蘋果iPad mini大陸遇冷
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????假如蘋果（Apple）希望自己在中國的發(fā)布活動更熱鬧些，它可能需要重新考慮自去年1月開始實行的購機預(yù)售制度。當(dāng)時，一群人鬧事，迫使蘋果公司的iPhone 4S發(fā)售尚未開始就被迫停止。隨后，蘋果引入了這個機制。 ????新聞網(wǎng)站IDG News的邁克爾?肯報道稱，上周五登陸中國大陸的iPad mini“幾乎無人問津”。在北京著名的購物區(qū)王府井大街上，蘋果最新的零售店前排隊的人連影子都看不到。而當(dāng)初這家店開張那天，曾有數(shù)百人聚集在此，希望有幸領(lǐng)到一件蘋果T恤。 ????造成這種局面的原因是因為蘋果的預(yù)售制度，還是因為消費者對新款iPad缺乏熱情？我們從肯的報道中無從得知。也許下周五上市的iPhone 5人氣會更高一點。 ????譯者：項航 |
????If it wants excitement at its Chinese launch events, Apple (AAPL) may need to rethink the reservation-only system it put in place last January after a dangerous mob forced it to halt sales of the iPhone 4S in Beijing before they began. ????IDG News' Michael Kan reports that turnout for the iPad mini that arrived in Chinese mainland Friday was "nearly nonexistent." There wasn't even the hint of a queue in front of Apple's newest retail palace in Beijing's famous Wangfujing Street shopping district, wherehundreds gathered on opening day for a chance to take home an Apple T-shirt. ????It wasn't clear from Kan's reporting whether it was Apple's reservation system or lack of enthusiasm for the new iPad that kept the crowds away. Presumably there'll be more interest in the iPhone 5 that arrives next Friday. |
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