????Prime服務已經(jīng)蓄勢待發(fā)。公司已經(jīng)與維亞康姆公司（Viacom）簽署了擴展視頻服務業(yè)務的協(xié)議。Prime即時視頻數(shù)量已經(jīng)達到約15,000個，接近Netflix公司的總視頻數(shù)20,000個。Kindle用戶可借閱的電子書數(shù)量也已經(jīng)比短短數(shù)月之前擴大了10倍。今后視頻數(shù)和圖書數(shù)量仍將不斷增長。

????未來，Prime服務如何發(fā)展也是一個有意思的話題。亞馬遜目前還未充分開發(fā)MP3音樂商店等若干服務領域。提供與流媒體音樂網(wǎng)站Spotify類似的免費服務似乎已是勢在必行。此外，產(chǎn)品發(fā)貨時間也將縮短為次日或當日到達。亞馬遜已經(jīng)在美國的10個城市為Prime用戶提供貨品當日送達服務，并準備逐步推廣至全美。公司在大城市周邊又增設了很多貨物倉儲中心。分析師尼莫強調(diào)：“亞馬遜的競爭對手要考慮到Prime將來可能做到10萬部免費電影次日或當日送達，得做好應對準備。這并不是空談，Prime目前正在朝著這個方向大步邁進?！?/p>

????如果有朝一日，Prime果真實現(xiàn)了這一目標，它的意義將遠遠超越所謂的消費者忠誠度項目，或者資產(chǎn)負債表上的“顧客購置成本”。Prime服務將在市場上占據(jù)無人撼動的絕對優(yōu)勢。

????譯者：李玫曉/汪皓

????Now, Prime is poised to grow. Already, the company has expanded its video service, inking a deal with Viacom (VIA). Prime Instant Videos has some 15,000 videos now, within striking distance of Netflix's (NFLX) 20,000 titles. Kindle owners also have a more vast library of books to borrow from -- about ten times larger -- than they even did a few months ago. Both catalogs will only grow with time.

????More interesting yet are the ways Prime could evolve. One of the few content areas Amazon hasn't taken full advantage of yet is its MP3 music store. Offering a Spotify-like, all-you-can-listen service seems inevitable. Meanwhile, shipping times could be trimmed to one-day or same-day service. Amazon already offers same-day shipping in ten U.S. cities for Prime members, a convenience that could be extended across the country as the company builds more fulfillment centers near metropolitan areas. "If you're a competing retailer, it should be in your plans that Prime will someday be a next-day or same-day delivery service with 100,000 free movies -- it's going in that direction," chimes analyst Nemer.

????If that day comes, Prime won't just be a nominal loyalty program or balance sheet customer acquisition cost. It'll be a monolith few can compete with.