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????市場(chǎng)調(diào)研及咨詢機(jī)構(gòu)IDC稱今年8月，中國(guó)超越美國(guó)，正式成為世界第一大個(gè)人電腦消費(fèi)市場(chǎng)。

????上周三，摩根士丹利（Morgan Stanley）公布了一份調(diào)查結(jié)果，顯示蘋(píng)果（Apple）有望力壓其它PC制造商，成為中國(guó)市場(chǎng)的最大贏家。

????摩根士丹利的凱蒂?休伯蒂總結(jié)了調(diào)研團(tuán)隊(duì)Alphawise對(duì)中國(guó)16個(gè)城市、1,553名消費(fèi)者的專業(yè)調(diào)查數(shù)據(jù)，并發(fā)布報(bào)告指出：

????? 目前中國(guó)消費(fèi)者在電腦上的平均開(kāi)支為600美元（與美國(guó)持平）。

????? 半數(shù)受訪者計(jì)劃在兩年內(nèi)購(gòu)置新機(jī)并準(zhǔn)備多花6%的資金。

????? 受訪者將蘋(píng)果視為最中意的PC品牌，遙遙領(lǐng)先于其它國(guó)際和中國(guó)本土PC品牌——其中包括位于北京的聯(lián)想（Lenovo）。

????? 問(wèn)及下一臺(tái)PC選擇哪個(gè)品牌時(shí)，21%的中國(guó)消費(fèi)者選擇了蘋(píng)果。

????? 雖然只有7%的受訪者表示愿意花費(fèi)超過(guò)1,000美元購(gòu)置電腦，但休伯蒂表示，隨著中國(guó)消費(fèi)者日漸富裕，這種情況應(yīng)該會(huì)發(fā)生改變。

????根據(jù)調(diào)查結(jié)果，中國(guó)市場(chǎng)最大的贏家和輸家分別如下：

????輸家：聯(lián)想。31%的受訪者擁有聯(lián)想PC，但僅有23%的人計(jì)劃繼續(xù)購(gòu)置。

????贏家：蘋(píng)果。目前僅有5%的受訪者擁有，但21%的人有購(gòu)置意愿。

????贏家：惠普（Hewlett-Packard）。11%的受訪者擁有，13%的人有購(gòu)置意愿。

????沒(méi)輸也沒(méi)贏：戴爾（Dell）。（擁有率和未來(lái)購(gòu)買(mǎi)意愿都）穩(wěn)定在6%。

????中國(guó)企業(yè)市場(chǎng)的形勢(shì)則大不一樣。調(diào)查結(jié)果認(rèn)為戴爾和蘋(píng)果處于有利地位，而惠普則頗為不妙。具體數(shù)據(jù)如下圖所示：

????譯者：項(xiàng)航

????In August, according to IDC, China overtook the U.S. as the world's largest consumer of personal computers.

????On Wednesday, Morgan Stanley issued the results of a survey suggesting that Apple (AAPL) is the best positioned of all PC manufacturers to capitalize on the boom.

????Summarizing the results of a proprietary Alphawise survey of 1,553 consumers in 16 Chinese cities, Morgan Stanley's Katy Huberty reports:

????? Chinese consumers currently spend an average of $600 for their computers (same as Americans)

????? Half plan to buy a new computer within the next two years, and they expect to spend 6% more for it

????? They rate Apple as the most desirable PC brand, well ahead of other international and domestic PC makers -- including Beijing-based Lenovo

????? Asked which brand of computer their next PC would be, 21% of Chinese consumer chose Apple

????? Only 7% say they are willing to spend more than $1,000 for a computer, but as the Chinese consumers grow more affluent, writes Huberty, that should change

????Based on the survey results, the biggest winners and losers in the Chinese consumer market are:

????Loser:Lenovo. 31% own a Lenovo PC, but only 23% plan to buy another.

????Winner:Apple. 5% currently own, 21% hope to buy one

????Winner:Hewlett-Packard (HPQ). 11% own, 13% hope to buy

????Neutral:Dell (DELL). Holding steady at 6%

????The enterprise market in China is a different story. There the survey results favor Dell and Apple, while indicating trouble ahead for HP. See the chart below.