????本周一諾基亞（Nokia）發(fā)布了Lumia900手機，以此抗衡蘋果（Apple）的iPhone和Android手機大軍。這款WP7手機具有流行智能手機的所有必備條件——明快的硬件設計，包括一塊４.３英寸的大屏，一個主要的運營商伙伴（AT&T ），以及極速的第四代ＬＴＥ通訊網(wǎng)絡。

????不過這并不意味著諾基亞一定能打贏一個漂亮的翻身仗。手機市場已經(jīng)機滿為患，許多設備都滿足上述特點。盡管諾基亞和微軟（Microsoft）都付出了最大的努力，但這兩家公司在美國智能手機市場上仍然只占據(jù)了很小的份額，市場的大頭還是被蘋果和谷歌（Google）所霸占。諾基亞和微軟要想在競爭中立于不敗之地，就必須證明雙方的合作可以為消費者帶來全然不同的、更好的移動體驗。這一點說起來容易做起來難。

????諾基亞ＣＥＯ史蒂芬?埃洛普在本周一發(fā)布會后的一次采訪中對《財富》雜志（Fortune）表示：“差異化十分重要。如果仔細觀察其它設備的話，你會發(fā)現(xiàn)它們的區(qū)別很模糊，因為它們的體驗都是一樣的。它們使用的應用千篇一律，區(qū)別并不明顯?！?/p>

????諾基亞不甘心淪為一個普通的Android手機生產(chǎn)商，因此選擇了微軟作為合作伙伴。不過雖然Lumia 900的硬件設計簡潔美觀，而且ＷＰ７系統(tǒng)的“瓷磚”式用戶界面也頗獲好評，但僅此還不足以讓微軟和諾基亞在蕓蕓眾生中脫穎而出。而且盡管諾基亞與ＥＳＰＮ和芝麻街工作室（Sesame Street Workshop）等品牌建立了排他性的應用合作關系，但Lumia 900不見得就能因此獲得某種競爭優(yōu)勢，因為很多開發(fā)者仍然覺得至少目前還沒有足夠的動力來為諾基亞的WP7手機開發(fā)應用。

????埃洛普在本周一的發(fā)布會上稱，Lumia 900是諾基亞在手機生態(tài)系統(tǒng)大戰(zhàn)中建立的一個“灘頭陣地”。顯然諾基亞已經(jīng)意識到，現(xiàn)在最重要的不是拼硬件，去推出一款所謂的“iPhone殺手”，而是要建立一個殺手級的手機生態(tài)系統(tǒng)，融合硬件、應用，以及專門的開發(fā)者基礎乃至更多的元素。同時諾基亞和微軟顯然也意識到，要成為手機大戰(zhàn)“三足鼎立”中的一足，他們必須拼上全力去奮斗才行。

????微軟已經(jīng)表示，它分給應用開發(fā)者的利潤分成將略高于谷歌和蘋果。另外從去年２月起，諾基亞已經(jīng)開足馬力生產(chǎn)盡可能多的Lumia系列Windows Phone手機。

????On Monday Nokia unveiled the Lumia 900, its latest attempt to take on the iPhone and Android smartphones. The Windows Phone-running device has all the makings of a popular smartphone -- sleek hardware design including a large 4.3-inch screen, a major carrier partner in AT&T and super-fast network capabilities known as LTE.

????But that doesn't mean it's a slam dunk for Nokia (NOK). The market is already flooded with devices that do all of the above. And despite Nokia and Microsoft's (MSFT) best efforts, both companies still have an insignificant piece of the U.S. smartphone pie, which belongs to Google (GOOG) and Apple (AAPL). To take on the competition, the duo will have to prove that their partnership can result in a truly different -- and better -- mobile experience for consumers. that's easier said than done.

????"Differentiation matters," Stephen Elop, CEO of Nokia, told Fortune in an interview following the company's announcement on Monday. "Many of those other devices -- if you squint your eyes a little bit -- are blurring over because they're all the same experience. They all have the same static collection of applications that don't do much when you just look at it."

????Nokia chose to partner with Microsoft because it didn't want to become just another Android phone manufacturer. But while the Lumia 900 is a good-looking piece of hardware and Microsoft's "tile-centric" user interface has gotten good reviews, it's hard to see how that alone can be enough of a differentiator for Microsoft and Nokia. Even exclusive application partnerships with brands like ESPN and Sesame Street Workshop are unlikely to help give the Lumia 900 an edge, because many developers still feel there's no compelling reason to create apps for Nokia's Windows phone devices. At least not yet.

????At the company's press conference on Monday, Elop called the Lumia 900 a "beachhead" in the war of ecosystems. It's clear Nokia realizes it's no longer about coming out with one "iPhone killer" -- it's about coming out with a killer ecosystem that encompasses hardware, applications, a dedicated developer base and more. It's also clear that Nokia and Microsoft realize that they will have to fight with all their might to become a viable "third platform."

????Microsoft has already said it will give developers a slightly bigger cut of app revenue than Google and Apple do. And since February, Nokia has moved as fast as possible to churn out new Lumia smartphones that run Windows Phone.