應(yīng)用大戰(zhàn):谷歌看下載,蘋果會(huì)賺錢
????本周一,調(diào)研機(jī)構(gòu)Canalys 發(fā)布報(bào)告,分析了Google Play、蘋果(Apple)應(yīng)用程序商店、微軟(Microsoft)Windows Phone商城和RIM(Research in Motion)黑莓世界四大移動(dòng)商城的應(yīng)用程序下載情況。 ????形勢(shì)對(duì)谷歌和蘋果利好,微軟和黑莓則發(fā)展不暢。下面是詳細(xì)分析: ????? 今年一季度,四大商城的應(yīng)用程序下載總量達(dá)到了134億次,較上季度增長(zhǎng)了11%。 ????? 來(lái)自付費(fèi)應(yīng)用程序和程序內(nèi)購(gòu)買的總營(yíng)收(分成前)高達(dá)22億美元,較2012年第四季度增長(zhǎng)了9%。 ????? 南非、巴西和印度尼西亞等新興市場(chǎng)的應(yīng)用程序下載量增長(zhǎng)最為強(qiáng)勁,但營(yíng)收增速一般。 ????? 即便是北美這種成熟市場(chǎng),下載量和營(yíng)收也分別增長(zhǎng)了8%和6%。 ????? 西歐市場(chǎng)的下載和營(yíng)收增速分別為8%和10%。 ????? 蘋果應(yīng)用程序商店是毋庸置疑的領(lǐng)導(dǎo)者,它的營(yíng)收約占四大商城總營(yíng)收的74%。 ????? 谷歌在下載數(shù)量上則略勝一籌,貢獻(xiàn)了51%的下載量,蘋果緊隨其后。 ????Canalys分析師蒂姆?薛帕德稱:“蘋果應(yīng)用程序商店和Google Play仍然是應(yīng)用程序市場(chǎng)的霸主。黑莓世界和Windows Phone商城則處境不妙,它們只是在提醒大家,我還活著。”(財(cái)富中文網(wǎng)) ????譯者:項(xiàng)航 |
????Canalys on Monday issued a report on app downloads at four major mobile stores: Google (GOOG) Play, Apple's (AAPL) App Store, Microsoft (MSFT) Windows Phone Store and Research in Motion's (BBRY) BlackBerry World. ????The news was good for Google and Apple. For Microsoft and BlackBerry, not so much. ????Among the findings: ????? App downloads at the four stores totaled 13.4 billion in Q1, up 11% between the December and March quarters. ????? Revenues reached $2.2 billion from app sales and in-app purchases (before revenue sharing), up 9% from Q4 2012. ????? Emerging markets such as South Africa, Brazil and Indonesia showed the strongest growth in terms of app downloads, but not necesarrily revenue. ????? Even in the relatively mature North American market, downloads and revenues were up 8% and 6%, respectively. ????? In Western Europe they were up 8% and 10%. ????? Apple's App store accounted for the largest share of revenue among the four stores, around 74%. ????? Google saw the greatest number of downloads -- about 51% -- with Apple close behind. ????"Apple's App Store and Google Play remain the heavyweights in the app store world," said Canalys' Tim Shepherd. "In comparison, BlackBerry World and the Windows Phone Store remain distant challengers today, though they still should not be ignored." |
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