最會賺錢的美國公司排行榜：蘋果第三 谷歌僅17
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18. 谷歌公司（Google） 財(cái)富美國五百強(qiáng)排名：73 2011年盈利：97億美元 ????谷歌公司2011年總收入為379億美元，比上年增長29.3%?？偫麧欉_(dá)到97億美元，比上年增長了14.5%。 ????公司總收入的96%都來自于其廣告平臺Adwords。2011年金融保險業(yè)界在谷歌廣告方面投入巨大，高達(dá)40億美元，其次是零售業(yè)和銷售行業(yè)，投入達(dá)28億美元。 ????這些對谷歌公司來說應(yīng)該是好消息。但是，隨著對廣告客戶能收取的費(fèi)用持續(xù)降低，尋求新的收入來源依舊是谷歌需要面臨的挑戰(zhàn)。 19. 強(qiáng)生公司（Johnson&Johnson） 財(cái)富美國五百強(qiáng)排名：42 2011年利潤：97億美元 ????2011年，強(qiáng)生公司從財(cái)富盈利能力最強(qiáng)公司排行榜上的第9位下降至第13位。與上年相比，該制藥公司的利潤下降了28%左右，原因在于公司疲于應(yīng)對產(chǎn)品召回、工廠質(zhì)量控制以及隨后的政府調(diào)查問題。2012年4月，威廉?威爾登辭任首席執(zhí)行官，正式將領(lǐng)導(dǎo)工作以及扭轉(zhuǎn)形勢的艱巨任務(wù)移交給亞歷克斯?高斯基。 20. 通用汽車公司（General Motors） 財(cái)富美國五百強(qiáng)排名：55 2011年盈利：92億美元 ????可以說，通用汽車公司依舊需要處理很多復(fù)雜問題。然而，盡管面臨著油價高漲、產(chǎn)品召回等難題，之前還申請了破產(chǎn)保護(hù)并接受了近500億美元的聯(lián)邦政府救援，但公司2011年的業(yè)績還是很成功的。2011年利潤比上年增加近49%，重新登上被日本豐田汽車（Toyota）占據(jù)的全球銷量冠軍的寶座。 ????譯者：李柰/汪皓 |
Fortune 500 rank: 73 2011 profit: $9.7 billion ????Google's revenue -- at $37.9 billion -- increased by 29.3% in 2011 compared to the previous year. And profits, at $9.7 billion, were up by 14.5% in 2011 compared to the previous year. ????A staggering 96% of the company's revenue came from its advertising platform, Adwords. The finance and insurance industry spent a whopping $4 billion on Google ads in 2011, followed by retailers and merchandisers at $2.8 billion. ????All of this should spell great news for Google. But as the prices that Google can charge advertisers continues to decline, the challenge of finding new sources of revenue lingers. Johnson & Johnson Fortune 500 rank: 42 2011 profit: $9.7 billion ????Over the past year, Johnson & Johnson fell from No. 9 to No. 13 on our list of most profitable companies. Profits at the drug maker were down by almost 28% in 2011 compared to the previous year, as the company dealt with recalls, quality control issues at its factories, and subsequent government investigations. In April 2012, William Weldon stepped down as CEO, officially handing over the top job -- and all the turnaround challenges -- to Alex Gorsky. General Motors Fortune 500 rank: 5 2011 profit: $9.2 billion ????GM has a lot on its plate, to say the least. But despite rising gas prices, recalls, and the not so distant memory of bankruptcy and accepting a nearly $50 billion bailout from the federal government, General Motors has emerged triumphant. The company's profits were up by nearly 49% in 2011 compared to the previous year, and the automaker reclaimed its title as global sales leader from Toyota. |
