成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
諾基亞新聞稿粉飾太平

諾基亞新聞稿粉飾太平

Dan Mitchell 2012-06-18
諾基亞上周宣布裁減10,000個工作崗位,并將對管理層進行重大調(diào)整。然而,諾基亞的新聞稿卻極盡粉飾之能,把裁員數(shù)千人和對未來幾個季度的悲觀預期美化成為“戰(zhàn)略銳化”和“升級”。

????人們在新聞稿中難免會看到一些粉飾太平的話——因為這就是新聞稿的用途。不過有的時候新聞稿傳遞的信息遠遠地超出了粉飾太平的范疇,變得值得關(guān)注,甚至是惹人嘲笑。一家公司需要公布一些令人震驚的壞消息時,往往就會出現(xiàn)這種情況。上周四,諾基亞(Nokia)向投資者公布了一份新聞通稿,表示公司計劃繼續(xù)裁員數(shù)千人,并暗示未來幾個季度公司的虧損將達到驚人的地步。諾基亞為這篇新聞稿選擇了下面這個標題:

????“諾基亞進行戰(zhàn)略銳化,更新公司目標及愿景。”

????所謂“戰(zhàn)略銳化”主要包括裁掉約1萬個工作崗位。真是夠“銳”的!至于所謂“公司目標和愿景的升級”,主要是指未來的虧損將比之前預測的更加嚴重。

????諾基亞在新聞稿的第一段中表示,公司“正在計劃顯著削減運營成本”,不過“公司將繼續(xù)把精力放在諾基亞智能手機和功能性手機的獨特體驗上,包括越來越強調(diào)基于地理位置的服務?!?/p>

????智能手機當然是導致諾基亞陷入困境的主要原因。諾基亞在智能手機市場上完全被蘋果(Apple)的iPhone以及運行谷歌(Google)Android操作系統(tǒng)的智能手機踩在腳下。

????諾基亞的重組還包括裁掉部分高層管理人員。新聞稿指出:“諾基亞正在對管理團隊進行重組,強化領(lǐng)導層的能力?!?/p>

????通讀新聞稿便可以得知裁員的具體安排,不過這是個非常勞神的過程。新聞稿快結(jié)尾處,也就是在小標題“更新領(lǐng)導團隊”下方,寫著哪些高管會高升,哪些高管會從現(xiàn)任崗位離職。裁撤的職位數(shù)量寫在新聞稿的第12段。諾基亞稱這次裁員是其“平衡投資優(yōu)先順序”戰(zhàn)略的一部分。

????《圣荷西信使報》(San Jose Mercury News)的消費科技專欄作家特洛伊?沃爾夫頓今早在Twitter上稱,這篇新聞稿簡直就是“一堆奧維爾主義式的欺人之談。”喜歡玩文字游戲、粉飾太平的人還可以在諾基亞的新聞稿里找到很多類似的東西。不過對于那些想了解諾基亞真實近況的人來說,網(wǎng)絡上還有很多報道和文章寫得都很清楚。另外,你甚至只需要看看諾基亞的股票就能明白個大概。截止到發(fā)稿時,諾基亞的股價已經(jīng)下跌了超過16%。

????譯者:樸成奎

????We all expect spin from press releases -- that's what they're for. But sometimes they go so far past spin they become worthy of note. Or of mockery. This often happens when a company has appallingly bad news to report. Today, Nokia issued a release to inform its investors that it plans to fire thousands of people and that its losses in future quarters will be horrifyingly bad. Here's the headline Nokia (NOK) chose to break the bad news:

????"Nokia sharpens strategy and provides updates to its targets and outlook."

????The strategy-sharpening consists mainly of cutting 10,000 jobs. Sharp! And the update-provision consists of the fact that losses will be even worse than had already been forecast.

????In the first paragraph, Nokia says that while it's "planning to significantly reduce its operating expenses," the company "remains focused on the unique experiences offered by its smartphones and feature phones, including an increased emphasis on location-based services."

????Smartphones of course are the cause of Nokia's problems. It's being crushed in the marketplace by Apple's iPhone (AAPL) and phones running Google'e Android (GOOG) operating system.

????The restructuring also involves firing a bunch of executives. The press release put this as Nokia "making changes to its management team by tapping into the strong leadership bench at the company."

????The truth can be divined by reading through the release, of course, but it's an exhausting process. Toward the bottom, under the heading "Renewed leadership team," we learn which executives are being elevated and which will "step down" from their positions. The number of job cuts is finally cited in paragraph 12. The cuts are described as part of Nokia's strategy of "[b]alancing its investment priorities."

????In a tweet this morning, Troy Wolverton, personal technology columnist for the San Jose Mercury News, described the release as "an amazing collection of Orwellian doublespeak." There's plenty more there for fans of that sort of thing. For people who need to know what's actually happening at Nokia, there are hundreds of clearly written news stories just a click away. Those who simply want the gist could simply look at the stock price, which at this writing was down by more than 16%.

掃描二維碼下載財富APP
日本久久久久久久中文人妻| 国产精品国产免费无码专区不卡| 日韩欧美精品一区二区永久在线| 天天夜夜草草久久亚洲香蕉| 国产在线视频一区二区二区| 四虎国产精品永久在线囯在线| 久草视频这里有精品| 青青青国产在线观看手机免费| 精品亚洲AV无码区最新| 国产成人精品亚洲日本专区61| 日本熟妇色一本在线观看| 亚洲欧美日韩中文在线制服日本免费一区香蕉视频| A级毛片无码久久精品免费| 亚洲AV成人无码精品网站| 狠狠综合久久AV一区二区| 精品国产乱码久久久久久1区二区| 国产精品久久久久精品麻豆| 亚洲VA在线VA天堂XXXX| 亚洲精品无码永久在线观看| 性欧美丰满熟妇XXXX性久久久| 东京热人妻一区二区三区| 国产精品v欧美精品v日韩苍井空| 亚洲AV无码精品色午夜在线观看| 一本一道AⅤ无码中文字幕| 8050午夜免费二级国产精品| 亚洲一区二区国产精品无l| 二区三区欧美在线免费观看| 91免费视频APP黄| 久久久久久一级精品毛片| 人与动人物A级毛片中文| 久久久久久久综合日本| 国产老妇伦国产熟女老妇视频| AV无码免费一区二区三区| 亚洲天堂国产成人在线黄色| 草莓视频污污在线观看| 少妇荡乳情欲办公室456视频| 厨房玩朋友娇妻hd完整版视频| 人妻丰满熟妇一区二区三| 国产日韩精品欧美一区灰灰| 在线观看高清黄网站免费| 亚洲色婷婷综合开心网|