????Jawbone最初揚(yáng)名立萬靠的是高品質(zhì)、高回頭率無線設(shè)備。首先它的藍(lán)牙耳機(jī)系列大獲成功；隨后，在去年末，其便攜音箱又迅速風(fēng)靡世界，成為大家必不可少的配件。

????現(xiàn)在，這家位于舊金山的公司又推出了新產(chǎn)品——UP手環(huán)。這是一款漂亮的防水腕帶，內(nèi)置加速器，和蘋果（Apple）iPhone的加速器頗為相似。Jawbone并不打算發(fā)布一款音響設(shè)備，這家獲得風(fēng)投支持的公司如今瞄準(zhǔn)了另一迅速增長(zhǎng)的市場(chǎng)——個(gè)人健康配件。位于德克薩斯奧斯丁的市場(chǎng)分析公司First Research表示，雖然現(xiàn)在對(duì)UP手環(huán)進(jìn)行市場(chǎng)分析為時(shí)尚早，但整個(gè)美國(guó)健身設(shè)備市場(chǎng)的年銷售額約為30億美元。

????UP手環(huán)是如何工作的呢？用戶可以用它記錄自己的日常生活：走了多長(zhǎng)距離的路？速度如何？消耗了多少熱量、睡眠了幾個(gè)小時(shí)——甚至還能記錄睡眠質(zhì)量。只要將UP手環(huán)中隱藏的耳機(jī)插頭插入iPhone的耳機(jī)孔內(nèi)（位于充電孔邊），手環(huán)上的所有數(shù)據(jù)就會(huì)同步到iPhone的應(yīng)用程序中，該程序能分析數(shù)據(jù)并生成鮮明的彩色圖。（Jawbone希望用戶能每天同步兩到三次。）用戶可以通過應(yīng)用程序拍攝用餐照片，記錄每次用餐后的感受，來掌握每天的飲食狀況。

????Jawbone希望用戶能對(duì)自己的身體狀況有整體認(rèn)識(shí)，倡導(dǎo)健康生活方式。每次同步后，UP手環(huán)都會(huì)變得更加“聰明”，例如：用戶只需自定義時(shí)間范圍，手環(huán)即可在用戶睡眠時(shí)挑選出最佳時(shí)刻，通過震動(dòng)將其喚醒。11月6日，UP手環(huán)將在美國(guó)率先上市，定價(jià)為99美元，屆時(shí)Jawbone官方網(wǎng)站會(huì)提供銷售，遍布美國(guó)的蘋果、百思買（Best Buy）、塔吉特（Target）和美國(guó)電話電報(bào)公司（AT&T）零售店也會(huì)參與銷售；隨后的11月17日，UP手環(huán)將在英國(guó)上市。

????Jawbone聯(lián)合創(chuàng)始人兼首席執(zhí)行官侯賽因?拉赫曼認(rèn)為，UP手環(huán)吸取了公司各方面的精華——換句話說，這是一個(gè)戴在手腕上的高精尖飾品。拉赫曼稱：“我們?cè)谶@一領(lǐng)域的設(shè)計(jì)理念是進(jìn)行一些從內(nèi)到外的全面創(chuàng)新，然后將這些創(chuàng)新融合在一起，使其具備高度便攜性、可用性，使用戶夢(mèng)寐以求，同時(shí)還能與用戶手頭最智能的便攜設(shè)備（此處指iPhone——譯注）兼容?！?/p>

????UP手環(huán)還融入了大量社交功能。它能不斷更新數(shù)據(jù)，顯示其它UP手環(huán)用戶的使用狀況。用戶能加入不同群組，參與到其它用戶或每日功績(jī)（DailyFeats）、24小時(shí)健身（24 Hour Fitness）、更健康一代聯(lián)盟（Alliance for a Healthier Generation）等健康組織發(fā)起的個(gè)人或團(tuán)體競(jìng)賽中。這樣的競(jìng)賽可能是與朋友協(xié)作，在特定時(shí)間完成步行10萬步的步行；也可能是一日三餐都吃健康食品。這些功能使UP手環(huán)和耐克（Nike）旗下的Nike+以及Fitbit等產(chǎn)品頗為相似，后者也是一款記錄用戶活動(dòng)的設(shè)備。

????Jawbone made a name for itself cranking out high-quality, head-turning wireless devices: first with a successful line of Bluetooth headsets, then with a portable speaker that quickly became a must-have gadget late last year.

????Now, the San Francisco-based company is branching out. Its new UP is a slick, water-resistant wristband with a built-in accelerometer, much like Apple's (AAPL) iPhone. Instead of making another audio device, the venture-backed startup is pushing itself into the rapidly emerging market for personal health gadgets. Though estimates for UP's niche aren't available, according to the Austin, Texas-based market analysis firm First Research, the overall fitness equipment market is worth some $3 billion in sales annually in the U.S.

????How does the device work? It lets users track their daily routines: how much and how fast they walk, calories burned, how many hours slept -- and even the quality of that sleep. Plug the hidden headphone jack into an iPhone's audio jack-in between charges and all that data is synced with an app that analyzes and displays it in brightly colored graphs. (Jawbone expects users to do that two or three times a day.) The app also lets users track how much they eat by letting them snap photos of meals and document how they feel after each meal.

????The idea is to give users a holistic view of their health, encouraging them to make healthy changes. UP gets a little "smarter" with each sync, vibrating and waking users at the best time in their sleep cycles within a user-assigned time frame, for instance. The device will be available on Jawbone's web site, as well as Apple, Best Buy (BBY), Target (TGT) and AT&T (T) locations in the U.S. on November 6 for $99; a UK launch is set for November 17.

????Jawbone co-founder and CEO Hosain Rahman says the idea combines areas of strength for the company -- namely high-tech gadgets that can be worn. "A lot of what we were envisioning with this space is, let's take some interesting innovation both internally and externally, and pull it together in a package that's highly wearable, highly desirable, easily usable and pair it with the smartest device in your pocket," he says.

????There's also a big social element. A news feed of data from the device streams updates of what other UP users are up to. Users can join teams, participate in individual or group challenges created by other users or health organizations like DailyFeats, 24 Hour Fitness or Alliance for a Healthier Generation. An example might include collectively walking 100,000 steps with friends by a certain day and time or eating three healthy meals a day. That puts the device in a similar category as Nike's (NKE) Nike+ products and Fitbit, a device that tracks users' movements.