安德森-霍羅維茨投資公司成為媒體寵兒
????同樣重要的是:安德森-霍羅維茨公司似乎對媒體并不偏心??梢钥隙ǎR克、本與某些記者的關(guān)系會更密切一些,但這家公司在發(fā)布新聞時似乎總是一碗水端平。每年,它還會舉行幾次非正式的宴會,邀請一些記者與公司高管共同進(jìn)餐。 ????批評人士或許會說,這樣的宴會無異于操縱媒體。但這些舉動反映的只是安德森-霍羅維茨公司對與媒體接觸的重視。不僅是有好消息時如此,情況令人不快之時也同樣如此。如果一位記者覺得一家公司對自己不錯,至少他們會在落筆前給公司一個公平的辯解機(jī)會。 ????2. 投資很少失手。沒錯,安德森-霍羅維茨公司成立的時間太短,還沒有很多重大的成功案例,但也沒有很多重大的失敗案例。換言之,沒有一系列的壞交易可供人批評。事實上,迄今為止,它最大的失敗或許是選擇投資社交圖片分享網(wǎng)站PicPlz,從而喪失了追加投資圖片分享服務(wù)Instagram的能力。這個錯誤意味著安德森-霍羅維茨公司只能凈賺7,800萬美元,而不是數(shù)億美元。 ????3. 公司不存在腐敗現(xiàn)象,公司高管也沒有難以讓人忍受的個人缺點。聽到過有人說安德森讓哪位創(chuàng)業(yè)家抓狂嗎?或者,霍維茨對某位記者大發(fā)雷霆?沒錯,我也沒有聽說過。不是說這種事從未發(fā)生過——每個人都有失控的時候——但這兩位冠名合伙人名聲都不錯。這一點在采寫其它新聞的時候也很重要。 ????因此,說到底,其他風(fēng)險投資人對安德森-霍羅維茨公司的嫉妒完全可以理解。萬一哪一天安德森-霍羅維茨公司一步走錯,今天把馬克和本送上神壇的媒體又親自把他們拉下神壇的話,這些嫉妒的人或許有些幸災(zāi)樂禍。但目前,安德森-霍羅維茨公司成為媒體寵兒理所應(yīng)當(dāng),其他人只能對不起了。 ????譯者:老榆木 |
????Equally important: Andreessen Horowitz doesn't seem to play favorites. I'm sure that Marc and Ben have closer relationships to certain scribes than to others, but the firm seems to offer up its own news on an even playing field. It also hosts several off-the-record dinners each year, at which groups of reporters are invited to break bread with firm execs. ????Critics might argue that such meals amount to media manipulation, but they simply reflect how Andreessen Horowitz recognizes the value of access. Not only when it comes to good news, but also when it comes to less flattering situations. If a reporter feels he or she has been treated well by a firm in the past, they will at least give the firm a legitimate chance to plead its case before laying down the written hammer. ????2. Few failures. While it is true that Andreessen Horowitz is too green to have had many major successes, it also hasn't had many major failures. In other words, there isn't a series of bad deals for us to criticize. In fact, it's biggest mistake so far might have been choosing to invest in PicPlz at the expense of losing its ability to re-up with Instagram. And that mistake simply meant that Andreessen Horowitz will net around $78 million in profit instead of a couple hundred million. ????3. No corruption or other personal foibles. Ever heard ther one about how Andreessen screwed over that entrepreneur. Or how Horowitz dressed down that reporter? Yeah, me neither. Not saying it hasn't happened -- everyone has their moments -- but neither name partner has developed a nasty reputation. That matters when developing other narratives. ????Again, the envy felt by other VCs toward Andreessen Horowitz is completely understandable. And, someday, they might get some schadenfreude if Andreessen Horowitz missteps cause us reporters to tear Marc and Ben down from the pedestal that we built for them. But, for now, the adoration is deserved. Sorry. |
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