)得起考驗(yàn)，便能見(jiàn)分曉了。

????從短期來(lái)看，谷歌的這一最新成就不會(huì)對(duì)Facebook產(chǎn)生什么影響。社交網(wǎng)絡(luò)巨人最近終于確認(rèn)，目前它已擁有7.5億用戶；其中多數(shù)用戶很可能會(huì)在未來(lái)幾周乃至幾個(gè)月內(nèi)，試用它剛剛推出的視頻聊天特性。而且，我敢打賭，不管Facebook獨(dú)自進(jìn)行還是與Skype等合作伙伴共同開(kāi)發(fā)，視頻群聊等新功能也肯定已在研發(fā)過(guò)程中。

????谷歌除了開(kāi)發(fā)一些雖頗具創(chuàng)意但毫無(wú)價(jià)值的小玩意，到底是否具備社交領(lǐng)域的創(chuàng)新能力？從今往后，這個(gè)一直籠罩在谷歌頭上的疑問(wèn)，應(yīng)該可以壽終正寢了。幾年來(lái)，社交媒體領(lǐng)域頭一回開(kāi)始了雙龍爭(zhēng)霸的局面。

????譯者：大海

????At Facebook's launch event Wednesday, the social network unveiled three products, including group messaging, a new full-sized buddy list design and video chat. While all are welcome additions, it was that last feature that fueled rumors for weeks. Now that it's here, Facebook's video chat is everything it ought to be: easy-to-download and easy-to-use, with some pretty stellar video quality.

????Well, almost.

????The omission of group video chat in and of itself probably doesn't sound like a big deal, but if you've signed up for Google + and palled around via "Hangout" video chat, you know the Mountain View-based company has actually created something incredibly useful.

????Having just moved from New York City to San Francisco last week, I wanted a service my friends and I could all use simultaneously to stay in touch. That product turned out to be Hangout. With five people in tow, we held a 45-minute group video catch-up session. The experience wasn't perfect: I had to restart my browser once, and one of my friends got kicked off. (I blame her low bandwidth connection.) But the picture quality and sound was good, certainly good enough to hold a free-flowing conversation.

????Hangout is already impressive and has proven to be among Google+'s best features during its extremely short existence. It looks even more impressive after Facebook's own video chat announcement today.

????For years, Google has tried its hand at social with services like Google Wave or more recently, Google Buzz, neither of which took off. Eventually, people began to doubt whether "social" was in even in Google's DNA.

????"I've heard that advertising is not in our DNA," Susan Wojcicki, Google's Senior VP of advertising said earlier this year. "That was not true. Or that display advertising is not in our DNA. That is not true either. This is such a fast moving market that every company has to be able to learn quickly and adapt, and we will."

????A more definitive answer came less than two weeks ago with Google +, a network many potential users still can't get on -- the company has stopped extending Beta invites at the moment -- but already offers promise with better friend management tools than Facebook itself. Google (GOOG) found the hard way it can't just create social apps comparable to Facebook's. But Hangout actually one-ups Facebook. For once, Google, with its two-week-old social network, actually has something that Facebook doesn't.

????Of course, it's too early to tell whether Google+ will really take off, though tech sites like TechCrunch point out that the social network is already proving to be a big traffic-referral source. The question now is whether Google+ will appeal to more than tech geeks. Once Google opens up the floodgates and lets in everyone who wants to join, we'll have a better idea of whether the social platform has legs.

????Google's latest accomplishments will likely have little effect on Facebook in the short term. The social network goliath finally confirmed it has 750 million users, a good chunk of whom will probably try that new native video chat feature in the weeks and months to come. And you can also bet new features like group video chat are already in the works, whether it's in-house or with partners like Skype.

????But after today, the question that has long dogged Google -- whether it can innovate in the social space and not just develop creative duds -- should be put to rest. For the first time in a while, social media is a two-horse race.