平板電腦7大爆炸性增長領(lǐng)域
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零售 ????平板電腦可以使零售商實(shí)時(shí)高效地整合在線庫存和店內(nèi)實(shí)物庫存，還能通過接收、分析消費(fèi)者的購物和瀏覽行為，以360度的視角觀察消費(fèi)者。此外使用平板電腦還可以營造一種互動(dòng)的、富媒體式的門店體驗(yàn)。平板電腦可以在門店內(nèi)的各個(gè)角落幫助消費(fèi)者選購商品、查看庫存，對(duì)比商品。 教育 ????平板電腦在教育方面最有前景的用途之一是幫助殘障兒童。事實(shí)證明，平板電腦的觸屏對(duì)殘障兒童特別有吸引力，因?yàn)樗梢宰屵@些孩子迅速獲得滿足感、掌控感以及獨(dú)立感，以及更多的控制感。缺乏良好運(yùn)動(dòng)技能的兒童也發(fā)現(xiàn)觸屏比臺(tái)式電腦更好用，因?yàn)樗恍枰髽?biāo)。對(duì)于那些有視覺缺陷的學(xué)生來說，平板電腦的屏幕清晰亮麗，更易于閱讀。而且最近還有報(bào)道顯示，那些把數(shù)學(xué)當(dāng)“老大難”的學(xué)生發(fā)現(xiàn)，用平板電腦解題比在課本上解題更有樂趣。 出版業(yè) ????平板電腦很可能對(duì)出版行業(yè)產(chǎn)生重大沖擊，尤其是在教材出版方面。最近最值得關(guān)注的一個(gè)例子是，印度開始向該國學(xué)生發(fā)售一款價(jià)格只有35美元的AaKash平板。這個(gè)價(jià)格使很多印度學(xué)生都能接觸到平板電腦。印度教育部（the Indian Ministry of Education）采購了大約10萬臺(tái)該型平板，以補(bǔ)貼廠商的生產(chǎn)成本，使學(xué)生最終能以35美元的低價(jià)買到這些平板電腦。學(xué)生可以在AaKash平板上瀏覽電子教科書，因此不必為負(fù)擔(dān)不起教材而操心了。印度決定最終會(huì)把從小學(xué)到研究生階段的大多數(shù)乃至所有教材都搬到網(wǎng)上，其中很多都可以通過平板電腦使用。在很多其他國家，平板電腦也很可能用于出版業(yè)。越來越多的教科書會(huì)安裝在平板電腦上?？傆幸惶?，從小學(xué)生到研究生都能通過平板電腦學(xué)習(xí)大多數(shù)的教材。 移動(dòng)工作者 ????平板電腦可以成為工程領(lǐng)域的理想戶外工具，它可以從傳感器記錄數(shù)據(jù)，還可以拍照、添加注釋、繪制草圖。平板電腦的多點(diǎn)觸摸功能使它在讀地圖時(shí)也表現(xiàn)得很理想。用戶可以在“星空”上眺望整個(gè)地球，讓后逐步放大到能夠看清一條街道，反之亦然。各種圖表既可以在平板電腦上全屏觀看，也可單獨(dú)放大圖表中的某一個(gè)元素。另外你也可以把操作手冊安裝到平板上，便于快速訪問和查看。建筑公司可以讓現(xiàn)場調(diào)查人員使用平板電腦現(xiàn)場診斷質(zhì)量問題。此外平板電腦還能保存和分享資料，轉(zhuǎn)發(fā)音頻、數(shù)碼照片和文檔。 ????*注釋：《一臺(tái)35美元的平板電腦引發(fā)的課堂學(xué)習(xí)革命》，奧德麗?沃特斯，2011年10月13日，紐約市立大學(xué)新聞學(xué)院（CUNY Graduate School of Journalism） ????本文作者Greg Andrews是埃森哲公司電子與高科技部的高級(jí)主管。 ????譯者：樸成奎 |
Retail ????In-store tablet use allows retailers to efficiently integrate online and in-store inventory in real-time, obtain a 360 degree view of consumers by receiving and analyzing shopping and browsing behaviors, and creating an interactive, media-rich store experience. Tablets help consumers buy goods, check inventory, and compare products in real-time from anywhere in the store. Education ????Among the most promising use of tablets in education today involve disabled children. Tablet's touch screens have proven to be especially appealing for these children because they provide instant gratification, more control, and independence. Similarly, children with poor fine-motor skills find the touch screen simpler to use than a desktop computer which requires the use of a mouse. For students with vision impairment, the sharp, bright screens are easier to read. And recent reports suggest that mathematically challenged students find solving problems on a tablet more enjoyable than working with textbooks. Publishing ????Tablets are likely to have a big impact on the publishing industry particularly in the education arena. One of the most noteworthy developments recently has been the launch and distribution of a $35 tablet called AaKash to India's students. At this price point, tablet computing becomes much more accessible to many more students in India*. The Indian Ministry of Education is purchasing approximately 100,000 tablets to subsidize the costs so students can buy them for $35. Students will be able to browse the access e-textbooks they could not afford otherwise. Students from elementary through graduate schools will eventually have most or all of their textbooks online; many will access them on their tablets. In many other countries around the world tablets are likely to be used by the publishing industry. A growing number of school textbooks are going to be installed on tablets. Students from elementary through graduate schools will eventually have most of their textbooks on tablets. Mobile Workers ????A tablet can be an ideal engineering field tool, recording data from sensors, taking photos, adding notes, and drawing sketches. The tablet's multi-touch feature also makes it ideal for map-reading. A user can move from a global view to a street-level view, and zoom out again. Similarly, schematics on a tablet can be zoomed to a full device view, down to the individual component level, and back again. Instruction manuals can be stored on a tablet for quick access and viewing. A construction company can have its field workers use tablets to diagnose quality issues on site; to store and share material; and relay audio, digital photos and documents. ????*How a $35 Tablet Could Revolutionize Classroom Learning," Audrey Waters, October 13, 2011, CUNY Graduate School of Journalism ????Greg Andrews is a senior executive with Accenture's Electronics & High-Tech group. |
