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專欄 - 財(cái)富書簽

怎樣在中國(guó)發(fā)大財(cái)

Daniel Roberts 2013年09月06日

《財(cái)富》書簽(Weekly Read)專欄專門刊載《財(cái)富》雜志(Fortune)編輯團(tuán)隊(duì)的書評(píng),解讀商界及其他領(lǐng)域的新書。我們每周都會(huì)選登一篇新的評(píng)論。
“911”主題已經(jīng)逐漸過時(shí),亞洲、或者說發(fā)生在中國(guó)的財(cái)富傳奇正在成為文學(xué)界創(chuàng)作新的熱點(diǎn)。最新的例證是,華裔作家歐大旭的最新小說《五星級(jí)億萬富翁》以崛起的東方為背景,講述了一個(gè)頗具啟發(fā)性,喧鬧嬉戲的致富故事。人人都在攫取一切可以觸及的財(cái)富,直到最后一刻。

????在小說開篇,商業(yè)巨頭沃爾特回憶說,小時(shí)候,他夢(mèng)想著有朝一日能夠擁有一整棟樓。隨后,他就粉碎了這個(gè)想法,不是因?yàn)閷?duì)于一個(gè)小男孩來說,幻想這些事情過于荒謬,而是因?yàn)?,“我本不該為自己設(shè)定一個(gè)如此渺小的志向,也不應(yīng)該等待這么久才去追尋這些夢(mèng)想,”他說。沃爾特講述了一些軼事,比如一位報(bào)社記者如何在一次采訪中冒犯了他(這位企業(yè)家的反應(yīng)是,若干年后收購了這家報(bào)社,炒掉了那位策劃這次采訪的編輯)。沃爾特從其人生的每一個(gè)關(guān)鍵時(shí)刻汲取了類似這樣的教訓(xùn),這本書的其他四位主人公似乎也在經(jīng)受其自身事業(yè)和生活教程的考驗(yàn)。

????隨著故事的迂回發(fā)展,這幾位人物逐漸遭遇,但從未粘連在一起。這種處理手法會(huì)讓讀者的情緒有點(diǎn)中斷,但通過這些偶遇,我們得以領(lǐng)略一些有趣的思維花絮,從中可看出中國(guó)和其他國(guó)家的不同處事態(tài)度。

????比如,當(dāng)商業(yè)雜志在題為“亨利?林及其家族——多元化控股”的文章中提到賈斯汀家族的公司時(shí),賈斯汀覺得這個(gè)短語“帶有一種譴責(zé)意味,似乎他們積累財(cái)富的源泉是不確定的,并且很有可能是令人討厭的?!彼母赣H罵了他一頓:“你太敏感了。你為什么那么在意別人的看法?”但他的確在意,正如他癡迷地瀏覽一個(gè)博客上關(guān)于他自己的負(fù)面評(píng)價(jià):“在家人的栽培下,賈斯汀?林變得毫無愛心,冷漠無情。為了達(dá)到自己的目的,賈斯汀?林將不惜一切代價(jià);他將像踩死昆蟲一樣踩死你?!?/p>

????在另一個(gè)頗具啟迪意義的時(shí)刻,穎慧意外地收到了一封將她稱為“女強(qiáng)人”、“龍后”、“女終結(jié)者”和“蘭博”的電子郵件,她隨之經(jīng)歷了一種源自其成功女商人身份的刻薄的性別歧視。在整部小說中,歐大旭始終以一種帶有冷幽默和一定可信性的方式,用心刻畫這些人物的事業(yè)計(jì)劃和他們的高級(jí)聚會(huì)。

