????過去一年半， HTML5突然迅速被廣泛采用。這或許是因?yàn)樘O果（Apple）和微軟（Microsoft）兩大技術(shù)巨頭異口同聲地稱其為網(wǎng)絡(luò)的未來；或許是因?yàn)楣雀瑁℅oogle）在去年12月推出了專注于HTML5的Chrome 網(wǎng)絡(luò)商店（Chrome Web Store）；又或許是因?yàn)橹С諬TML5的iPad大賣特賣。總之，不管什么原因，近來亞馬遜（Amazon）、在線存儲(chǔ)服務(wù)Box.net和商務(wù)社交網(wǎng)站LinkedIn發(fā)布的一系列面向消費(fèi)者的網(wǎng)絡(luò)應(yīng)用證實(shí)，HTML5這門被大肆宣傳的語言已經(jīng)獲得企業(yè)的垂青。

????HTML5是網(wǎng)頁基礎(chǔ)標(biāo)記語言HTML的最新版。但它遠(yuǎn)不僅代表了這種一般的、緩慢發(fā)展的技術(shù)標(biāo)準(zhǔn)。HTML5還是一系列特點(diǎn)和功能的簡(jiǎn)稱，這些特點(diǎn)和功能旨在使網(wǎng)站表現(xiàn)得更像傳統(tǒng)的桌面應(yīng)用，融入視頻、復(fù)雜的互動(dòng)和數(shù)據(jù)，并使其更兼容智能手機(jī)和平板電腦等新設(shè)備。HTML5自21世紀(jì)初期以來不斷發(fā)展，去年4月份迅速成為主流，當(dāng)時(shí)蘋果首席執(zhí)行官史蒂夫?喬布斯發(fā)布了一封公開信，嘲笑奧多比（Adobe）的Flash，并對(duì)HTML5大加推崇，稱之為網(wǎng)絡(luò)的未來。現(xiàn)在，為了削減同時(shí)為蘋果iOS和谷歌Android平臺(tái)開發(fā)的成本，并規(guī)避不同應(yīng)用商店帶來的麻煩，許多公司正紛紛改用HTML5。

????確實(shí)，HTML5正迅速得到普及。視頻搜索引擎MeFeedia近來的一份調(diào)查顯示，現(xiàn)在至少有69%的網(wǎng)絡(luò)視頻可通過HTML5進(jìn)行播放。而去年12月這一比例為54%。而在2010年1月，即iPad流行前數(shù)月，該比例僅為10%。曾在蘋果工作過3年的創(chuàng)意設(shè)計(jì)和網(wǎng)絡(luò)顧問法魯克?阿提斯表示：“開發(fā)人員越來越善于支持HTML5所有更關(guān)鍵的特點(diǎn)，因此我們看到越來越多的發(fā)行商正在利用網(wǎng)絡(luò)技術(shù)打造自己想要的真實(shí)體驗(yàn)。”

????幾周前，亞馬遜發(fā)布的云閱讀（Cloud Reader）引起市場(chǎng)轟動(dòng)。雖然其用戶界面非常精美并支持離線閱讀，但仍有不少缺點(diǎn)，例如僅支持?jǐn)?shù)款瀏覽器，而且缺乏很多在Kindle電子書用戶看來理所應(yīng)當(dāng)具備的功能，如文本高亮、注釋、全屏閱讀等。不過這并不能阻止用戶去嘗試這款新應(yīng)用。雖然亞馬遜并未透露相關(guān)數(shù)據(jù)，但一位發(fā)言人在接受《財(cái)富》雜志（Fortune）采訪時(shí)稱，云閱讀是迄今為止在發(fā)布首周表現(xiàn)最好的Kindle應(yīng)用程序。亞馬遜稱將在未來的升級(jí)中提供目前缺失的功能。?

????Something in the last 18 months kicked the HTML5 adoption machine into overdrive. Maybe it was tech giants Apple and Microsoft joining hands and dubbing it the future of the web. Maybe it was Google's launch of the Chrome Web Store, with its focus on HTML5, last December. Maybe it was the HTML5-friendly iPad's meteoric sales. Whatever it was, a recent wave of consumer-facing web apps from Amazon, Box.net and LinkedIn confirm that this much-hyped language has business' blessing.

????HTML5 is the latest version of the Web's bedrock markup language, HTML. But it has come to stand for much more than the average, slow-gestating technical standard. HTML5 is also shorthand for a set of features and capabilities intended to make web sites behave more like conventional desktop applications, incorporating video, complex interactions and data as well as greater compatibility with new devices like smartphones and tablets. In development since the early-2000s, HTML5 was rocketed into the mainstream in April last year when Apple (AAPL) boss Steve Jobs issued a public missive deriding Adobe's (ADBE) Flash and anointing HTML5 as the web's future. Now, companies are turning to it to cut down on costs that can soar when developing simultaneously for Apple's iOS and Google's (GOOG) Android as well as to circumvent the headaches of varying app stores.

????Indeed, adoption has soared. A recent survey from video search engine MeFeedia showed that at least 69% of web video is now available for playback via HTML5. Last December, that number was 54%; in January 2010, months before the iPad became a hit, it was 10%. "Developers out there are getting better at supporting all of HTML5's more critical features, which is why we're seeing more publishers building the actual experiences they want using web technologies," says Faruk Ates, a creative design and web consultant who worked at Apple for three years.

????Amazon's (AMZN) Cloud Reader made waves when it was announced a few weeks ago. While it has a polished user interface and offline reading capability, it's still rough around the edges with limited web browser support and a lack of notable features Kindle e-reader users already take for granted, including text highlighting, notes and full-screen reading. Still, that hasn't stopped user from kicking the tires. Amazon would not disclose numbers, but a spokesperson told Fortune that its Cloud Reader had the best first week of any Kindle app to date. The company says missing features will be folded into future updates.??