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????內(nèi)容千篇一律的情景喜劇，荒唐的真人秀，永遠(yuǎn)不斷變化的頻道順序、無(wú)休無(wú)止的廣告時(shí)段……今天的商業(yè)電視觀(guān)看體驗(yàn)有多差，從一件事上就可以看出來(lái)：近日有傳言稱(chēng)，蘋(píng)果公司（Apple）將推出自己的電視機(jī)來(lái)解決這些問(wèn)題。盡管傳言極不靠譜，但眾多科技媒體居然深信不疑。

????比如上周有篇報(bào)道寫(xiě)道，鴻海集團(tuán)（Hon Hai）董事長(zhǎng)郭臺(tái)銘在上海的一次記者會(huì)上宣布，鴻海旗下的富士康公司（Foxconn）正在“為iTV做準(zhǔn)備?！?/p>

????到了上周五，這個(gè)消息已經(jīng)演繹出了好幾十個(gè)頭條新聞，諸如：

????? Gizmodo：《富士康老板確認(rèn)將生產(chǎn)蘋(píng)果電視》

????? The Mac Observer：《鴻海高管表示蘋(píng)果電視即將面試》

????? 福布斯：《富士康準(zhǔn)備迎接蘋(píng)果iTV》

????? MacNewsWorld：《iTV：不是“如果”，而是“什么”》

????不過(guò)這些報(bào)道的作者都沒(méi)有提到一點(diǎn)（也許是根本懶得去想），那就是郭臺(tái)銘本人是科技界最守口如瓶的高管之一。全球有40%的電子設(shè)備都是由郭臺(tái)銘的企業(yè)組裝的，郭臺(tái)銘本人自然也知曉多數(shù)知名品牌未來(lái)的產(chǎn)品發(fā)展計(jì)劃，這其中不僅有蘋(píng)果，還包括索尼（Sony）、微軟（Microsoft）、惠普（Hewlett-Packard）等等。他之所以深受商業(yè)伙伴們的信賴(lài)，就是因?yàn)樗麖牟惠p易泄露秘密。

????It is perhaps a measure of how badly broken today's commercial TV viewing experience is -- the cookie-cutter sitcoms, the ridiculous reality shows, the ever-shifting channel line-ups, the relentless, merciless commercial breaks -- that the tech press is so desperate to believe even the slimmest rumor that Apple (AAPL) is getting ready to solve all that by building its own television set.

????Take, for example, last week's report that Hon Hai chairman Terry Gou announced at a press conference in Shanghai that his Foxconn subsidiary was "making preparations for iTV."

????By Friday the report had spawned dozens of headlines. A sample:

????? Gizmodo: Apple television set confirmed by Foxconn boss

????? The Mac Observer: Hon Hai exec says Apple television coming

????? Forbes: Foxconn gears up for Apple's iTV

????? MacNewsWorld: iTV: Not if but what

????What none of these reporters mentioned (or apparently bothered to consider) is that Gou -- whose factories assemble 40% of the world's electronic devices -- is one of the industry's most secretive executives. He is privy to the future product plans of the most valuable electronics brands -- not just Apple, but also Sony (SNE), Microsoft (MSFT), Hewlett-Packard (HPQ) and the rest. He is trusted by his business partners because he never leaks their secrets.