????但雷斯尼科夫?qū)υ诠韫纫酝獾貐^(qū)落戶的風(fēng)險(xiǎn)也發(fā)出了警告，尤其是與投資方打交道而言更是如此，因?yàn)橥顿Y方往往必須就自己是否要繼續(xù)向初創(chuàng)公司提供投資資金這個(gè)問(wèn)題作出各種艱難的決定。雷斯尼科夫說(shuō)，初創(chuàng)公司規(guī)模龐大、運(yùn)營(yíng)分散自然也改變不了什么。目前，該公司已籌集了180萬(wàn)美元資金，其中包括著名音樂(lè)雜志《公告牌》雜志（Billboard）的母公司之一——古根海姆合伙公司（Guggenheim Partners）的一筆投資資金。

????魯辛希望通過(guò)如下方式來(lái)賺錢(qián)：收集用戶在音樂(lè)活動(dòng)方面的數(shù)據(jù)，然后把這些信息賣(mài)給藝人及唱片公司。其另一個(gè)收入來(lái)源是在玩家的虛擬貨幣“notes”用完時(shí)向他們出售更多的“notes”。然而，還有一個(gè)收入來(lái)源是更為統(tǒng)一地建立廣告收入，比如向玩家發(fā)起各種挑戰(zhàn)（比如，讓他們購(gòu)買(mǎi)特定類型藝人的股票等）。魯辛認(rèn)為，他可以建立一個(gè)“品味圖譜”（taste graph）——類似于更加風(fēng)行的社會(huì)圖譜。Facebook首次公開(kāi)募股的慘淡結(jié)果已經(jīng)證明，在社交圖譜上做廣告業(yè)務(wù)也面臨巨大挑戰(zhàn)。很難估量音樂(lè)搜索服務(wù)的市場(chǎng)規(guī)模，但其中最成熟的平臺(tái)潘多拉（Pandora）上一財(cái)年已經(jīng)實(shí)現(xiàn)了2.74億美元的營(yíng)收。（當(dāng)然，潘多拉同時(shí)還可以作為音樂(lè)播放器，而TastemakerX則想主要把重點(diǎn)放在發(fā)現(xiàn)藝人之上。）

????譯者:ido98

????But Resnikoff also warns of the risks of setting up shop outside of Silicon Valley, particularly when dealing with financiers, who often have to make difficult decisions early on about whether or not they want to continue funding startups. Having a sprawling, non-centralized company doesn't make it easier, says Resnikoff. The company has raised $1.8 million in funding, including an investment from Guggenheim Partners, one of Billboard's parent companies.

????Ruxin hopes to monetize by collecting data on how users are engaging with music and making that information available to artists and labels. Another stream is selling players more "notes" if they run out. Yet another is building in advertising more organically, such as having sponsored challenges for players, like having them buy the stock of specific types of artists. Ruxin believes he can build a "taste graph," akin to the buzzier social graph. The fallout from Facebook's IPO has proved it challenging to advertise on the social graph as well. It's difficult to gauge the market for music discovery services, but Pandora -- the most mature of the bunch -- had revenue of $274 million last fiscal year. (Pandora, of course, also serves as a music player, while TastemakerX wants to focus mainly on discovery.)