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專欄 - 向Anne提問(wèn)

升職有風(fēng)險(xiǎn),行動(dòng)需謹(jǐn)慎

Anne Fisher 2012年06月05日

Anne Fisher為《財(cái)富》雜志《向Anne提問(wèn)》的專欄作者,這個(gè)職場(chǎng)專欄始于1996年,幫助讀者適應(yīng)經(jīng)濟(jì)的興衰起落、行業(yè)轉(zhuǎn)換,以及工作中面臨的各種困惑。
從技術(shù)類或銷售類職位晉升到管理職位通常比想象中更加復(fù)雜,有時(shí)候甚至并沒(méi)有看上去那么美。

????親愛(ài)的安妮:我從事目前的銷售工作已有兩年多時(shí)間,在此期間,我從一名兼職人員變成全職,而且還得到了一次晉升。我在工作中成績(jī)非凡,因此有幾位同事鼓勵(lì)我去爭(zhēng)取一個(gè)管理職位。我也想嘗試一下,當(dāng)然部分原因是為了能有更豐厚的收入【(包括獎(jiǎng)金在內(nèi))比我去年的收入高出約20%】。我應(yīng)該怎么做才能獲得晉升呢?——銷售精英

????親愛(ài)的銷售精英:你的同事認(rèn)為你潛力無(wú)限,這是好事。但請(qǐng)?jiān)徫乙孕∪酥亩染又?,有沒(méi)有另外一種可能——他們厭煩了直接與你競(jìng)爭(zhēng),于是希望一腳把你踢到管理層,這樣他們就少了一個(gè)強(qiáng)勁的競(jìng)爭(zhēng)對(duì)手。不管是哪種情況,在決定是否要爭(zhēng)取一個(gè)管理職位之前,最好擦亮眼睛,對(duì)以下幾種情況加以仔細(xì)考慮。

????首先,進(jìn)入管理層真的就能賺到更多嗎?資深企業(yè)家、高管培訓(xùn)師,同時(shí)也是《追求真正值得擁有的東西》(Earn What You're Really Worth)一書(shū)的作者布萊恩?特雷西解釋道:“銷售人員通常按照業(yè)績(jī)領(lǐng)取工資,他們的收入往往高于領(lǐng)取固定工資的高管。首先應(yīng)該調(diào)查所在行業(yè)和地區(qū),確定銷售經(jīng)理的薪資行情。”

????之后,你可能會(huì)發(fā)現(xiàn),銷售經(jīng)理的工資充其量也就是和當(dāng)前的收入持平,甚至還會(huì)有所減少。在這種情況下,要想使自己的收入增加20%,最好的方法是大幅提高銷售業(yè)績(jī),增加績(jī)效工資和獎(jiǎng)金——有時(shí)候,甚至只有通過(guò)跳槽,到另一家公司從事另外一種不同的銷售工作才能實(shí)現(xiàn)這一目標(biāo)。

????爭(zhēng)取管理工作之前,另外一個(gè)需要考慮的因素是:你為什么認(rèn)為自己擅長(zhǎng)管理工作?特雷西說(shuō):“優(yōu)秀的銷售人員不見(jiàn)得能成為出色的銷售經(jīng)理。我自己就有過(guò)幾次晉升的機(jī)會(huì),過(guò)程非常艱辛。因?yàn)檫@兩個(gè)職位完全不同,需要有完全不同的心態(tài)。銷售人員受到個(gè)人成就的激勵(lì),而管理人員則必須關(guān)注團(tuán)隊(duì)的績(jī)效。”

????他補(bǔ)充道,即便有能力完成這種角色轉(zhuǎn)變,還需要讓高層信服。特雷西問(wèn)道:“你具備哪些管理技能和管理經(jīng)驗(yàn)?需要全面考慮自己是否符合工作的要求,同時(shí)做好充分準(zhǔn)備,清楚表達(dá)出為什么自己應(yīng)該獲得晉升?!?/p>

????盡量把自己調(diào)整到一個(gè)即將參加面試的求職者的狀態(tài),因?yàn)槟憧赡芤c其他候選人競(jìng)爭(zhēng),其中就有曾成功管理過(guò)銷售團(tuán)隊(duì)的強(qiáng)勁對(duì)手。

????別忘了評(píng)估一下公司里的政治環(huán)境。在許多情況下,一位導(dǎo)師可以給你提供極大的幫助,比如在爭(zhēng)取晉升時(shí),導(dǎo)師會(huì)協(xié)助你避免做出追悔莫及的錯(cuò)誤決定。導(dǎo)師最好是公司的高層而不是自己的直接上司。特雷西稱:“公司內(nèi)部可能暗流涌動(dòng),但從你所處的位置尚無(wú)法察覺(jué)。列出自己希望得到晉升的理由,向?qū)熐蠼??!?/p>

????Dear Annie: I've had my current job in sales for a little over two years, and during that time I've gone from part-time to full-time and gotten one promotion. I'm great at my job, to the point where some of my peers are urging me to go after a management position. I'd like to try, partly because I want to make more money (about 20% more than I made last year, bonus included). How should I make my case for a promotion? — Top Gun

????Dear Top: It's nice that your colleagues see you as a high-potential kind of guy. It could also be -- is my cynicism showing? -- that they are just tired of competing directly with you and would like to see you kicked upstairs so they no longer have to. In either case, before you decide whether to shoot for a management job, you'd be smart to take a close look at a couple of key assumptions.

????First, are you sure you would make more money as a manager? "Salespeople who get paid largely in commissions often make more money than bosses who receive a flat salary," notes Brian Tracy, a serial entrepreneur, executive coach, and author of a new book called Earn What You're Really Worth. "Research the market in your industry and your geographical area, and find out the going rate for sales managers."

????You may discover that it's about the same as, or less than, your current pay. In that case, the best way to boost your income by 20% may be to supercharge your sales performance and increase your commissions and bonus -- even if you have to jump sideways to a different sales job at another company to do it.

????Another point to ponder before you go after a management job: Why do you think you'd be good at it? "Top salespeople do not usually make good sales managers," says Tracy. "I've made that jump a couple of times in my career, and it is huge. The two roles are completely different and take very different mindsets. For one thing, salespeople are motivated by individual achievement, while a manager has to be focused on the performance of the group."

????Even assuming you could make that shift, he adds, you'll need to convince higher-ups that you can. "What management skills and experience do you have?" Tracy asks. "You need to think through your qualifications for the job and be ready to spell out the reasons why you should be 'hired' for a promotion."

????Try to build your case as if you were walking in off the street to interview for the job, since in fact you may be competing against candidates who are -- and who bring with them a track record of managing successful sales teams.

????Then, don't neglect to test the political waters. Going after a promotion is one of the countless situations where a mentor, preferably one who is higher up in the company than your immediate boss, can save you from a misstep you'll regret later on. "There may be dynamics at work in the organization that aren't visible from where you sit now," Tracy says. "Lay out your argument for a promotion and ask for advice.

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