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專欄 - 蘋果2_0

直擊:“喬布斯”再次現(xiàn)身Macworld大展

Philip Elmer-DeWitt 2013年02月04日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認(rèn)為,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽他的應(yīng)該沒錯(cuò)。要知道,他自從1982年就開始報(bào)道蘋果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
喬布斯最后一次出席Macworld展會(huì)是在2008年。今年,這個(gè)備受業(yè)界推崇的盛會(huì)再現(xiàn)了這一幕。

????
喬布斯扮演者庫(kù)徹

????雖然該片并非我們期待已久的作品,既非改編自沃爾特?艾薩克森撰寫的自傳,也不是由阿倫?索爾金執(zhí)導(dǎo),但它畢竟是首部即將面世的史蒂夫?喬布斯傳記影片(上周,影片在圣丹斯電影節(jié)舉行了首映,評(píng)論褒貶不一。影片預(yù)定將于4月19日上映),而且主演是影壇巨星黛米?摩爾的前夫。

????而且,自從喬布斯在2008年的Macworld Expo展會(huì)上發(fā)布MacBook Air以來,蘋果公司(Apple)董事長(zhǎng)兼聯(lián)合創(chuàng)始人就再也沒有在這個(gè)備受推崇的展會(huì)上露過面。所以,上周四一早,舊金山莫斯考尼西會(huì)展中心門前便停放了許多輛衛(wèi)星直播車,前來為克里斯托弗?艾什頓?庫(kù)徹宣傳《喬布斯傳》(jOBS,注意是小寫“j”)的粉絲排起了長(zhǎng)隊(duì),隊(duì)伍從長(zhǎng)廊一直排到整個(gè)會(huì)展中心的四周。至太平洋時(shí)間上午9點(diǎn),主會(huì)場(chǎng)已經(jīng)人滿為患。

????以下為活動(dòng)開始后的情況。所有時(shí)間均按太平洋時(shí)間。

????上午9:00:我們出發(fā)得太晚。禁止拍照或攝像。違規(guī)者將被請(qǐng)出房間。

????9:09:展會(huì)負(fù)責(zé)人保羅?肯特手持白色iPad登上舞臺(tái),同時(shí)公布了幾個(gè)注意事項(xiàng)。

????Okay, so it's not the Aaron Sorkin version we really want to see -- the one based on Walter Isaacson's biography. But it is the first Steve Jobs biopic to make it out of the gate (premiered at Sundance last week to mixed reviews, scheduled for release April 19), and it does have Demi Moore's ex in the title role.

????And this is, after all, Macworld Expo, which hadn't seen Apple's (AAPL) chairman and co-founder since Jobs unveiled the MacBook Air at the venerable tradeshow in 2008.

????So there were satellite trucks stationed in front of San Francisco's Moscone West Thursday morning, and the queue of fans lined up to see Christopher Ashton Kutcher promote "jOBS" (with a small j) stretched all the way down a long hall and around the corner. By 9 a.m. Pacific the Main Stage was standing room only.

????More when the event starts. All times Pacific.

????9:00 a.m. We're starting late. No photographs or video allowed. Violators will be escorted from the room.

????9:09: Paul Kent, who runs the Expo, takes the stage with white iPad and some announcements.

????庫(kù)徹粉絲排起長(zhǎng)隊(duì)。圖片來源:PED

????9:10:介紹艾什頓?庫(kù)徹和約什?加德(飾演史蒂夫?沃斯尼亞克)。

????9:11:加德承認(rèn),直到iPod發(fā)布,他的妻子帶回家一臺(tái)Mac電腦之前,他一直是PC/Windows的用戶?!八∕ac)完全顛覆了我對(duì)計(jì)算機(jī)的看法?!?/p>

????9:13:庫(kù)徹說:我小時(shí)候就有一臺(tái)Apple IIGS電腦——現(xiàn)場(chǎng)掌聲一片。“我只是用它來玩Number Munchers游戲?!敝钡缴狭舜髮W(xué),有一位教授告訴全班同學(xué),他會(huì)將作業(yè)以電子郵件形式發(fā)給所有人,庫(kù)徹才不得不學(xué)習(xí)什么是電子郵件,也是從那時(shí)起他才真正開始“使用”計(jì)算機(jī)。買過一臺(tái)PC機(jī),曾使用Fortran語言進(jìn)行編程。直到iPod問世,為了方便音樂同步,他才選擇使用Mac電腦。

????9:15:加德稱,他與沃茲尼亞克有一點(diǎn)共同之處,就是對(duì)計(jì)算機(jī)都知之甚少。為了臨時(shí)彌補(bǔ)這方面的不足,他上過編程課。他還講了庫(kù)徹的一個(gè)趣聞,在一場(chǎng)戲的拍攝過程中,庫(kù)徹要求道具部門將一些設(shè)備搬走,因?yàn)樗肋@些設(shè)備在一年之內(nèi)都派不上用場(chǎng)。

????9:10: Introduces Ashton Kutcher and Josh Gad (who plays Steve Wosniak).

????9:11: Gad admits that he was a PC/Windows user before the iPod launched and his wife brought home a Mac. "It totally changed my view about what a computer could be."

????9:13: Kutcher: I had an Apple IIGS when I was a kid -- big applauded. "All I did was play this game Number Munchers." Didn't really use the computer until he went to college and a professor told the class he would e-mail assignments and he had to learn what e-mail was. Bought a PC, programmed in Fortran. It wasn't until the iPod came out and he had to synch his music that he switched to the Mac.

????9:15: Gad says he knew as little about computers as Woz knew about computers. He took a programming class to bone up for the part. Tells a story about Kutcher asking the prop department to remove some piece of equipment from a shot that he knew wouldn't have been out for a year.

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