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? “我想，如果蘋果的首席設(shè)計師伊夫當初在創(chuàng)建iOS時就親自操刀，他一定會把iPhone 5打造成如今iPhone 5C的樣子。感謝去年冬天的管理層大震蕩，我相信他現(xiàn)在終于有機會這么干了。”——科技博客網(wǎng)站TechCrunch，MG?西格勒

? “這個信號表明溢價可能高于主流消費者的需要……它說明iPhone C‘足夠好’，而S‘超級好’（或者反過來說，它針對的是更高端的客戶。）它還表明高端的S系列不會貢獻太多銷量。競爭的關(guān)鍵正在轉(zhuǎn)向爭奪發(fā)達市場的晚期用戶和尾隨市場的早期用戶。新的C系列仍然不適用于尾隨市場，因為它的性能和定價都過高，但這至少說明智能手機市場已進入‘初期階段的終結(jié)’?！薄狝symco公司，賀拉斯?德迪歐（財富中文網(wǎng)）

譯者：珠珠??

"I view the iPhone 5c as the iPhone 5 that Ive would have built had he been in charge of iOS design at the time of its creation. And thanks to the executive shake up last winter, I believe he now got to do just that." TechCrunch's MG Siegler

? "It is signaling that the premium may be more than what the mainstream needs... [It] implies that the iPhone C is "good enough" and the S is more than good enough (or, to spin it another way, it is for "more demanding" customers.) It also implies that the premium "S" version will be a lower volume contributor... The basis of competition is shifting. The shift is toward competing for late adopters in advanced markets and with early adopters in trailing markets. The new C model is still not suitable for trailing markets as it still over-serves and is over-priced, but it is at least signaling the "end of the beginning" phase in the smartphone market." Asymco's Horace Dediu.