年度7大應(yīng)用軟件開發(fā)商大閱兵
????信息技術(shù)咨詢公司高德納公司(Gartner Research)稱,今年全球手機(jī)應(yīng)用軟件下載量將逼近180億次,銷售額高達(dá)151億美元,幾乎是去年?duì)I收的三倍。《財(cái)富》雜志(Fortune)將在本文中為您介紹這個(gè)欣欣向榮的市場(chǎng)中一些最成功的企業(yè),它們囊括了從加州山景城的互聯(lián)網(wǎng)巨頭到芬蘭赫爾辛基逐個(gè)字節(jié)挑戰(zhàn)極限的游戲公司。 |
????Global mobile app downloads will reach nearly 18 billion this year with sales of $15.1 billion, nearly triple last year's revenues, according to Gartner Research. Here, Fortune profiles some of the most successful entrepreneurs in this thriving market, from an Internet giant in Mountain View, California to a game company in Helsinki, Finland pushing the envelope one byte at a time. |
Spotify:全球音樂觸手可及 ????2008年,這款軟件在歐洲問世,憑借可讓用戶免費(fèi)無限量聆聽超過1,500萬首樂曲的 “免費(fèi)+增值”(freemium)創(chuàng)新模式,這一簡(jiǎn)單、合法的“自助餐式”音樂服務(wù)在歐洲部分國(guó)家掀起了流行熱潮。最近,Spotify公司的首席執(zhí)行官丹尼爾?艾克對(duì)《財(cái)富》雜志稱:“我們想創(chuàng)造的體驗(yàn)是,全世界所有的音樂全部觸手可及。” ????為了實(shí)現(xiàn)這一目標(biāo),Spotify不僅運(yùn)行速度飛快,而且比蘋果公司(Apple)的音樂軟件iTunes還要時(shí)尚得多,盡管它所有的音樂都依托于云服務(wù)。用戶在聽音樂前無須預(yù)付費(fèi),但“免費(fèi)”期是由廣告資助的;6個(gè)月后,用戶就會(huì)接到通知,要求其訂購(gòu)Spotify的某個(gè)“尊享計(jì)劃”(premium plans),費(fèi)用是每個(gè)月10美元。通過這些計(jì)劃,用戶可在手機(jī)里存儲(chǔ)歌曲。 ????艾克堅(jiān)信,盡可能降低初次使用門檻,同時(shí)輔以出眾的用戶體驗(yàn),是贏得用戶的關(guān)鍵所在。截至目前,這一軟件已有超過1,000萬用戶,據(jù)稱其中200萬人是付費(fèi)用戶。該公司今年7月登陸美國(guó),希望能夠通過一年的運(yùn)營(yíng)就能獲得豐厚的回報(bào),網(wǎng)羅5,000萬名美國(guó)用戶,。聽起來雄心勃勃嗎?確實(shí)如此。但Facebook近期整合了Spotify的應(yīng)用,此外還有硅谷的大力支持,因此,一切皆有可能。 |
Music: Spotify ????Launched in 2008 across the pond, the simple, legal "all-you-can-eat" music service made waves in parts of Europe with an innovative "freemium" model that lets users listen to over 15 million tracks for free. "The essential feeling we wanted to create was to have all of the world's music available at your fingertips," Spotify CEO Daniel Ek told Fortune recently. ????To that end, Spotify is wicked fast and snappier than Apple's iTunes, despite the fact that all its music resides in the cloud. Users don't have to pay a cent upfront to tune in, but the "free" tier is ad supported and after six months, users will be asked to pony up for one of Spotify's premium plans that scale up to $10 a month. Those plans allows users to store songs on mobile devices. ????Ek believes that presenting as low a barrier of entry as possible and coupling it with a sharp user experience is key to reeling in users. To date, it has more than 10 million users, a reported 2 million of whom pay. The company expects its U.S. launch in July to pay off in a big way by netting 50 million Americans by the end of its first year of stateside operations. Ambitious? Sure. But with Facebook's recently-launched Spotify integration and Silicon Valley's blessing, anything's possible. |