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專欄 - Geoff Colvin

如何挑選畢業(yè)典禮演講嘉賓

Geoff Colvin 2014年05月26日

杰奧夫·科爾文(Geoff Colvin)為《財(cái)富》雜志高級編輯、專欄作家。美國在管理與領(lǐng)導(dǎo)力、全球化、股東價(jià)值創(chuàng)造等方面最犀利也是最受尊重的評論員之一。擁有紐約大學(xué)斯特恩商學(xué)院MBA學(xué)位,哈佛大學(xué)經(jīng)濟(jì)學(xué)榮譽(yù)學(xué)位。
國際貨幣基金組織總裁克里斯蒂娜?拉加德和美國前國務(wù)卿康多莉扎?賴斯因?yàn)閷W(xué)生反對,取消了在大學(xué)畢業(yè)典禮上發(fā)表演說的計(jì)劃。怎樣避免這種尷尬?辦法是讓學(xué)生們投票來決定嘉賓人選。

????一定有更好的辦法來挑選畢業(yè)典禮演講人。

????最近,國際貨幣基金組織(IMF)總裁克里斯蒂娜?拉加德遇到了尷尬。拉加德原計(jì)劃前往馬薩諸塞州北安普頓并在史密斯學(xué)院(Smith College)的畢業(yè)典禮上發(fā)表演說。但她在隨后的周一宣布取消這個(gè)行程,原因是該校477名師生聯(lián)名發(fā)表請?jiān)笗?,反對拉加德前來演講。九天前,美國前國務(wù)卿康多莉扎?賴斯也決定取消前往新澤西州羅格斯大學(xué)(Rutgers University)發(fā)表畢業(yè)典禮演說的計(jì)劃,原因和拉加德基本相同。

????一定有更好的辦法來挑選畢業(yè)典禮演講人,我這么說不是因?yàn)檫x擇拉加德或者賴斯不夠理想。正相反,我認(rèn)為她們倆都是出色的候選人。問題在于她們?nèi)∠谐淌钦_的做法,而且出于同樣合理的邏輯。拉加德表示,她這樣做是為了“畢業(yè)典禮那天能夠保持喜慶的氣氛”。賴斯也說:“畢業(yè)典禮應(yīng)該是個(gè)歡樂喜慶的時(shí)刻”,她不想因?yàn)樽约旱某霈F(xiàn)讓很多人感到不滿,從而破壞了這樣的氛圍。

????最終,陷入尷尬境地的是兩所高校的管理方——他們冒犯了自己邀請的嘉賓,還得再去物色、倉促通知替代的人選;后者在登臺時(shí)還會(huì)想到,臺下的師生會(huì)把自己當(dāng)成“臨時(shí)湊數(shù)的(演講嘉賓)”,能夠有資格發(fā)表演說的主要原因是“有空”。

????當(dāng)然,學(xué)生永遠(yuǎn)都會(huì)對到自己學(xué)校發(fā)表演說的人提出異議。去年秋天,時(shí)任紐約市警察局長的雷?凱利曾到訪布朗大學(xué)(Brown University),而且他的這次露面要比拉加德和賴斯低調(diào)得多,但他還是在學(xué)生的起哄聲中離去——學(xué)生的這種行為顯然有悖于布朗大學(xué)的規(guī)定。高校需要繼續(xù)成為讓人們安然表達(dá)任何觀點(diǎn)的地方,無論這些觀點(diǎn)能否經(jīng)受住理性辯論的考驗(yàn),這一點(diǎn)顯而易見。

????但畢業(yè)典禮與眾不同。畢業(yè)典禮上的演講者不光要提出吸引人的觀點(diǎn),以便學(xué)術(shù)界人士聆聽和討論。它對這位演講者來說還是一項(xiàng)榮譽(yù)。而且,正如拉加德和賴斯所言,畢業(yè)典禮是個(gè)歡快的場合。正因?yàn)槿绱耍瑯逢?duì)才會(huì)在畢業(yè)典禮上演奏《GaudeamusIgitur》(拉丁語,意為“讓我們歡慶”)。

????史密斯學(xué)院和羅格斯大學(xué)反對拉加德和賴斯在畢業(yè)典禮上演講的師生可能完全是受到了誤導(dǎo),這是件很遺憾的事情——我相信情況就是這樣。但誰會(huì)在乎我怎么想呢?如果校方挑選的演講人會(huì)讓很大一部分師生感到不滿,這個(gè)人最好就不要出現(xiàn)。當(dāng)然,校方從一開始就不應(yīng)該向他發(fā)出邀請。

????我想到的辦法是讓大家投票。學(xué)校里的任何人都可以參加投票,而且所有人都會(huì)看到,勝出的人得到了多數(shù)人的支持。其實(shí),我覺得用這樣的辦法不會(huì)選出讓人倍感激動(dòng)的畢業(yè)典禮演講人。我甚至懷疑投票選出的演講者將是個(gè)只會(huì)老生常談的平庸之輩。也許,經(jīng)過幾次這樣的投票后,高校師生可能會(huì)開始猜測,雖然他們并不完全贊同那些杰出成功人士的觀點(diǎn),但無論如何后者的演講都有可能值得一聽。(財(cái)富中文網(wǎng))

????譯者:Charlie

????There must be a better way to choose commencement speakers.

????The latest contretemps involves International Monetary Fund managing director Christine Lagarde, who was scheduled to give the graduation address at Smith College. She announced on Monday that she wouldn't be making the trip to Northampton, Mass., because 477 students and faculty had signed a petition objecting to her speaking. Nine days earlier, former Secretary of State Condoleezza Rice made the same decision, for essentially the same reason, about her planned speech at Rutgers University in New Jersey.

????The reason there must be a better way to choose these speakers is not that Lagarde or Rice were poor choices. To the contrary, I believe they were both outstanding choices. The problem is that both speakers were right to withdraw, which they did by the same sound logic. Lagarde said she did so "to preserve the celebratory spirit of commencement day." Rice said, "Commencement should be a time of joyous celebration," which she didn't want to spoil by showing up and making a lot of people mad.

????So the administrators of both schools ended up embarrassed, offending an invited guest, and having to rustle up a replacement on short notice, who will step to the podium knowing the audience regards him or her as a make-do choice whose primary qualification was availability.

????Of course students have been protesting campus speakers forever. Just last fall, then-New York City police chief Ray Kelly was heckled out of the room at Brown University during a much lower-profile appearance, in clear violation of the university's code that prohibits such behavior. To state the obvious, a university needs to remain a safe haven for every point of view, which lives or dies in reasoned debate.

????But commencement is different. A commencement speaker is not just someone with an interesting perspective for members of the academic community to hear and discuss. That person is being honored. And, as Lagarde and Rice noted, the occasion is a happy one. That's why the band plays "GaudeamusIgitur" ("Let Us Rejoice").

????The protesting students and faculty of Smith and Rutgers may be utterly, sadly misguided in objecting to Lagarde and Rice, as I believe they are -- but who cares what I think? If the choice of a particular speaker is going to whip some significant portion of the community into a fury, then it's best that that person not appear -- and not be invited in the first place.

????So here's my solution: Hold a vote. Everyone on campus can participate, and everyone will know that the winner has majority support. I don't actually think this solution will produce electrifying commencement speakers. I suspect it will produce platitude-spouting mediocrities. After a few years of those, who knows -- the community might begin to wonder if maybe brilliant, accomplished people whose views one doesn't entirely share could be worth listening to anyway.

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