????上周，中國(guó)華為公司（Huawei）宣布斥資60億美元從博通（Broadcom）、高通（Qualcomm）和安華高科技（Avago Technologies）采購(gòu)處理器和其他組件。這是華為向美國(guó)企業(yè)示好的最新舉措。過(guò)去幾年，華為一直在努力改變公司的形象，希望從一個(gè)不按規(guī)矩出牌的龐大、糟糕的網(wǎng)絡(luò)供應(yīng)商，轉(zhuǎn)變成一家透明、守法和創(chuàng)新的科技企業(yè)。但對(duì)于這家中國(guó)公司的產(chǎn)品安全性，許多美國(guó)政府部門(mén)仍心存疑慮。此外，思科（Cisco）等美國(guó)競(jìng)爭(zhēng)對(duì)手肯定會(huì)延續(xù)在海外市場(chǎng)的做法，想方設(shè)法阻止華為搶奪它們?cè)诿绹?guó)本土市場(chǎng)的份額。

????華為北美研發(fā)部總經(jīng)理約翰?羅斯接受采訪時(shí)表示，投資于創(chuàng)新是華為改變公司形象的關(guān)鍵。同時(shí)，他還稱，不論美國(guó)是否喜歡華為，他們都不會(huì)退出這個(gè)市場(chǎng)。筆者近期采訪了羅斯，并參觀了華為的硅谷研發(fā)中心，一探華為進(jìn)軍美國(guó)市場(chǎng)的決心。

《財(cái)富》雜志（Fortune）：華為與美國(guó)公司一直存在一些法律糾紛，同時(shí)也因?yàn)橄蛞晾屎退喑鍪郛a(chǎn)品而備受譴責(zé)。那么，華為打算怎么改變這種形象？

????羅斯：人們總是從歷史的角度來(lái)看待華為和我們的事業(yè)，甚至用一種歧視和無(wú)知的態(tài)度來(lái)對(duì)待我們。而現(xiàn)在，我們已經(jīng)開(kāi)始著手圍繞創(chuàng)新來(lái)向外界傳達(dá)公司的形象。一方面，人們會(huì)聽(tīng)到各種干擾視聽(tīng)“雜音”，但另一方面，也會(huì)聽(tīng)到關(guān)于華為創(chuàng)新的故事。1999年或2004年的時(shí)候，“雜音”中的一些信息或許確實(shí)存在，但在對(duì)行業(yè)運(yùn)作方式和科技發(fā)展趨勢(shì)有了真正了解之后，許多假設(shè)自然不攻而破。如果當(dāng)初有人試圖以“保護(hù)”之名阻止美國(guó)市場(chǎng)使用外國(guó)技術(shù)，我們今天也就不會(huì)有手機(jī)網(wǎng)絡(luò)了。我們也根本無(wú)法建設(shè)各種基礎(chǔ)設(shè)施，因?yàn)檫@些基礎(chǔ)設(shè)施全部來(lái)自跨國(guó)公司。即便美國(guó)自己的公司也覆蓋全球，它們的技術(shù)開(kāi)發(fā)工作在其他國(guó)家進(jìn)行，它們的產(chǎn)品制造可能與華為的產(chǎn)品一樣都由同一家工廠完成。即便美國(guó)不喜歡華為，華為依然會(huì)對(duì)美國(guó)保持耐心。如果最優(yōu)秀的技術(shù)和最佳創(chuàng)新均源自華為，到那時(shí)，美國(guó)對(duì)華為的排斥將使其失去競(jìng)爭(zhēng)優(yōu)勢(shì)。我們只不過(guò)是諸多跨國(guó)企業(yè)中的一個(gè)，與公眾熟知的那些跨國(guó)企業(yè)沒(méi)有什么區(qū)別。只不過(guò)，你們對(duì)華為的了解還不夠。而我的工作就是幫助外界了解我們是誰(shuí)，我們?cè)谧鍪裁础?/p>

????Last week, China-based Huawei unveiled its latest effort to make nice with corporate America, announcing it will spend more than $6 billion on processors and other components from Broadcom (BRCM), Qualcomm (QCOM) and Avago Technologies (AVGO). The company has spent the last few years trying to reshape its image as a big, bad network provider that doesn't play by the rules into a transparent, law abiding and innovative technology player. But many government officials are still skeptical of the security of the Chinese company's products, and you can bet U.S. competitors like Cisco (CSCO) will do anything to keep Huawei from eating their lunch here (like they do abroad).

????John Roese, general manager of Huawei's North American R&D division says investing in innovation is the key to changing the company's image. But he also says that whether America likes them or not, Huawei is here to stay. I recently caught up with Roese -- and toured Huawei's Silicon Valley R&D center -- to find out more about the company's push into the U.S. market.

Fortune: You've had legal issues with U.S. companies and have been criticized for selling to Iran and the Taliban. How are you trying to change this image?

????Roese: There is a historical perspective and maybe even a biased and uninformed perspective of who Huawei is and what we do. We're now beginning to communicate our role around innovation. You can hear all of the noise, it's loud and very disruptive, but on the other side you start to hear a story about innovation. The information on the noise side might have been true in 1999 or 2004 but today if you really understand how the industry operates and what's going on in technology, many of those assumptions do not apply. If someone were to try and protect the US market from foreign technology none of us would have a cellular network. We wouldn't be able to build these infrastructures because these infrastructures come from global companies. Even the companies that are in the US are spread out across the globe -- their technologies are developed in other countries, their manufacturing is in the same factories that our manufacturing comes from. But we're very patient in the U.S. Even if you don't like us, at some point if the best technology and the best innovation is coming from Huawei, eventually it becomes a competitive disadvantage for your country to avoid it. We are just another global entity. We are just like any of the global entities that you know of. You just don't know us that well. My job is to try and help teach who we are and what we do.