????這本書不急不躁地抓住了讀者的心魄。一開始,在介紹小說人物時(shí),它過于頻繁采用了類似于維基百科的手法,總結(jié)陳列他們做過的事情。但一旦你認(rèn)識(shí)了每位人物及其個(gè)人野心,故事情節(jié)就令人愉悅地飛馳起來,盡管一些人物比其他人更加光彩奪目。賈斯汀的尷尬和自我懷疑真實(shí)且直露的,一如穎慧的愿望——這位女富豪希望比她更成功的同僚能夠認(rèn)真對(duì)待她。但對(duì)于風(fēng)光不再的加里,我們很難產(chǎn)生足夠的同情心。

????除了正面評(píng)價(jià)外,這本書也受到了一些指摘。對(duì)于不那么驚心動(dòng)魄的沖突終局,一些評(píng)論家多有詬病?!都~約時(shí)報(bào)》(The New York Times )稱它是“一本不斷醞釀,但從來沒有沸騰起來的大部頭?!薄缎l(wèi)報(bào)》( The Guardian )寫道:“全書的節(jié)奏幾乎沒有變化。”這些批評(píng)是公允的。但盡管如此,整體的閱讀體驗(yàn)并沒有因懸而未決的故事情節(jié)而受到破壞。歐大旭為我們講述的是一段旅程,“抵達(dá)”并非這部小說的重心。抵達(dá)那里,是所有(而不是一半)的樂趣所在。對(duì)于那些有意領(lǐng)略上海的創(chuàng)業(yè)熱情的讀者來說,《五星級(jí)億萬富翁》本身就是一場(chǎng)盛宴。(財(cái)富中文網(wǎng))

????譯者:任文科?

????In opening the book, business titan Walter recalls that, as a child, he dreamed of one day owning a whole building. Then he shatters that idea -- not because it was absurd to hope for such a thing as a boy, but because, as he says: "I should never have been so modest in my ambitions, nor waited so long to pursue them." Walter shares anecdotes like the time a newspaper reporter offended him in an interview. (The entrepreneur's response is to buy the paper years later and fire the editor that commissioned the interview.) Walter extracts a lesson like this from every key moment of his life, it seems -- as the book's four other central characters struggle through their own business and life tutorials.

????As the story weaves on, characters bump into one another, but never in a way that sticks. It's a bit of an emotional disconnect -- but then through these encounters we get entertaining tidbits of perspective that are telling of attitudes in China and elsewhere.

????When Justin's family's company, for example, is mentioned in business magazines as "Henry Lim and Family -- Diversified Holdings," he feels the phrase carries "with it an accusation, as if the source of wealth they had amassed was uncertain and, most probably, unsavory." His father scolds him, "You're too sensitive ... What do you care what other people think?" But he doescare, as he obsessively reads the negative comments about himself on a blog: "Justin Lim has been trained by his family to be uncaring and ruthless ... Justin Lim will stop at nothing to fulfill his aims; he will crush you like he crushes insects."

????In another revealing moment, Yinghui experiences the caustic sexism that comes from being a successful businesswoman when she accidentally receives an email in which she is referred to as "Ultrawoman," "Dragon Queen," "Terminatress," and "Rambo." Throughout the novel, Aw manages to paint his characters' business plans and their high-class parties in ways that are both drily funny and eminently plausible.

????The book takes its time in grabbing you, and at the beginning too often introduces its characters with a factual, Wikipedia-like summary of the things they've done. But once you come to know each character and their individual ambitions, it speeds along nicely -- though some characters shine more than others. Justin's embarrassment and self-doubt are real and raw, as is Yinghui's desire to be taken seriously by her more successful peers, but it is difficult to muster much sympathy for fallen-idol Gary.

????In otherwise positive reviews, some critics have dinged the book for its less-than-thrilling resolution. The New York Times called it "a long book that simmers without ever coming to a boil," and The Guardian wrote that "the pace is too unvarying." Such criticism is fair. But that said, the overall reading experience doesn't suffer for the book's unresolved storylines. Aw's novel is about the journey, not the arrival. Getting there is all, not half, the fun. For those who want a taste of Shanghai's entrepreneurial obsession, Five Star Billionaire is a banquet unto itself.

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