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專欄 - 向Anne提問

如何在一個陌生的城市求職

Anne Fisher 2012年07月04日

Anne Fisher為《財富》雜志《向Anne提問》的專欄作者,這個職場專欄始于1996年,幫助讀者適應經(jīng)濟的興衰起落、行業(yè)轉換,以及工作中面臨的各種困惑。
到一個人生地不熟的城市找工作,這種想法經(jīng)常讓人望而卻步。但如果提前做好功課,異地求職之旅或許沒有那么難。

????親愛的安妮:我是剛畢業(yè)的大學生,到現(xiàn)在還沒有任何一家公司向我伸出橄欖枝。不過,我未婚妻已經(jīng)找到了份好工作,再過幾周她就要正式踏入職場了。可問題在于,她的工作地點與我們現(xiàn)在的住所相隔千里之遙。當然,能搬到那里,我也很高興,可是要在一個人生地不熟的城市找工作,這讓我有些不知所措。早在我未婚妻找到工作之前,我就在目前所在的城市找到了一份暑期工作,因此我要到九月份才能搬過去??晌也幌朐诎岬侥抢镏螅荒芤揽课椿槠蕖俺攒涳垺?,我該怎么做呢?——再見了,豆城

????親愛的豆豆先生:有一點你做的很好——你意識到現(xiàn)在就需要開始尋找目標,而不是等搬家之后。西雅圖在線營銷與品牌推廣公司榕樹枝(Banyan Branch)總裁布雷克?卡希爾稱:“搬到一個新地方,不做準備,匆匆忙忙找工作是最不可取的。求職者需要逐步建立與當?shù)氐穆?lián)系。首先,要找到正確的人。其次,要提出正確的問題。這樣就能為搬家之后的面對面交流打下基礎,也就有可能得到工作機會?!?/p>

????聽起來很有道理,那么求職者到底應該怎么做呢?不妨試試下面六個建議:

????1. 充分挖掘社交媒體的潛力。保證自己在商務社交網(wǎng)站LindeIn上的個人資料是完整的,并及時更新;你的Facebook頁面也已準備就緒,可以接受潛在雇主和同事的檢閱。然后,利用社交網(wǎng)絡上的搜索功能,找到你所中意領域中的職場達人。

????卡希爾強調:“LinkedIn小組是獲取重要信息的絕佳途徑??梢蕴岢龈鞣N問題,比如某個城市中某個行業(yè)的就業(yè)情況如何,以及當?shù)赜心男┬袠I(yè)協(xié)會和職業(yè)團體最為活躍。通常來說,這些人對求職者非常有幫助。”

????卡希爾補充道:“Twitter也是一個非常強大的工具。比如,求職者可以搜索‘會計,西雅圖’,然后就能看到有哪些人發(fā)布了與此相關的微博。然后關注他們。”此外,卡希爾還建議求職者嘗試一下Twitter的目錄工具Listorious,通過這一工具,求職者可以將自己感興趣的領域與人、話題和職業(yè)等實現(xiàn)對接;而WeFollow工具則可以讓求職者找到與自己具有共同商業(yè)利益的人。

????2. 有的放矢??ㄏ柊l(fā)現(xiàn):“人們經(jīng)常犯的最大的錯誤就是廣泛撒網(wǎng)。不要漫無目的地關注所有人。有時候,有的人雖然Twitter粉絲相對較少,但在實際生活中,他的影響力卻要強于那些微博紅人。求職者應該與那些能真正提供幫助、而你也能給他們增加價值的人保持聯(lián)系。”

????3. 先搜集信息,再著手找工作。卡希爾表示,既然在搬家之前還有一段時間,“別一上來就說:‘我需要一份工作?!@樣是不會得到回應的?!?/p>

????更好的做法是參與討論,然后等待伯樂的到來。要知道,工資收入調研機構PayScale最近調查發(fā)現(xiàn),44%的大公司、65%的小公司和51%的中型公司,甚至包括許多獵頭公司都會通過社交媒體進行招聘。(最近,互聯(lián)網(wǎng)上誕生了一個直接從各大社交媒體網(wǎng)站整合工作崗位的全新求職網(wǎng)站JobsMiner,一個月內聚合的工作崗位就多達100萬個。)

????所以,只要提高自己在網(wǎng)上的知名度,保持活躍,就可能有潛在雇主慧眼識珠,甚至省去了到處自我推銷的麻煩——至少這項工作不必等到了當?shù)鼐涂梢蚤_展。

????Dear Annie:I just graduated from college and have not yet received a job offer, but my fiancée got a great job, which she's starting in a couple of weeks. The only thing is, it's on the other side of the country and, while I'm excited about making the move, I'm a little nervous about looking for a job in a place where I don't know anyone. I do have a summer job here, which I committed to taking before she got the news about her offer, so I won't be moving until September. What should I be doing in the meantime to make sure I'm not just riding her coattails when I get there? — Farewell to Beantown

????Dear Beantown:You're smart to realize that you need to start looking now, rather than waiting until after you move. "What doesn't work, when you're moving to a new place, is rushing in," says Blake Cahill, president of Seattle-based online marketing and branding firm Banyan Branch. "You need to build connections gradually. First, find the right people. Then ask the right questions. This way, by the time you actually move, you'll have laid the groundwork for face-to-face meetings that can lead you to job opportunities."

????Sounds great, but exactly how do you do it? Try these six tips:

1. Tap into social media. Make sure your LinkedIn profile is complete and up-to-date, and your Facebook page is ready for viewing by potential employers and colleagues. Then use the search fields on these social networks to find people in the field where you're hoping to find work.

????"LinkedIn groups are a terrific way to find important information," notes Cahill. "They let you ask questions like how the job market is, in your field in a particular city, and which local trade associations and professional groups are most active there. People are usually very helpful.

????"Twitter is also a powerful tool," Cahill adds. "Search, for example, 'accounting Seattle' and see who's tweeting about it. Then follow those people." Cahill also recommends checking outListorious, a directory of Twitter lists you can use to match areas of interest to lists of people, topics, and professions; and WeFollow which lets you locate people whose business interests match yours.

2. Be selective."One of the biggest mistakes people make is over-networking," Cahill observes. "Don't randomly connect with everyone out there. Sometimes a person with a relatively small Twitter following is more influential in real life than someone else who has a gazillion followers. You want to be in touch with people who can actually help you and for whom you might be able to add value."

3. Ask for information now, and a job later.Especially since you have time before you'll be moving, Cahill says, "don't just throw out there, 'Hey, I need a job.' You'll hear crickets."

????A better approach is to participate in discussions and see who contacts you. Bear in mind that, according to a new study from PayScale, 44% of big companies, 65% of small businesses, and 51% of medium-sized companies use social media for recruiting, as do many headhunters. (There is even a new job board called JobsMiner that aggregates about 1 million job openings a month directly from social media sites.)

????So just being visible and active online is likely to get you noticed by prospective employers, without your having to push -- at least until you get there and can do that, subtly of course, in person.

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