Flipboard：想讀什么點什么???

????過去一年間，市場上一直充斥著各種精選網絡內容的工具，從美國在線公司（AOL）的數字版雜志Editions和個性化電子雜志Zite，直到坊間盛傳谷歌即將推出的新聞閱讀類產品Propeller，它們都號稱要成為網民的頭好選擇。這一切并非巧合。

????這類產品大部分都和Flipboard有著千絲萬縷的聯系。它是由麥克?麥庫開發(fā)的免費iPad閱讀軟件。今年早些時候，麥庫對《財富》雜志稱：“最大的挑戰(zhàn)之一是簡化內容的發(fā)現、消費和理解。”Flipboard是如何解決這一問題的？它將網站、博客、Facebook和Twitter中讀者所喜愛的內容用電子雜志的形式呈現出來，用戶只需用手指滑動或“輕敲”，就能輕松閱讀。

????盡管剛剛起步，但Flipboard正在快速成長。自從其去年首次亮相于“《財富》雜志科技頭腦風暴大會”（Fortune Brainstorm Tech）以來，它已被下載了超過350萬次，并且?guī)缀趺?0臺iPad中就有1臺安裝了這一軟件。這么多用戶每個月“輕敲”閱讀的次數約為5.5億次。實際上，Flipboard已經成為業(yè)界的熱門話題，它已成為一項標準，所有其他閱讀精選類軟件都得常常與之一比高下，或許這就是對它最好的贊美。

????It's no coincidence that over the last year, the market has been flooded by a number of tools gunning to become your go-to for curated web content, from AOL Editions and Zite to Google's rumored upcoming offering, Propeller.

????A lot of that has to do with Flipboard, the gorgeous free iPad reading app founded by Mike McCue. "One of the biggest challenges is how do you make that content more easily discoverable, easily consumable, easily digestible," McCue told Fortune earlier this year. Flipboard's solution? Present your favorite content from web sites, blogs, Facebook and Twitter, and in a digital magazine-like format you swipe or "flip" through.

????While it's still early, Flipboard is growing fast. Since its debut at Fortune Brainstorm Tech last year, it's been downloaded more than 3.5 million times and can be found on nearly one in every 10 iPads. Those users make some 550 million flips happen every month. In fact, Flipboard has become so buzz-worthy, it's become the standard against which all other curation apps are often compared to, which is perhaps the best compliment of all.