????你還認為二維識別碼依然顏色單調(diào)，外形丑陋嗎？那可不一定。二維識別碼由日本公司在上世紀90年代開發(fā)，如今已經(jīng)無處不在，不僅實現(xiàn)了高度定制化，甚至可以非常美觀。

??? 當初日本豐田汽車公司（Toyota）的子公司日本電裝公司（Denso）開發(fā)出黑白二維識別碼只是為了跟蹤汽車部件。然而，隨著這些識別碼越來越多地用于市場營銷，智能手機用戶開始可以通過該識別碼訪問網(wǎng)站與互動廣告，于是這種代碼也開始接受“整容”?，F(xiàn)在，大型公司都希望它們的識別碼能夠脫穎而出，吸引更多消費者。

????這種代碼的實際效果到底如何？目前眾說紛紜。但如果它們都能像本文列出的實例一般創(chuàng)意十足，效果如何或許并沒有那么重要。

????Think QR codes are monochrome and ugly? Think again. The codes, originally developed in Japan in the 1990's and now growing in ubiquity everywhere else, are actually highly customizable and, in some cases, quite beautiful.

????When Toyota subsidiary Denso originally developed QR codes in their black and white form, they were meant to serve a functional use as a means to track auto parts. But as the codes began being used for marketing -- directing smartphone-equipped consumers to websites and interactive advertisements -- they started receiving makeovers. Now, brands want to have their codes stand out.

????The jury is out on how effective the codes actually are. But, if they all looked like the innovative examples in this gallery, well, that might not matter so much.

????品牌：吉列（Gillette）

????指向內(nèi)容：吉列主頁手機版登陸頁面，其中包括剃須小貼士視頻鏈接。

????設(shè)計者：定制二維碼設(shè)計服務(wù)商Comtactics為吉列公司制作

????Brand: Gillette

????Linked to: Gillette mobile landing page with links to videos of shaving tips.

????Credit: QR code for Gillette by custom code creator Comtactics.