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????蘋果（Apple）最近針對出版行業(yè)推出了新的訂閱計(jì)劃——包括一鍵式購買以及過濾垃圾郵件等，喜歡這項(xiàng)訂閱計(jì)劃的消費(fèi)者，可能很難理解出版商們?yōu)楹尾辉附邮茉撚?jì)劃。 ????于是，出版商們開始使用比喻這一“重磅炸彈”對蘋果進(jìn)行攻擊。以下是近來一些新聞報(bào)道的節(jié)選： ? “過去一些年里，傳統(tǒng)出版商們一直像中學(xué)里的乖乖女，一直被人們忽視，而那些新生則吸引了大家的全部注意?！薄骶S?卡爾，《紐約時(shí)報(bào)》（New York Times） ? “他們（指蘋果——譯注）就好比你中學(xué)時(shí)的漂亮女友，無緣無故就跟你翻臉?！币晃怀霭娼绺吖鼙г沟??！段鱽?摩西，MediaWeek ? Last.fm的聯(lián)合創(chuàng)始人理查德?瓊斯說得更直白：“蘋果對iPhone在線音樂服務(wù)宣判了死刑?！薄獑淌?哈利迪，《衛(wèi)報(bào)》（Guardian） ????弗雷德里克?菲歐克斯在Monday Note網(wǎng)站發(fā)表文章，詳盡分析了出版商們面臨的困境。具體內(nèi)容請參閱該網(wǎng)站。 ????譯者：項(xiàng)航 |
????It's not easy to explain to customers who like the sound of Apple's (AAPL) new subscription plan -- from one-click purchases to protection from junk mail -- why it's a deal breaker for publishers. ????So they've turned to the most powerful weapon in their literary arsenal -- the metaphor. A sample from Monday's news stories: ? "Traditional print publishers have spent the past few years cast in the role of the nice old-fashioned girl in high school who was ignored while more recent arrivals got all the attention." -- David Carr, the New York Times ? "They're the beautiful girlfriend you had in high school who was a bitch for no apparent reason," grumbled one publishing executive. -- Lucia Moses, MediaWeek ? Richard Jones, the co-founder of Last.fm, put it more bluntly: "Apple just ____ over online music subs for the iPhone." -- Josh Halliday, the Guardian ????For more substantive analysis of the publisher's predicament, see Frédéric Filloux's Monday Note. |
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