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專欄 - 從華爾街到硅谷

拍賣程序員

Dan Primack 2013年03月20日

Dan Primack專注于報道交易和交易撮合者,從美國金融業(yè)到風(fēng)險投資業(yè)均有涉及。此前,Dan是湯森路透(Thomson Reuters)的自由編輯,推出了peHUB.com和peHUB Wire郵件服務(wù)。作為一名新聞工作者,Dan還曾在美國馬薩諸塞州羅克斯伯里經(jīng)營一份社區(qū)報紙。目前他居住在波士頓附近。
它的運作模式是:代理公司從申請者中挑出150人參加拍賣。潛在雇主可以查看候選者人才庫、進行面試,“競拍”相中的程序員。如果成交,雇主需向代理公司支付相當(dāng)于這名新雇員第一年基本工資15%的傭金,代理會把這筆錢的20%會分給雇員,同時還送上一瓶香檳。

????眼下美國的失業(yè)人口高達1,200萬,在這時想著“拍賣”一小群高薪人士,簡直可謂大逆不道。但確實有家公司正在“拍賣”軟件開發(fā)人員,而且還獲得了風(fēng)險投資家的關(guān)注。

????DeveloperAuction公司(這個名字貼切極了)日前宣布,在首輪外部融資中,已從恩頤投資(New Enterprise Associates)、席拉創(chuàng)投(Sierra Ventures)以及谷歌投資(Google Ventures)等公司籌得270萬美元?!敦敻弧罚‵ortune)雜志獲悉,這筆交易的投資前估值為1,200萬美元。

????DeveloperAuction的運作模式是:開發(fā)人員先提出申請,然后從中選出150人參加隨后的拍賣。雇主在為期兩周的流程中可以查看候選者人才庫、進行面試,并“競拍”相中的開發(fā)人員。迄今為止,通過DeveloperAuction發(fā)出的聘書總價值已達2.25億美元,雇主包括DropBox、Motif Investing以及Quora等私營企業(yè).

????若聘書被接受,雇主需向DeveloperAuction支付相當(dāng)于該新雇員第一年基本工資15%的傭金。而DeveloperAuction會把這筆錢的20%分給這名雇員,同時還送上一瓶唐培里儂香檳。

????最初,DeveloperAuction只接受從麻省理工學(xué)院(MIT)或斯坦福大學(xué)(Stanford)畢業(yè),或是曾就職于蘋果(Apple)、Facebook、谷歌(Google)、Twitter或社交游戲公司Zynga中某一家的開發(fā)人員。后來,它的范圍有所放寬,部分原因在于這家公司擴張后進入了紐約、洛杉磯、波士頓和西雅圖等城市的市場。DeveloperAuction希望最終不光局限于開發(fā)人員這一領(lǐng)域,可能會涉足金融服務(wù)和生命科學(xué)市場。

????公司首席執(zhí)行官馬特?密茨凱維支解釋道:“我們決定先融資,以更好地捕捉現(xiàn)有的市場機遇,同時進行擴張,提高競爭對手進入的壁壘。此外,我們得以接觸到我們的投資者所投資的其他公司,而所有這些公司都將是我們的潛在客戶?!保ㄘ敻恢形木W(wǎng))

????譯者:項航

????At a time when 12 million Americans are unemployed, it's almost obscene to contemplate "auctions" for a small subset of highly-paid workers. But that's exactly what's happening for software developers, and venture capitalists have taken notice.

????Today, the apt-named DeveloperAuction announced that it has raised $2.7 million in its first round of outside funding from firms like New Enterprise Associates, Sierra Ventures and Google Ventures. Fortune has learned that the deal was done at a $12 million pre-money valuation.

????Here's how it works: A developer applies to the system, and hopefully is one of 150 individuals selected for an upcoming auction. Then comes a two-week process in which employers can review the candidate pool, set up interviews and "bid" on desired developers. To date, $225 million worth of job offers already have passed through DeveloperAuction, including from private employers like DropBox, Motif Investing and Quora.

????If a deal is struck, DeveloperAuction receives payment from the employer that is equal to 15% of the new employee's first-year base salary. It then actually takes 20% of that total and sends it to the employee, along with a bottle of Dom Pérignon champagne.

????Originally DeveloperAuction only was open to developers who either had degrees from select schools (MIT and Stanford), or experience at one of five companies: Apple (AAPL), Facebook (FB), Google (GOOG), Twitter or Zynga (ZNGA). It has since expanded its parameters, in part due to its own geographic expansion into markets like New York, Los Angeles, Boston and Seattle. The company also wants to eventually move beyond the pure developer space, which could include both the financial services and life sciences market.

????"We decided to pursue funding first to get more aggressive on the existing market opportunity, but also to expand and create stronger barriers to entry for competitors," explains CEO Matt Mickiewicz. "And we also get to access the portfolio companies of our investors, all of which would be prospective customers of ours."

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