????4. 人才流失？這是個(gè)巨大的問(wèn)號(hào)。我認(rèn)為谷歌最了不起的地方之一在于該公司一流的文化氛圍和在相當(dāng)長(zhǎng)的一段時(shí)間內(nèi)留住優(yōu)秀人才的獨(dú)特能力。谷歌的一部分管理措施對(duì)這家公司來(lái)說(shuō)具有核心意義，使其成為一個(gè)令人興奮的工作場(chǎng)所。從其產(chǎn)品開(kāi)發(fā)團(tuán)隊(duì)的分散性，到對(duì)工程師價(jià)值的狂熱重視，到其自由市場(chǎng)式的資源與產(chǎn)品配置機(jī)制，再到允許員工將20%時(shí)間投入自己感興趣項(xiàng)目的規(guī)定，等等。這意味著，做一個(gè)谷歌人的感覺(jué)非同尋常。盡管上述有些行為已經(jīng)發(fā)生了演變，該公司本身也出現(xiàn)了變革，我認(rèn)為谷歌長(zhǎng)期挽留高水平人才的能力仍將遠(yuǎn)勝過(guò)微軟（Microsoft）、eBay和雅虎等其他大型科技領(lǐng)袖。Facebook也能做到這一點(diǎn)嗎？我真的不敢打包票。今后幾年中，關(guān)于Facebook的運(yùn)營(yíng)模式，這家公司代表著高效率工程師組織未來(lái)的演進(jìn)方向，諸如此類的說(shuō)法我們還會(huì)聽(tīng)到很多很多?？墒?，如果Facebook無(wú)法像谷歌一樣，具備那種留住人才的魔力，那我覺(jué)得該公司將面臨從互聯(lián)網(wǎng)的中心逐漸滑向邊緣的危險(xiǎn)。

????當(dāng)然，站著說(shuō)話不腰疼，從旁觀者的角度對(duì)一家公司指手畫腳顯然毫不費(fèi)力。Facebook是一家神奇的公司，而且至少在今后5年內(nèi)仍將維持相當(dāng)程度的統(tǒng)治性地位（這與雅虎也很相似）。但我認(rèn)為，該公司能否在未來(lái)十幾年繼續(xù)維持偉大公司地位將取決于它如何面對(duì)上述的四大挑戰(zhàn)，或者說(shuō)機(jī)遇。

????我期待該公司的公開(kāi)上市，或許還會(huì)買進(jìn)一些股票……至少在上市的頭幾年可能會(huì)這么做。

????NextView Ventures公司是一家關(guān)注互聯(lián)網(wǎng)創(chuàng)新的種子期投資公司，Rob Go是其聯(lián)合創(chuàng)始人，此前他曾為星火資本（Spark Capital）效力。他的博客地址是.。

????譯者：小宇

????4. Talent exodus? This is a big question mark. I think one of the most incredible things about Google is the company's excellent culture and unique ability to hang on to outstanding talent for a long long time. There were certain management practices that were core to Google that made it an exciting place to work. From the distributed nature of its product teams, to its maniacal focus on valuing engineers, to its free-market-like prioritization of resources and products, to 20% time, etc etc. It means something special to be a Googler. And although some of these practices have evolved and the company has changed, I'd argue that Google will maintain higher calibre talent much longer than other large scale technology leaders like MSFT, Ebay, Yahoo, etc. Will Facebook be able to do the same? I'm really not sure. We'll hear much much more in the coming years about how Facebook is run and how it represents the next step in the evolution of high-performing engineering organizations. But if it can't bottle some of the magic that Google was able to achieve, I think the company will risk sliding slowly from the center of the internet to its periphery.

????All this said, it's obviously easy to poke holes at a company from the sidelines. Facebook is an amazing company and will continue to look pretty dominant for at least the next 5 years (much like Yahoo). But I think its ability to remain a great company for 10+ years will depend on how well it navigates the four challenges/opportunities above.

????I look forward to the company's public offering and will probably be a buyer… at least the first couple years.

????Rob Go is co-founder of NextView Ventures, a seed-stage investment firm focused on Internet-enabled innovation. He previously was with Spark Capital, and blogs over at http://www.robgo.org/.