????當(dāng)然，也不是完全沒有風(fēng)險，比如那些假裝朋友有難，要求用戶通過Facebook匯錢的騙子信息。不過，聯(lián)邦銀行發(fā)言人稱，只有能百分之百地保證客戶的安全之后，它才會發(fā)布Facebook上的應(yīng)用程序。此外，這類騙局在今天的虛擬媒介中早已見怪不怪，不太可能嚇倒Facebook用戶，他們發(fā)現(xiàn)在社交渠道中辦理個人銀行業(yè)務(wù)確實省時省力。

????雖然Facebook現(xiàn)在只是鼓勵銀行開設(shè)虛擬網(wǎng)點，其它行業(yè)也會對在這個平臺上創(chuàng)建私人的封閉領(lǐng)地感興趣。不錯，人們現(xiàn)在只是去Facebook和伙伴們分享度假照片。既然如此，何不同時在Facebook領(lǐng)工資、買醫(yī)療保險或者向國稅局（IRS）付賬呢？

????Facebook坦然承認(rèn)他們只是作為一個平臺，所需內(nèi)容仍然需要由用戶來提供。但是，自我標(biāo)榜為私密平臺對于社交媒體界的貴婦Facebook來說還是太不尋常了。顯然，F(xiàn)acebook自己也不會公開承認(rèn)這一點。

????“Facebook是一個平臺，也是一個伙伴型公司，”當(dāng)被問及是否其它金融機構(gòu)也將在Facebook上開設(shè)虛擬支行時，公司發(fā)表的聲明稱：“我們支持各行各業(yè)的品牌及代理利用我們的平臺，更好地服務(wù)客戶。”

????There are risks such as spam messages that could look like a friend in trouble, prompting users to send money through their Facebook app. But Commonwealth Bank says it won't launch the app unless it can offer customers a 100% guarantee of security, a spokesperson says. Plus scams like these are inherent to any virtual medium today, and unlikely to deter the Facebook user who finds banking from the social channel a time saver.

????And while Facebook may be encouraging banks to open virtual outposts today, other industries will likely also be interested in creating a private walled garden on the platform. Sure, people are coming to Facebook to share their vacation photos with pals. But why not collect their paycheck, buy medical insurance or pay the IRS there as well?

????The company makes no bones that it sees itself as a channel where users supply content with Facebook acting solely as the conduit. However, touting itself as a place for privacy is an unusual marketing pitch from social media's grand dame. And it's one that officially Facebook won't officially acknowledge.

????"Facebook is a platform and a partnership company," the company said in a statement when asked if other financial institutions would be opening virtual branches on Facebook soon. "We are supportive of brands and agencies, across industries, using the platform to better serve their customers."