????周日，諾基亞（Nokia）和微軟公司（Microsoft）聯(lián)手在美國發(fā)布Lumia 900，希望借此挑戰(zhàn)蘋果（Apple）和谷歌安卓（Google Android）在全球智能手機市場不斷鞏固的主導(dǎo)地位。周一早上，我在因特網(wǎng)上進行了搜索，希望找到消費者排隊購買該產(chǎn)品的圖片或者視頻。

????其實，我大可不必這么大費周章。2012年4月8日新品發(fā)布當(dāng)日，為了獲知這款手機在這個大日子的銷售情況，《紐約時報》（the New York Times）記者尼克?賓頓花了很長時間，打電話詢問了紐約市五英里周邊所有美國電報電話公司（AT&T）零售店。其中19家商店沒有接聽電話，18家商店在電話中播放了復(fù)活節(jié)休息的錄音，只有2家零售店營業(yè)，但他們表示尚未開始銷售Lumia 900。

????等等，這一天是復(fù)活節(jié)嗎？

????利害攸關(guān)，一個是全球最大的手機公司，另一個是全球最大的個人電腦軟件公司，兩家公司的營銷天才們?yōu)楹我x擇復(fù)活節(jié)這個基督教第三大節(jié)日來發(fā)布意義這款不成功則成仁的產(chǎn)品呢？

????我能想到的唯一解釋是，不管評價多高（實際上評價毀譽參半），這款手機并不能依靠自身優(yōu)勢來吸引像iPhone那么多的購買人群。因此諾基亞和微軟公司在它發(fā)布之前就已經(jīng)事先準備好了一個借口：

????當(dāng)然沒人排起長龍搶購Lumia 900手機了，因為所有商店都在放假！

????況且，諾基亞已經(jīng)證明了它在消費者中的人氣。在兩天前舉辦的正式發(fā)布會上，激動的粉絲們把時代廣場擠得水泄不通，YouTube網(wǎng)站上好多視頻都能證明這一點。

????但問題是，捧場的粉絲們?nèi)际菦_著年輕性感的嘻哈歌手妮琪?米娜去的，而不是為了購買Lumia 900手機。

????譯者：李玫曉/汪皓

????On Monday morning, the day after the U.S. launch of the Lumia 900 -- the device with which Nokia (NOK) and Microsoft (MSFT) hope to challenge Apple's (AAPL) and Google (GOOG) Android's growing dominance of the global smartphone market -- I searched the Internet for photographs or videos of customers lining up to buy it.

????I needn't have bothered. The New York Times' Nick Binton spent much of the big day -- April 8, 2012 -- calling every AT&T (T) store within five miles of New York City to see how sales were going. Nineteen didn't answer the phone, 18 played a tape saying they were closed for Easter Sunday, 2 AT&T resellers were open but said they didn't have the Lumia 900 yet.

????Wait. Easter Sunday?

????Why, with so much at stake, would the marketing geniuses at world's biggest cell phone company and the world's largest PC software company launch a make-or-break product on the third-biggest holiday in the Christian calendar?

????The only explanation I can think of is that this phone, no matter how good the reviews (in fact, the reviews were mixed), couldn't draw an iPhone-sized crowd on its own merit. So Nokia and Microsoft launched it with a baked-in, prepackaged excuse:

????Of course there were no lines for the Lumia 900. All the stores were closed!

????Besides, Nokia had already proven they could draw a crowd. For the phone's official launch party two days earlier, Times Square was busting -- as numerous YouTube videos will attest -- with excited fans.

????Only trouble is, they were all there to see the performance of a hot young hip hop artist -- Nicki Minaj -- not to buy a Lumia 900.