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專欄 - 蘋果2_0

蘋果承諾調(diào)查空姐接電話觸電身亡事件

Philip Elmer-DeWitt 2013年07月17日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
網(wǎng)絡(luò)消息稱,中國一名空姐婚禮前夕因為在手機充電時通電話導(dǎo)致觸電身亡,而她使用的是iPhone 5及正版蘋果配件。媒體報道稱,事發(fā)地新疆當?shù)鼐揭呀?jīng)介入調(diào)查。同時,鑒于此前曾經(jīng)遭遇過輿論風(fēng)暴,蘋果一改此前保持沉默的作風(fēng),發(fā)布公告承諾將徹底調(diào)查這起事件。

馬愛倫。圖片來源:@空姐網(wǎng)

????該消息最初由官方賬號@空姐網(wǎng)周六在中文微博上發(fā)布。這條微博的內(nèi)容如下(其英文版本由讀者Anne Nimick翻譯):

????“馬愛倫,南航空姐,一個馬上要結(jié)婚的新娘,8月8號就是她的婚禮!16號就是她的生日,2013年7月11日晚,用買不到一年的正品iPhone 5充電時通了個電話,突然被一股強烈的電流電倒...就這樣永遠的離開了,離開了她的新郎!年僅23歲!為她默哀,大家慎用蘋果及充電寶?!?/p>

????中國對蘋果(Apple)產(chǎn)品已經(jīng)達到達到癡迷(無論好歹)的程度,因此,馬愛倫身亡的消息迅速傳播開來。幾分鐘內(nèi),@空姐網(wǎng)發(fā)布的信息便被轉(zhuǎn)發(fā)超過3,000次,同時還有在使用壁式充電器充電時永遠不要打電話的各種警告。

????四天后,關(guān)于23歲的馬愛倫身亡的具體信息尚不明朗。事故發(fā)生地新疆當?shù)鼐较虍數(shù)孛襟w確認,馬愛倫遭到了電擊,但尚未確定導(dǎo)致她身亡的原因。

????據(jù)馬愛倫的家人介紹,她去年12月份購買了一臺iPhone 5,目前仍在保修期內(nèi)。她的家人對@空姐網(wǎng)表示,她接聽電話的時候剛剛洗完澡。

????過去幾年,曾經(jīng)有過其他被正在充電的手機不幸電擊身亡的報道。不過,這類報道非常少,而且似乎大都來自印度。

????生活服務(wù)類網(wǎng)站About.com的“城市傳說”板塊,2004年關(guān)于一名印度年輕人在“手機連接到電源”的時候接電話導(dǎo)致身亡的消息被打上了“部分真實/夸大”的標簽。

????作者表示:“如果報道準確無誤,我們可以得出的結(jié)論是手機或者充電器出現(xiàn)了問題,理由是:1) 我并未找到其他人因使用正在充電的手機觸電身亡的報道;2) 在正常情況下,進入一部正在充電的手機內(nèi)的電流強度,不足以殺死任何人:3) 不論制造商還是消費者機構(gòu)均沒有警告消費者,在充電時不能使用手機?!?/p>

????2011年來自印度的另外一則報道則將一名25歲年輕人觸電身亡的原因歸結(jié)于中國產(chǎn)的山寨智能手機,受害者在手機充電時接聽電話導(dǎo)致觸電身亡。

????而據(jù)馬愛倫的家人表示,她所使用的均是蘋果正品配件。據(jù)報道,手機和充電器均已移交給警方。

????對于馬愛倫不幸觸電身亡的原因,專家們在接受中國雅虎(Yahoo.cn)網(wǎng)站采訪時提出了幾種可能的解釋:

????? 高溫——第三方充電器可能變得過熱,尤其是在夏天,結(jié)果導(dǎo)致不穩(wěn)定。

????? 短路——磨損的充電電纜或暴露在外的金屬線理論上可能導(dǎo)致足以致命的電擊。

????? 易感性——有些人可能比其他人更容易遭到電擊。

????? 瞬變電壓——一位專家表示,如果馬愛倫家靠近高壓線路,可能出現(xiàn)突增的瞬變電壓——雖然這種可能性不大。

????蘋果公關(guān)部經(jīng)過慘痛的教訓(xùn),他們明白,蘋果一貫沉默的做法在中國行不通,于是,蘋果公司打破傳統(tǒng)發(fā)布了一則聲明:

????“我們對這一不幸事件深感痛心,對死者家屬致以深切慰問。我們將就此事進行徹底調(diào)查,同時全力配合有關(guān)機構(gòu)?!保ㄘ敻恢形木W(wǎng))

????譯者:劉進龍/汪皓

????The news first appeared on the Chinese microblogging site Weibo, posted Saturday under the official @Stewardess network account. It went (as translated by reader Anne Nimick):

????"Ma Ailun, a Southern Airline stewardess, was going be married on Aug. 8 and would have turned 24 on Aug. 16. In the evening of Jul. 11, 2013, while her authentic, less than one-year-old iPhone 5 was being charged, she was struck suddenly by a powerful electrical current... Just like that, she left us forever, leaving her young groom behind. Let's all pay respect to her. We all should be careful when using Apple iPhones while they are being charged."

????In a country already obsessed -- for good or ill -- with Apple (AAPL) products, the news of Ma Ailun's death spread rapidly. Within minutes, the @Stewardess network message had been reposted more than 3,000 times, along with warnings to never answer a cellphone while it's plugged into a wall charger.

????Four days later, the details of Ma Ailun's death at age 23 are still murky. Police in Xinjiang, the province in northwestern China where the incident took place, confirmed to local reporters that she was electrocuted, although they could not identify the source of the current that killed her.

????Ms. Ma's iPhone 5, according to her family, was purchased in December and was still under warranty. The family told @Stewardess network that she had left a bath to answer a call.

????Over the years, there have been other reports of people being electrocuted while handling a charging cellphone. But these reports are extremely rare and they seem to always come out of India.

????About.com's Urban Legends site labels "partly true/overblown" a pair of 2004 reports that a young Indian man died answering a call while his "instrument was still connected to the mains."

????"Assuming the report was accurate," the writer states, "it's fair to conclude that either the phone or the charger was defective, given that 1) I could find no other reports of people being electrocuted while using a charging cell phone, 2) under normal circumstances the current flowing into a charging cell phone ought not to be strong enough to kill anyone, and 3) neither manufacturers nor consumer agencies warn customers against using mobile phones while they are being charged."

????A 2011 report, also out of India, attributes the electrocution of a 25-year-old man to the cheap, Chinese-made smartphone knock-off that he answered while it was still charging.

????According to Ma Ailun's family, she was using genuine Apple parts. The device and its charger were reportedly handed over to the police.

????Experts interviewed for a Yahoo.cn report offered several alternative explanations for Ms. Ma's electrocution:

????? High temperatures -- Third-party chargers can get too hot, especially in summer, leading to instability.

????? Short circuit -- A frayed charging cable or exposed metal threads could, in theory, cause a shock strong enough to kill.

????? Susceptibility -- Some individuals are more susceptible to electrocution than others.

????? Transient voltage -- If there were high-voltage wires close to Ma's home, one expert said, they could cause a transient voltage spike -- although the odds are against it.

????Apple PR, having learned the hard way that its usual code of silence doesn't fly in China, broke tradition and issued a statement:

????"We are deeply saddened to learn of this tragic incident and offer our condolences to the Ma family. We will fully investigate and cooperate with authorities in this matter."

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